The Science Behind Website Copy That Converts

The Science Behind Website Copy That Converts, available at Free, has an average rating of 4.35, with 12 lectures, based on 176 reviews, and has 3996 subscribers.

You will learn about The four essential elements that go into website copy that sells Persuasion Principles – The subtle art of non-sleazy persuasion to your words Copy v’s Content – What’s the difference anyway? And why you need to know Sales Psychology – Copywriting is 2% words-smithery and 98% psychology Brand voice – Applying scientific theory to the language you use SEO – The BEST thing you can do to improve your ranking using copy This course is ideal for individuals who are Service-based business owners who understand that words have the power to grow their business or Marketers who want to add 'website copywriting' to their list of client sevices or Anyone who has ever said they 'hate' writing for their business – it's not a dark art, in fact it's alllll about the science It is particularly useful for Service-based business owners who understand that words have the power to grow their business or Marketers who want to add 'website copywriting' to their list of client sevices or Anyone who has ever said they 'hate' writing for their business – it's not a dark art, in fact it's alllll about the science.

Enroll now: The Science Behind Website Copy That Converts

Summary

Title: The Science Behind Website Copy That Converts

Price: Free

Average Rating: 4.35

Number of Lectures: 12

Number of Published Lectures: 12

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

The four essential elements that go into website copy that sells
Persuasion Principles – The subtle art of non-sleazy persuasion to your words
Copy v’s Content – What’s the difference anyway? And why you need to know
Sales Psychology – Copywriting is 2% words-smithery and 98% psychology
Brand voice – Applying scientific theory to the language you use
SEO – The BEST thing you can do to improve your ranking using copy

Who Should Attend

Service-based business owners who understand that words have the power to grow their business
Marketers who want to add 'website copywriting' to their list of client sevices
Anyone who has ever said they 'hate' writing for their business – it's not a dark art, in fact it's alllll about the science

Target Audiences

Service-based business owners who understand that words have the power to grow their business
Marketers who want to add 'website copywriting' to their list of client sevices
Anyone who has ever said they 'hate' writing for their business – it's not a dark art, in fact it's alllll about the science

Join over 30,000 students from 20+ countries worldwide taking my courses today!

“Elle is clear and concise sharing tips in an organised fashion. Her enthusiasm is infectious and her tips are well considered and, clearly, tried and true. I happily recommend her main course”. Janet J

“The content is really good, and all the strategies made so much sense. Thanks for sharing the knowledge.” Ellis D

“It is a good course to understand the tactics about how the copy can become more persuasive & why the content ranking works! It has also some videos related to psychology which can be applied in the content marketing practices”. Neha B

The truth is, writing website words that sell your services (i.e copy) is not a dark art.

Or a superpower. Or even Rubix-cube hard.

In fact, there are just four essential elements that go into website copy that converts.

Elements that are backed by science. Wanna learn them? You’re in the right place.

By the end of this 5 part video mini-series you’ll be in on the secret to highly-converting website copy. You can even apply these tecniques to your sales pages, emails, IG captions…you name it.

What can learning the science behind copy do for your business?

More confidence in your copywriting. Less ‘I can’t write’and more ‘I can’t WAIT to write‘
Give you a huge unfair advantange over your competiton. This is a skill that’ll pay you for life
Never stare at a blank screen again. Know what makes copy convert…and what doesn’t

In this free mini-series we’ll cover:

Copy v’s Content – What’s the difference anyway? And why you need to know
Persuasion Principles – Applying the subtle art of non-sleazy persuasion to your words
SEO – The BEST thing you can do to improve your SEO (and it’s easier than you think)
Sales Psychology – Because copywriting is 2% words-smithery and 98% psychology
Brand voice – Applying scientific theory to the language you use

Enrol now and let’s get started!

Course Curriculum

Chapter 1: The Science Behind Webcopy That Converts

Lecture 1: Copy v's Content – What's the difference anyway?

Lecture 2: Persuasion Principles – The subtle art of non-sleazy persuasion in your words

Lecture 3: SEO – The BEST thing you can do to improve your on-page SEO

Lecture 4: Sales Psychology – Because copywriting is 2% words-smithery and 98% psychology

Lecture 5: Brand voice – We can even apply scientific theory to the language you use

Chapter 2: Extra resources: Website copywriting tips

Lecture 1: Why and how to include pricing on your website

Lecture 2: Three Homepage mistakes and how to avoid them

Lecture 3: The 3 different buttons you NEED on your website

Lecture 4: The easy copywriting formula that means you'll always know where to start

Lecture 5: How to optimise your website buttons for more conversions

Lecture 6: The simple question that makes your writing more FUN

Chapter 3: Bonus resources: What to do next…

Lecture 1: Learn copywriting's best kept secret

Instructors

Elena Connolly
Experienced instructor teaching psychology in copywriting

Rating Distribution

1 stars: 1 votes
2 stars: 4 votes
3 stars: 16 votes
4 stars: 63 votes
5 stars: 92 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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