Twitter Ads: Twitter Advertising 2022 Certification Course
Twitter Ads: Twitter Advertising 2022 Certification Course, available at $59.99, has an average rating of 4.25, with 25 lectures, based on 520 reviews, and has 2367 subscribers.
You will learn about Launch all of Twitter's objective-driven campaigns Install and use Twitter's Universal Tracking Pixel Use all of the targeting features in the Twitter Ads platform Deploy Twitter-specific creative formats (like Twitter Ad Cards) This course is ideal for individuals who are Digital Marketers or Social Media Managers or Entrepreneurs and Organizers or Public Relations Professionals It is particularly useful for Digital Marketers or Social Media Managers or Entrepreneurs and Organizers or Public Relations Professionals.
Enroll now: Twitter Ads: Twitter Advertising 2022 Certification Course
Summary
Title: Twitter Ads: Twitter Advertising 2022 Certification Course
Price: $59.99
Average Rating: 4.25
Number of Lectures: 25
Number of Published Lectures: 25
Number of Curriculum Items: 25
Number of Published Curriculum Objects: 25
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- Launch all of Twitter's objective-driven campaigns
- Install and use Twitter's Universal Tracking Pixel
- Use all of the targeting features in the Twitter Ads platform
- Deploy Twitter-specific creative formats (like Twitter Ad Cards)
Who Should Attend
- Digital Marketers
- Social Media Managers
- Entrepreneurs and Organizers
- Public Relations Professionals
Target Audiences
- Digital Marketers
- Social Media Managers
- Entrepreneurs and Organizers
- Public Relations Professionals
Version 2.2: Fresh as of January 2022
Used by Teams at Spotify, Pepsi, Twitter, and other leading organizations
5/5 Stars: “Very useful. Extremely interactive. Knowledgeable presenter.” – Jennet Ingram
5/5 Stars: “A great course, easy to follow if you already have some experience with digital marketing. It’s a short and to the point introduction to Twitter ads, and a practical one as well. You’ll create various campaigns alongside this course, see how the platform works, get tips on what could work best.” – Ioana Dragos
Your Complete Twitter Advertising Learning Experience!
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Install the Twitter tracking pixel and use it for retargeting
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Deploy all of Twitter’s objective-driven ad campaigns
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Target Twitter users based on a variety of characteristics and behaviors
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Build and use Twitter’s custom creative formats like Twitter Cards
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Learn to analyze the success of campaigns using real data
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Earn your Eazl Twitter Ads 2020 Certificate
Perfect for Digital Marketers, Entrepreneurs, Community Managers, and Public Relations
It seems that people are increasingly numb to advertising that tries to take you from a complete stranger to some company and turn you into a client right away. Today, people like to discover brands for themselves. Luckily, there’s a great network for that: Twitter. Twitter is a network where users go to discover new things, see what peers and influencers are doing, and learn what’s happening. That’s why it’s a great place to advertise.
You’ll likely love this course if you’re a…
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Digital marketer who wants access to the most educated social network in the world
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Entrepreneur wanting to introduce your products, services, or ideas to the world
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Social media or community manager looking to engage an existing following
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Public relations professional looking to control the narrative in important conversations
If you want to be able to launch Twitter Ads almost instantly, this course is for you. Eazl’s Twitter Advertising Certificate Course is a well-crafted learning experience that’s hands-on, concise, and engaging. In this course, you will:
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Learn about the Twitter user base and their behavior patterns
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Participate in an interactive simulation game based on a real Twitter Ads case study
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Deploy campaigns with your instructor to build your intuition on the platform
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Use multiple advertising strategies and see their results
Integrate digital marketing tools like Google Tag Manager and Google Analytics
This course is chock full of activities that allow you to practice what you’re learning. You’ll work with your instructor over multiple Eazl Side-by-Side exercises to craft creative assets specific to Twitter Advertising, install the Twitter Ads Pixel, target Twitter users, and deploy each of Twitter’s objective-driven ad campaign formats.
Why Learn with Eazl?
If Eazl is a reincarnated spirit, it was someone like Harriet Tubman in a past life: a rebel humanitarian. Since publishing Eazl’s breakout course called “Career Hacking” in 2014, Eazl has become one of the most powerful forces in independently-produced online education. By channeling Eazl’s service-oriented heart, the Eazl team has successfully built a community of more than 150,000 professionals worldwide. When you learn with Eazl, it’s like you’re learning with your smart business family. Clear, fun, practical, and human-oriented learning experiences have made the Eazl course catalog and community what it is today… and we’re just getting started.
Join us on this adventure today! We’ll see you inside the course.
Content upgrade journal:
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Version 2.1 (November 2021)
In this upgrade, we’ve added an expert interview with digital agency owner Jack Paxton. In this interview, you’ll learn how iOS 15 and GDPR are impacting the digital advertising space generally and where Jack sees opportunities going forward. -
Version 2.2 (Published January 2022)
In this upgrade, our team has generated professional-grade English language captions for the course. This will be a great addition for ESL learners!
Course Curriculum
Chapter 1: Learn about the Twitter Network and Build Your Twitter Ads Infrastructure
Lecture 1: Welcome to the Twitter Advertising 2022 Certificate Course
Lecture 2: Access Your Twitter Ads 2022 Study Guide (Important!)
Lecture 3: Twitter: The “Instant” Social Network
Lecture 4: Play the Interactive Twitter Ads Manager Simulation Game
Lecture 5: Revealed: The Results of the Twitter Ads Simulation Game
Lecture 6: Let’s Set Up Your Twitter Ads Account (Beginner)
Lecture 7: Let’s Set Up Your Twitter Pixel with Google Tag Manager (Intermediate)
Lecture 8: Recap: The Twitter Network and Building Remarketing Audiences
Lecture 9: [Expert Interview] Jack Paxton on iOS 15, COVID & Paid Traffic in 2022-23
Chapter 2: Hands On Training: Let’s Launch Twitter Advertisements Together
Lecture 1: Concepts We’ll Be Using to Launch Twitter’s Objective-driven Campaigns
Lecture 2: CAP: The Three Components of the Twitter Ads Ecosystem
Lecture 3: Let’s Design Creatives in the Twitter Ads Creative Center (Beginner)
Lecture 4: Launch a Video View Campaign with a Risk Reversal Strategy (Intermediate)
Lecture 5: Launch an Engagement Campaign Using Event Targeting (Intermediate)
Lecture 6: Let’s A/B Test Ad Content in a Website Clicks Campaign (Intermediate)
Lecture 7: Let’s Build Brand Awareness with Competitor Audiences (Intermediate)
Lecture 8: Let’s A/B Test Follower Campaigns vs. Awareness Campaigns (Intermediate)
Lecture 9: Let’s Launch an App Install Campaign with On-platform Remarketing (Intermediate)
Chapter 3: Let’s Build Your Retargeting and Campaign Analytics Skills
Lecture 1: Let’s Create Tailored Audiences with an Off-Twitter Datasource (Intermediate)
Lecture 2: Let’s Launch a Remarketing Campaign Using Tailored Audiences (Intermediate)
Lecture 3: Let’s Analyze the Viral vs. Paid Reach of Your Promoted Tweets (Beginner)
Lecture 4: Learn 5 Optimization Techniques for Your Campaigns (Intermediate)
Lecture 5: Let’s Bulk Edit Your Twitter Ads Campaigns (Advanced)
Chapter 4: Find Out the Results of Our Campaigns and Request Your Certificate
Lecture 1: Find Out the Results of the Campaigns We Launched
Lecture 2: Let’s Reinforce Some Key Concepts and Get You Your Certificate
Instructors
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Davis Jones
Chief Learning Officer at Eazl -
Eazl.ai Courseware
Hi I'm Eazl. What are you working on? I'm here to help. -
Emma Jeffers
Rating Distribution
- 1 stars: 5 votes
- 2 stars: 14 votes
- 3 stars: 68 votes
- 4 stars: 157 votes
- 5 stars: 276 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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