The Perfect Landing Page: Boost Your Conversions
The Perfect Landing Page: Boost Your Conversions, available at $54.99, has an average rating of 4.1, with 44 lectures, based on 73 reviews, and has 2206 subscribers.
You will learn about Get the blueprint for the perfect landing page, and find out how to create a great page that converts How you design your call-to-action, and where you put it for campaign success. Learn how to design lead forms that convert. Learn effective techniques for writing great headlines, calls to action, benefit statements and more. Understand how to use simple marketing psychology to make your landing pages convert more prospects into leads. We’ll teach you how to keep marketing to your leads even after they have converted! Get inspired by a collection of beautiful landing page designs. This course is ideal for individuals who are Online Marketers or Entrepreneurs and business owners or Website developers, graphic designers and copywriters or Freelancers, coaches and consultants It is particularly useful for Online Marketers or Entrepreneurs and business owners or Website developers, graphic designers and copywriters or Freelancers, coaches and consultants.
Enroll now: The Perfect Landing Page: Boost Your Conversions
Summary
Title: The Perfect Landing Page: Boost Your Conversions
Price: $54.99
Average Rating: 4.1
Number of Lectures: 44
Number of Published Lectures: 44
Number of Curriculum Items: 44
Number of Published Curriculum Objects: 44
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Get the blueprint for the perfect landing page, and find out how to create a great page that converts
- How you design your call-to-action, and where you put it for campaign success.
- Learn how to design lead forms that convert.
- Learn effective techniques for writing great headlines, calls to action, benefit statements and more.
- Understand how to use simple marketing psychology to make your landing pages convert more prospects into leads.
- We’ll teach you how to keep marketing to your leads even after they have converted!
- Get inspired by a collection of beautiful landing page designs.
Who Should Attend
- Online Marketers
- Entrepreneurs and business owners
- Website developers, graphic designers and copywriters
- Freelancers, coaches and consultants
Target Audiences
- Online Marketers
- Entrepreneurs and business owners
- Website developers, graphic designers and copywriters
- Freelancers, coaches and consultants
This landing page course is for smart marketers. (i.e. marketers that focus on conversions and not hype)
If you’re reading this, then you’re probably interested in getting more success from your online marketing.
Any smart marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what’s the best way to get them to convert? Landing pages , that’s what!
What’s a landing page?
A landing page can be any page that someone lands on after clicking on a call-to-action on an advertisement, search engine result, or website. The purpose of a landing page is to capture leads that enable you to sell your products to people in the future.
Why should I have landing pages?
Tthe ultimate goal of your website to have the visitor purchase immediately, but this is actually even rarer than you think–96% of first-time visitors to your website aren’t ready to buy. It’s a prime reason why you need landing pages.
The next best option is to generate a lead by capturing visitors’ contact data and adding them to your sales funnel. You will now have the opportunity to email them and nurture them down your sales funnel by continuing to market to them via email, phone calls, or social media to influence them to buy from you.
The more landing pages you have, the more opportunities to generate leads and fill your funnel.
The Perfect Landing Page course gives marketers access to the best insights on how landing pages can improve your conversion rates by generating more leads, email list subscribers and most importantly sales. In this 9-part course I will walk you through everything you need to know to create high-converting landing pages. The course includes step-by-step instructional videos so that you can follow along, creating your own landing pages as you go.
What’s covered in this course?
- Landing Page 101: Learn why you should never start a marketing campaign without a dedicated landing page.
- The 5 Core Landing Page Elements: Get the blueprint for the perfect landing page, and find out how to create a great page using the 5 core elements.
- Call-to-Action Design & Placement: How you design your call-to-action, and where you put it on the page can have a big impact on your campaign success.
- Lead Capture Forms:Almost every marketer wants to capture more leads. Learn how to design lead forms that convert.
- Landing Page Copywriting:Learn effective techniques for writing great headlines, calls to action, benefit statements and more.
- Landing Page Design Principles: 4 classic design principles are examined to show how you can design your landing page for conversion.
- The Psychology of Conversion: Understand how to use simple marketing psychology to make your landing pages convert more prospects.
- Post-Conversion Marketing: We’ll teach you how to keep marketing to your leads even after they have converted!
- Landing Page Examples: Get inspired by this collection of beautiful landing page designs. Each one critiqued for conversion so you can learn from the best.
What I am going to teach you is a proven system for creating winning landing pages that attract leads to your business and get them to buy. This course is an in-depth guide that walks you through proven, actionable steps to establish the right foundation for online marketing success though landing pages.
Course Curriculum
Chapter 1: Introduction to the Course & Instructor
Lecture 1: Introduction + Special Invitation (Must Watch)
Lecture 2: Want 1-on-1 Access to Me? Follow Me on LinkedIn
Lecture 3: Introduction to the Course
Chapter 2: Landing Page 101
Lecture 1: What is a landing page?
Lecture 2: Dedicated landing pages vs. homepages
Lecture 3: What are landing pages used for?
Lecture 4: The power of message match
Chapter 3: The 5 Elements of an Effective Landing Page
Lecture 1: DIAGRAM: Elements of a Landing Page
Lecture 2: The Unique Selling Proposition (USP)
Lecture 3: The hero shot
Lecture 4: Benefit statements (bullets) & Features statements
Lecture 5: Social Proof
Lecture 6: The conversion goal – your call-to-action (CTA)
Lecture 7: Call to Action Examples
Lecture 8: BONUS — The confirmation page
Chapter 4: Call-to-Action Placement & Design
Lecture 1: CTA Placement
Lecture 2: CTA Button Design
Lecture 3: Tips and Techniques for Designing Effective Buttons
Chapter 5: Lead Capture Forms
Lecture 1: Fear of the Form – Perceived and Actual Friction
Lecture 2: Size of the Prize
Chapter 6: Landing Page Copywriting
Lecture 1: Taking inventory of your landing page copy
Lecture 2: Crafting an effective headline
Lecture 3: Writing an effective call-to-action
Lecture 4: Writing benefit statements
Lecture 5: Tips for writing effective privacy statements
Lecture 6: Having your customers write your copy for you
Chapter 7: Landing Page Design Principles
Lecture 1: What is Conversion Centered Design (CCD)?
Lecture 2: Encapsulation
Lecture 3: Color and Contrast
Lecture 4: Directional Cues
Lecture 5: White Space
Chapter 8: The Psychology of Conversion
Lecture 1: Urgency and Scarcity
Lecture 2: Try Before You Buy
Lecture 3: Social Proof
Chapter 9: Post-conversion Marketing – Thank You Pages
Lecture 1: What is post-conversion marketing?
Lecture 2: Lead gen confirmation pages
Lecture 3: Ecommerce click-through confirmation pages
Chapter 10: BONUS RESOURCES
Lecture 1: 10 Landing Page Design Examples
Lecture 2: WEBINAR #1: How to Optimize the Crap out of Your Landing Page
Lecture 3: Webinar #2: 3 Undeniable Truths about Copy Writing
Lecture 4: Anatomy of a High Converting Landing Page
Lecture 5: How to Connect with Me (Basim Salim)
Lecture 6: Thank You and a Little Favour!
Lecture 7: BONUS: A little gift for you…
Instructors
-
Basim Salim
Professor of Marketing, Marketing Leader & Career Coach
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 2 votes
- 3 stars: 7 votes
- 4 stars: 23 votes
- 5 stars: 40 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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