The Psychology of Marketing and Communication
The Psychology of Marketing and Communication, available at $27.99, has an average rating of 4.17, with 15 lectures, based on 9 reviews, and has 33 subscribers.
You will learn about The process of Communication Digital Marketing Consumer Behavior Psychology of marketing The path to conversion This course is ideal for individuals who are any level It is particularly useful for any level.
Enroll now: The Psychology of Marketing and Communication
Summary
Title: The Psychology of Marketing and Communication
Price: $27.99
Average Rating: 4.17
Number of Lectures: 15
Number of Published Lectures: 15
Number of Curriculum Items: 15
Number of Published Curriculum Objects: 15
Original Price: CA$119.99
Quality Status: approved
Status: Live
What You Will Learn
- The process of Communication
- Digital Marketing
- Consumer Behavior
- Psychology of marketing
- The path to conversion
Who Should Attend
- any level
Target Audiences
- any level
To Begin the course starts off with a brief description of the process of communication, in order to understand what triggers consumer behavior when being targeted by a marketing campaign. This course prioritizes understanding different marketing techniques and strategies that are used and can be innovated that influence our behavior as consumers, moreover, it elaborates on the mechanisms needed to identify, reach, and communicate effectively toward the desired target audience. In many ways our emotions are tied up with the way we process information as well as our decision-making process, communication plays a big part in that process whether it was through wording, design, or context advertisement subliminally targets our tendencies to correlate brands and colors with specific emotions to achieve specific goals. Furthermore, this course is about identifying different strategies that not only help market your brand but more so analyzes conversion techniques that capitalize on consumer behavior tendencies. Research suggests that consumer behavior can be studied by familiarizing yourself with patterns that we engage in a social context to determine the success of a marketing campaign by making it popular. This course aims to help individuals identify these behaviors and dissect some of the strategies to help them achieve conversion goals.
Course Curriculum
Chapter 1: The Psychology of Marketing and Communication
Lecture 1: The Process of Communication
Lecture 2: Part 1 : Marketing Psychology
Lecture 3: Part 2 : Marketing Psychology
Lecture 4: Part 3 : Marketing Psychology
Lecture 5: Part 3.1: Marketing psychology (continued)
Lecture 6: Part 3.2 : Marketing psychology (continued)
Lecture 7: Part 4 Marketing Psychology
Lecture 8: Part 1 : Consumer behavior and the path of conversion
Lecture 9: Part 2: Consumer Behavior
Lecture 10: Part 3 :Consumer Behavior
Lecture 11: Part 4 :Consumer behavior post click strategy
Lecture 12: Part 5 Consumer Behavior
Lecture 13: Part 6 Consumer Behavior
Lecture 14: Small segment : Decision making
Lecture 15: Part 7 Consumer behavior
Instructors
-
Leo Daher
Entrepreneur / Sales, Marketing and Operations Manager
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 2 votes
- 4 stars: 4 votes
- 5 stars: 3 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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