Ultimate Google Analytics (4) course + 50 practical examples
Ultimate Google Analytics (4) course + 50 practical examples, available at $94.99, has an average rating of 4.51, with 52 lectures, 19 quizzes, based on 10889 reviews, and has 40516 subscribers.
You will learn about Understand how the tool works, what data is there and the most important find the business value in it Learn both Google Analytics 4 and Universal Analytics What are the differences between Google Analytics 4 and Universal Analytics Know which are important Universal Analytics and Google Analytics 4 reports What's new in Google Analytics 4 (GA4) Among others we'll go through 50 practical examples! You'll practice achieved knowledge with 100 quiz questions How to think in context and not act hastily Ability to make the right data decisions This course is ideal for individuals who are Everyone who not only wants to learn Google Analytics as a tool, but also use the data to drive your business and build a data-driven ability. or The course is designed for all skill levels. From the very beginners to experienced marketing managers. It is particularly useful for Everyone who not only wants to learn Google Analytics as a tool, but also use the data to drive your business and build a data-driven ability. or The course is designed for all skill levels. From the very beginners to experienced marketing managers.
Enroll now: Ultimate Google Analytics (4) course + 50 practical examples
Summary
Title: Ultimate Google Analytics (4) course + 50 practical examples
Price: $94.99
Average Rating: 4.51
Number of Lectures: 52
Number of Quizzes: 19
Number of Published Lectures: 52
Number of Published Quizzes: 19
Number of Curriculum Items: 71
Number of Published Curriculum Objects: 71
Original Price: €219.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand how the tool works, what data is there and the most important find the business value in it
- Learn both Google Analytics 4 and Universal Analytics
- What are the differences between Google Analytics 4 and Universal Analytics
- Know which are important Universal Analytics and Google Analytics 4 reports
- What's new in Google Analytics 4 (GA4)
- Among others we'll go through 50 practical examples!
- You'll practice achieved knowledge with 100 quiz questions
- How to think in context and not act hastily
- Ability to make the right data decisions
Who Should Attend
- Everyone who not only wants to learn Google Analytics as a tool, but also use the data to drive your business and build a data-driven ability.
- The course is designed for all skill levels. From the very beginners to experienced marketing managers.
Target Audiences
- Everyone who not only wants to learn Google Analytics as a tool, but also use the data to drive your business and build a data-driven ability.
- The course is designed for all skill levels. From the very beginners to experienced marketing managers.
This course aims to teach you Google Analytics (Universal Analytics) as a tool, including Google Analytics 4 (GA4), but what is more important is to teach you how to use the data to drive your business.
If you want to jump directly to Google Analytics 4, go to section number 22, where the content starts.
We’ll start with the elementary topics, such as how the measurement works, basic metric definition, socio-demo data to website traffic evaluation, UTM parameters, internal site search, and website speed optimization or segmentation.
The course covers both Universal Analytics and Google Analytics 4 (GA4) platforms. Based on your main platform, you can decide which part of the course to take as primary. Google Analytics 4 (GA4) is the future of analytics by Google, and even though it’s still not imperfect, it’s good to start adapting to it as soon as possible.
“Explain very clearly and concisely. Better than Google Analytics own training.” –Vivian So
“The best Google Analytics course I’ve taken on Udemy for ANALYSIS. A lot of courses just cover DEFINITIONAL or fundamental things like the USER INTERFACE – which are important, but I think most people expect a bit more Analysis from an Analytics course. I was able to use the course materials to provide real value to paying customers. I’d pair this with another course that covers basics like installation, initial set-up, etc. Great value overall and instructor responds quickly!” –Paul Ahmadzai
“I don’t normally review so early in a course, but I’ve been really impressed with the material so far. Topics are explained in depth but without boring me with what’s not important. The quizzes are refreshingly challenging. Many other instructors could take heed. Oh and that pronunciation of cookies made my day :D” –Kerry Owston
Course Curriculum
Chapter 1: Basic data description
Lecture 1: Basic data description
Chapter 2: Unversal Analytics & Google Analytics 4
Lecture 1: Universal Analytics & Google Analytics 4
Chapter 3: How the measurement is done
Lecture 1: How the measurement is done
Chapter 4: Bounce rate, time and uniqueness
Lecture 1: Bounce rate, time and uniqueness
Chapter 5: How to use the tool
Lecture 1: How to use the tool
Chapter 6: What to remember when doing analytics
Lecture 1: What to remember when doing analytics
Chapter 7: Socio-demo data
Lecture 1: Socio-demo data
Chapter 8: Browser data
Lecture 1: Browser data
Chapter 9: Mobile experience
Lecture 1: Mobile experience
Chapter 10: Site content
Lecture 1: Site content
Chapter 11: Site speed
Lecture 1: Site speed
Chapter 12: Internal site search
Lecture 1: Internal site search
Chapter 13: How to use UTM parameters?
Lecture 1: How to use UTM parameters?
Chapter 14: Traffic sources
Lecture 1: Traffic sources
Chapter 15: Landing page and keyword
Lecture 1: Landing page and keyword
Chapter 16: Keywords
Lecture 1: Keywords
Chapter 17: How to evaluate traffic sources
Lecture 1: How to evaluate traffic sources
Chapter 18: Goal setup and funnels
Lecture 1: Goal setup and funnels
Chapter 19: Product analytics
Lecture 1: Product analytics
Chapter 20: Segmentation
Lecture 1: Segmentation
Chapter 21: Google Analytics access/rights
Lecture 1: Google Analytics access/rights
Chapter 22: Google Analytics 4 introduction & setup
Lecture 1: GA 4 – Introduction
Lecture 2: GA4 – Basic setup
Lecture 3: GA4 – Hardcoded measurement
Lecture 4: GA4 – GTM setup
Lecture 5: GA4 – Scroll tracking setup
Lecture 6: GA4 – Additional setup
Lecture 7: GA4 – Goal setup
Chapter 23: Google Analytics 4 – Differences comparing to UA & interface walkthrough
Lecture 1: GA4 – Universal Analytics vs. Google Analytics 4
Lecture 2: GA4 – Reports interface walkthrough
Chapter 24: Google Analytics 4 – Detailed overview, conversion rate and customisation
Lecture 1: GA4 – Free form
Lecture 2: GA4 – Conversion rate explanation
Lecture 3: GA4 – Conversion rate in the interface
Lecture 4: GA4 – Funnel exploration
Lecture 5: GA4 – Path exploration
Lecture 6: GA4 – Segments overlap
Lecture 7: GA4 – Reports customisation
Chapter 25: Google Analytics 4 – Practical tips
Lecture 1: Browser's language
Lecture 2: Location data
Lecture 3: Browser's conversion rate
Lecture 4: Device category
Lecture 5: Screen resolution
Lecture 6: Page speed insights
Lecture 7: Mobile operating system
Lecture 8: Landing pages
Lecture 9: Paid traffic and landing pages
Lecture 10: Custom channel grouping
Lecture 11: Site search data
Lecture 12: Product performance
Chapter 26: OUTRO
Lecture 1: OUTRO
Chapter 27: What's next?
Lecture 1: Advanced Google Analytics course + 77 practical questions
Lecture 2: Google Analytics reports in Google spreadsheets
Instructors
-
Pavel Brecik
Web Analyst and Data Evangelist
Rating Distribution
- 1 stars: 75 votes
- 2 stars: 152 votes
- 3 stars: 1206 votes
- 4 stars: 4010 votes
- 5 stars: 5446 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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