The Ultimate Marketing Psychology & Neuromarketing 4.0

The Ultimate Marketing Psychology & Neuromarketing 4.0, available at $64.99, has an average rating of 4.4, with 27 lectures, 4 quizzes, based on 28 reviews, and has 155 subscribers.

You will learn about Understanding Marketing Challenges that include also people's psychology The difference between consciousness and unconsciousness Who is able to apply Psychometric Profiling? Use a scientifically proven psychological model combined with Neuromarketing to escalate your business using Psychometric Profiling. What the difference of this new psychological model is in comparison to other existing models and segmentations in the market Learn how big companies are using Psychometric Profiling to increase massively their Direct Marketing Activities. Use Profiling strategies that trigger an irresistible desire for your brand and product in your customer’s mind within your marketing activities. 4 Top Rules of Psychometric Profiling to Boost your Marketing Effectiveness. How you can predict product preferences and advertisement preferences of customers by implementing Psychometric Profiling Ethical and legal perspective on Psychometric Profiling Current challenges in Marketing Existing segmentation approaches and their limitations A new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales) Why this new approach performs better than other segmentations Concrete examples from empirical research and market cases in marketing mix This course is ideal for individuals who are CRM Marketing Manager or B2C & B2B Direct Marketing Manager or Ads Campaign managers or User experience and design professionals or For anyone that wants to use the top psychometric profiling & neuromarketing techniques to create exponential grow in their business It is particularly useful for CRM Marketing Manager or B2C & B2B Direct Marketing Manager or Ads Campaign managers or User experience and design professionals or For anyone that wants to use the top psychometric profiling & neuromarketing techniques to create exponential grow in their business.

Enroll now: The Ultimate Marketing Psychology & Neuromarketing 4.0

Summary

Title: The Ultimate Marketing Psychology & Neuromarketing 4.0

Price: $64.99

Average Rating: 4.4

Number of Lectures: 27

Number of Quizzes: 4

Number of Published Lectures: 27

Number of Published Quizzes: 4

Number of Curriculum Items: 31

Number of Published Curriculum Objects: 31

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Understanding Marketing Challenges that include also people's psychology
The difference between consciousness and unconsciousness
Who is able to apply Psychometric Profiling?
Use a scientifically proven psychological model combined with Neuromarketing to escalate your business using Psychometric Profiling.
What the difference of this new psychological model is in comparison to other existing models and segmentations in the market
Learn how big companies are using Psychometric Profiling to increase massively their Direct Marketing Activities.
Use Profiling strategies that trigger an irresistible desire for your brand and product in your customer’s mind within your marketing activities.
4 Top Rules of Psychometric Profiling to Boost your Marketing Effectiveness.
How you can predict product preferences and advertisement preferences of customers by implementing Psychometric Profiling
Ethical and legal perspective on Psychometric Profiling
Current challenges in Marketing
Existing segmentation approaches and their limitations
A new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales)
Why this new approach performs better than other segmentations
Concrete examples from empirical research and market cases in marketing mix

Who Should Attend

CRM Marketing Manager
B2C & B2B Direct Marketing Manager
Ads Campaign managers
User experience and design professionals
For anyone that wants to use the top psychometric profiling & neuromarketing techniques to create exponential grow in their business

Target Audiences

CRM Marketing Manager
B2C & B2B Direct Marketing Manager
Ads Campaign managers
User experience and design professionals
For anyone that wants to use the top psychometric profiling & neuromarketing techniques to create exponential grow in their business

Welcome to the “Marketing Psychology 4.0 Psychometric Profiling of Customer Bases“ Masterclass where you will learn how to use psychometric profiling to create an irresistible desire for your brand and products in your customer’s mind.

And we are here to teach you and help you implement the 4 Top Rules of Psychometric Profiling that will take your business and your results to the next level.

By the end of the course,you will use the same psychometric profiling strategies that big companies use to increase massively their impact in Direct Marketing Campaigns.

This course will cover everything you need to know to understand the mechanism of Psychometric Profiling in your customer base, what it takes to implement it and which impact you can generate. For a concrete implementation, you will need support. Brandmind will support you in any way needed (www.brandmind dot ch/contact).

You will learn:

What are the current challengesin Marketing in terms of effectiveness?
Introduction/reminder of existing segmentationapproaches and their limitations
A new psychological modelfor marketing mix purposes (Brand, Product, Direct Marketing & Sales)
Why this new approach performs betterthan other existing segmentations (up to 50% KPI-Funnel-Uplift and triple Conversion Rates)
Top 4 Rulesfor a successful psychometric profiling approach
Concrete examples from empirical research and market cases in the marketing mix

Your competitors will be lost trying to figure out what makes your marketing irresistible. And unless they have access to this course, they will never know the recipe you follow to make your clients emotionally bound to your brand/products and services.

We designed this course for anyone who wants to use scientifically proven strategies to escalate your business using Psychometric Profiling / Neuromarketing.

Who is the instructor?

Christina Hoffmann– Founder and CEO of BRANDMIND, former Head of Marketing in Corporate Institutions, focusing on Psychometric Profiling. Helping companies to achieve the next level marketingmix. Besides that, Christina teaches in various universities of applied sciences in Switzerland.

Enroll now,and let’s start taking your business to the next level with Psychometric Profiling!

Course Curriculum

Chapter 1: Challenges in Marketing

Lecture 1: Introduction to Marketing Psychology

Lecture 2: Challenges in Marketing – Part 1

Lecture 3: Challenges in Marketing – Part 2

Lecture 4: Consciousness vs Unconsciousness

Chapter 2: Chapter 2

Lecture 1: Roots of Empirical Research

Lecture 2: Introduction into the Psychological ASPECTS® model

Lecture 3: Advertisement and Product preferences

Lecture 4: Psychological Test

Chapter 3: Chapter 3

Lecture 1: Overview of Segmentation

Lecture 2: Market Research & Neuromarketing

Lecture 3: Behavioural and B2B Segmentation

Lecture 4: Less standard segmentations

Lecture 5: Criteria for valid segmentations

Lecture 6: Summary Comparison

Chapter 4: Chapter 4

Lecture 1: Introduction

Lecture 2: Who can apply for it?

Lecture 3: Data requirements

Lecture 4: Examples of Product Profiling

Lecture 5: Process Profiling

Lecture 6: Deep Dive Automotive

Lecture 7: Results Product Profiling Automative

Lecture 8: CRM Communication

Lecture 9: How should an ideal segmentation look like

Lecture 10: Top 4 Rules (Important)

Lecture 11: Ethical Approach

Lecture 12: Legal Perspective

Lecture 13: Thank you

Instructors

Christina Hoffmann
Profiling & Neuromarketing Expert

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 2 votes
4 stars: 3 votes
5 stars: 22 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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