TikTok for Business Creators

Course Curriculum

Chapter 1: Getting Started with TikTok

Lecture 1: Benefits of creating on TikTok 1.1

Lecture 2: Identifying your authentic creator persona 1.2

Lecture 3: Setting up your account on TikTok 1.3

Lecture 4: Choosing accounts to follow 1.4

Lecture 5: Understanding trends 1.5

Chapter 2: Creating Content

Lecture 1: Developing a content strategy 2.1

Lecture 2: Understanding TikTok's algorithm 2.2

Lecture 3: Creative best practices 2.3

Chapter 3: TikTok İnterface and Features

Lecture 1: Home and Discover pages 3.1

Lecture 2: Inbox and Profile pages 3.2

Lecture 3: TikTok has quickly become one of the most popular 3.3

Lecture 4: Finding insights in analytics 3.4

Chapter 4: Monetizing Tiktok

Lecture 1: Initiating brand partnerships and collaborations 4.1

Lecture 2: Selling products, services, and merchandise 4.2

Lecture 3: Selling products, services, and merchandise 4.2

Chapter 5: Story Basics

Lecture 1: How stories connect 1.1

Lecture 2: Story types to grow 1.2

Lecture 3: Good story qualities 1.3

Chapter 6: Building a Story

Lecture 1: Finding your story 2.1

Lecture 2: Your audience 2.2

Lecture 3: Call to action 2.3

Chapter 7: Telling a Story

Lecture 1: Story structure 3.1

Lecture 2: Grabbing attention 3.2

Lecture 3: Deep engagement 3 3

Lecture 4: Growing community 3.4

Lecture 5: Interactive stories 3.5

Chapter 8: More

Lecture 1: More material 4.1

Lecture 2: Interview 4.2

Lecture 3: Core values 4.3

Lecture 4: Connect before convincing 4.4

Lecture 5: Crowdfunding 4.5

Lecture 6: How to start your story 4.6

Lecture 7: Tell stories in person 4.7

Chapter 9: Strategy Development for Social Media Managers

Lecture 1: Strategy development overview 1.1

Lecture 2: Create a social media strategy 1.2

Lecture 3: Plan with an editorial calendar 1.3

Lecture 4: Research your industry and pop culture 1.4

Chapter 10: Content Creation For Social Media

Lecture 1: Content creation overview 2.1

Lecture 2: Polish your writing skills 2.2

Lecture 3: Prioritize your design skills for social media 2.3

Lecture 4: Grasp filming and recording foundations 2.4

Lecture 5: Host as on-camera talent 2.5

Lecture 6: Rely on content curation 2.6

Chapter 11: Community Management in Social Media

Lecture 1: Community management overview 3.1

Lecture 2: Monitor and respond to customer feedback 3.2

Lecture 3: Provide customer service on social media 3.3

Chapter 12: Paid Social Advertising

Lecture 1: Paid social advertising overview 4.1

Lecture 2: Distinguish paid advertising and organic promotion 4.2

Lecture 3: How to manage paid social campaigns 4.3

Chapter 13: Collaborate With Social Media Partnerships

Lecture 1: Social media partnerships overview 5.1

Lecture 2: Partner with stakeholders internally 5.2

Lecture 3: Collaborate with external partners 5.3

Chapter 14: Social Media Measurement

Lecture 1: Social media measurement overview 6.1

Lecture 2: Analyze social media goals and metrics 6.2

Lecture 3: Use a mix of measurement tools 6.3

Lecture 4: How social media managers evolve 6.4

Chapter 15: Live Video Styles

Lecture 1: Live educational videos 1.1

Lecture 2: Live interview videos 1.2

Lecture 3: Live demo videos 1.3

Lecture 4: Live video tours 1.4

Chapter 16: Creating Live Video Content

Lecture 1: When to create live video 2.1

Lecture 2: Different live video platforms 2.2

Lecture 3: Preparing for your live video 2.3

Lecture 4: Introductions and conclusions in your live video2.4

Lecture 5: Creating engagement during live videos 2.5

Chapter 17: Promoting Your Live Video

Lecture 1: Building your live video audience 3.1

Lecture 2: Sharing your live video 3.2

Lecture 3: Repurposing your live video 3.3

Chapter 18: Launching Live Video

Lecture 1: Tools for live video 4.1

Lecture 2: Visuals for live video 4.2

Lecture 3: Start creating live videos 4.3

Chapter 19: Frame Your Brand Strategy . Starting with Customer and Market Research

Lecture 1: 1 .1 How to build your strategy A customer researc

Lecture 2: 1.2 Forming a strategy through strong customer int

Lecture 3: 1.3 Leveraging customer research to develop a cust

Chapter 20: Develop Yoru Brand Promise. Building a Unique Position

Lecture 1: 2.1 Discovering your unique brand value to build a

Lecture 2: 2.2 Creating a customer benefit ladder Deliver con

Lecture 3: 2.3 Bringing it together Write your brand positio

Chapter 21: Define Your Brand Character. Articulating Brand Value

Lecture 1: 3.1 Identifying your brand character Select an arc

Lecture 2: 3.2 Describing your brand character Hone brand per