Uncover Cognitive Biases in the Customer Journey

Uncover Cognitive Biases in the Customer Journey, available at $44.99, has an average rating of 4.65, with 7 lectures, based on 14 reviews, and has 188 subscribers.

You will learn about Understand what heuristics and cognitive biases are Learn why our brains use cognitive biases Discover where cognitive biases might show up in a customer journey Enjoy a fun guessing game during each lesson This course is ideal for individuals who are People who are curious about where biases might show up when they shop or Marketers looking to gently nudge customer opinions and increase sales or Individuals curious about how the brain can be fooled It is particularly useful for People who are curious about where biases might show up when they shop or Marketers looking to gently nudge customer opinions and increase sales or Individuals curious about how the brain can be fooled.

Enroll now: Uncover Cognitive Biases in the Customer Journey

Summary

Title: Uncover Cognitive Biases in the Customer Journey

Price: $44.99

Average Rating: 4.65

Number of Lectures: 7

Number of Published Lectures: 7

Number of Curriculum Items: 7

Number of Published Curriculum Objects: 7

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

Understand what heuristics and cognitive biases are
Learn why our brains use cognitive biases
Discover where cognitive biases might show up in a customer journey
Enjoy a fun guessing game during each lesson

Who Should Attend

People who are curious about where biases might show up when they shop
Marketers looking to gently nudge customer opinions and increase sales
Individuals curious about how the brain can be fooled

Target Audiences

People who are curious about where biases might show up when they shop
Marketers looking to gently nudge customer opinions and increase sales
Individuals curious about how the brain can be fooled

Are you curious about how you could fall victim to marketing ploys due to your brain’s mental heuristics? Are you a marketer looking not to trick your customers but to improve their experience? In this course, we will discuss both the tricky biases that marketers use to nudge up sales but also some of the other biases companies can use to help customers enjoy their experiences more. This is, after all, a customer’s world now. As for the nuts and bolts of this class, read on. I will guide you through what heuristics/cognitive biases are and why your brain uses them. I have also created a story about a man named Bob who plans for, purchases, and eventually goes on a beach vacation. During all stages of this journey, you will hear his story, then I’ll have you guess which biases he encountered during each phase, and finally, we will define the biases and discuss a few more examples of each. I hope you find this to be a fun and interactive way to learn about biases during the shopping journey. Plus, there are lots of beautiful pictures of beaches since I created this course in deep winter as the cold penetrated my bones.

Course Curriculum

Lecture 1: Introduction

Chapter 1: Introduction

Lecture 1: What are Heuristics/Cognitive Biases and Why do we use them?

Lecture 2: An Ad Triggers Bob to Think about a Trip

Lecture 3: Bob Begins to Research for his Trip

Lecture 4: Bob Continues to Research for his Trip

Lecture 5: Bob Arrives at the Resort

Lecture 6: One Bias to Rule them All

Instructors

Customer Experience 24/7
Customer Experience Expertise

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4 stars: 4 votes
5 stars: 10 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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