The Ultimate Guide to Profitable Freelance Writing

Course Curriculum

Chapter 1: Introduction

Lecture 1: Module 1: Welcome and Introduction

Lecture 2: Content Writing 101

Lecture 3: Copywriting 101

Lecture 4: Meshed Services

Lecture 5: Know, Learn, Sell – More Profit, Right Now

Chapter 2: Lesson 2: Perfect Website Copy, Every time – A Step-by-Step Expert Guide

Lecture 1: Introduction to Website Copy – My Top-Secret Process!

Lecture 2: Client Questions and Competitor Research

Lecture 3: Home Page/Landing Page Copy – Best Practices

Lecture 4: Home Pages Case Studies

Lecture 5: About Pages Copy – Best Practices and Case Studies

Lecture 6: Product Descriptions Copy – Best Practices and Case Studies

Lecture 7: Practical Website Copy Tips (for all pages!)

Lecture 8: The Feedback and Editing Process – What You Need to Know

Chapter 3: Content/Copywriting Best Practices – Social Media Copy

Lecture 1: Introduction to Social Media Copy

Lecture 2: Writing Facebook Copy 101

Lecture 3: Facebook Copy Case Studies and Analysis

Lecture 4: Writing Instagram Copy 101

Lecture 5: Instagram Copy Case Studies and Analysis

Lecture 6: Writing LinkedIn Copy 101

Lecture 7: LinkedIn Copy Case Studies and Analysis

Chapter 4: Content Writing Best Practices – Blogging

Lecture 1: Intro to Blogging and Long-Form Content Writing

Lecture 2: The Blogging Funnel and Marketing Funnel

Lecture 3: Insider Secrets for Better Blogging Research

Lecture 4: All About Amazing Headlines

Lecture 5: All About Brilliant Body Content

Lecture 6: All About Actionable CTAs

Lecture 7: Felicity's Insider Blogging Tips and Tricks

Chapter 5: Content Writing Best Practices – Email Marketing

Lecture 1: Intro to Email Marketing and the Core Email Parts

Lecture 2: All About Creating Awesome, Actionable Body Content

Lecture 3: All About Creating Irresistable Subject Lines

Lecture 4: All About Email Marketing Funnels – the Whats, Hows and Whys

Lecture 5: Email Marketing 'No-Nos' – Words to Avoid/Words to Use in the Inbox Battle

Chapter 6: All About Writing for SEO and PPC

Lecture 1: Intro to SEO and PPC

Lecture 2: Writing for SEO 101

Lecture 3: All About SEO Keywords

Lecture 4: All About SEO Linking

Lecture 5: What Is Content Optimization, and How Do You Do It?

Lecture 6: Writing for PPC 101

Lecture 7: All About Google Ad Copy (PPC)