The Social Media Marketing & Management Masterclass 2024

Course Curriculum

Chapter 1: Introduction

Lecture 1: How to Use this Course

Lecture 2: What is Social Media Marketing & Management?

Lecture 3: FAQ

Chapter 2: Market Research

Lecture 1: Market Research Explained

Lecture 2: Find Target Audience (Ideal Customer)

Lecture 3: Exercise – Buyer Persona

Lecture 4: Find Marketing Channels

Lecture 5: Exercise – Find Marketing Channels

Chapter 3: STRATEGY

Lecture 1: Why You Need a Strategy

Chapter 4: Goal Setting

Lecture 1: S.M.A.R.T Goals

Lecture 2: Specific

Lecture 3: Measurable

Lecture 4: Achievable

Lecture 5: Relevant

Lecture 6: Time-framed

Lecture 7: Metrics Tracking Explained

Lecture 8: Choose Your Metrics

Chapter 5: Branding & Design

Lecture 1: Branding for Social Media

Lecture 2: The Structure of Branding

Lecture 3: Branding vs Marketing

Lecture 4: Why You Need a Brand Strategy

Lecture 5: The Importance of Purpose

Lecture 6: Purpose Examples

Lecture 7: Your Purpose

Lecture 8: The Importance of Vision

Lecture 9: Vision Examples

Lecture 10: Your Vision

Lecture 11: The Importance of Mission

Lecture 12: Mission Example

Lecture 13: Your Mission

Lecture 14: The Importance of Values

Lecture 15: Values Examples

Lecture 16: Your Values

Lecture 17: Who Are Your Competitors?

Lecture 18: What Makes You Different?

Lecture 19: Differentiator Examples

Lecture 20: The Importance of Positioning

Lecture 21: Your Positioning Statement

Lecture 22: What is Brand Personality

Lecture 23: Define Your Brand Personality

Lecture 24: Find Your Brand Voice

Lecture 25: The Power of Brand Storytelling

Lecture 26: How to Tell Your Brand Storytelling

Lecture 27: Name Your Brand

Lecture 28: Create Your Tagline

Lecture 29: Your Brand Colors

Lecture 30: Your Brand Fonts

Lecture 31: Brand Logo Types

Lecture 32: Your Brand Logo

Lecture 33: Next Step

Chapter 6: Content Marketing

Lecture 1: Content Marketing Explained

Lecture 2: Choose Your Objective

Lecture 3: How to Brand Your Content

Lecture 4: Content Marketing Strategies Examples

Lecture 5: Choose Your Platforms

Lecture 6: Find Content Ideas

Lecture 7: Image Content

Lecture 8: Create Image Content

Lecture 9: Video Content

Lecture 10: Create Video Content

Lecture 11: Content Marketing Guidelines

Lecture 12: Content Marketing Plan

Chapter 7: Track Performance

Lecture 1: Track Your Performance

Lecture 2: Campaign Tagging

Chapter 8: SALES

Lecture 1: Sales Training Explained

Chapter 9: Copywriting

Lecture 1: What is Copywriting

Lecture 2: Benefits vs Features

Lecture 3: Know What You're Selling

Lecture 4: Know Who You’re Selling To

Lecture 5: 3 Keys to Sell Anything

Lecture 6: Writing Personalities

Lecture 7: It's Never Time or Money

Lecture 8: Headlines

Lecture 9: Subheads

Lecture 10: Use Persuasion

Lecture 11: Use Power Words

Lecture 12: The Steps To a Perfect Story

Lecture 13: The AIDA Model

Lecture 14: Remove Writer's Block

Lecture 15: Call-To-Action

Lecture 16: How To Call-To-Action

Lecture 17: Recap

Lecture 18: Copywriting Assignment

Lecture 19: Copywriting Assignment – Answers

Chapter 10: Sales Psychology

Lecture 1: Reciprocity

Lecture 2: Curiosity

Lecture 3: Scarcity

Lecture 4: Social Proof

Lecture 5: The 3 Boxes

Chapter 11: Emotional Intelligence