Understand and Evaluate Digital Marketing Channels

Understand and Evaluate Digital Marketing Channels, available at Free, has an average rating of 3.75, with 11 lectures, based on 6 reviews, and has 463 subscribers.

You will learn about Understand and Evaluate Digital Marketing Channels Learn about various available digital marketing channels available today Gain an understanding of the available Digital Marketing channels that marketers can use to achieve the digital marketing targets Learn the power of digital marketing and tips and tricks This course is ideal for individuals who are Learn Basic concept about digital marketing It is particularly useful for Learn Basic concept about digital marketing.

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Summary

Title: Understand and Evaluate Digital Marketing Channels

Price: Free

Average Rating: 3.75

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Understand and Evaluate Digital Marketing Channels
Learn about various available digital marketing channels available today
Gain an understanding of the available Digital Marketing channels that marketers can use to achieve the digital marketing targets
Learn the power of digital marketing and tips and tricks

Who Should Attend

Learn Basic concept about digital marketing

Target Audiences

Learn Basic concept about digital marketing

time-saving, visual explanation of the major aspects of online marketing for the non-technical, busy manager. SEO and Cost per Click advertising are presented by using explanatory images which simplify the information overload produced by the internet. Upon completion of this course you will understand how social media, website development, e-commerce and mobile marketing fit into overall business strategy. The content is geared towards managing online marketing from a strategic perspective, not performing specific detailed tasks. The focus is on cultivating management behavior. You will acquire the skills of prioritizing the amount of time spent on different online activities, you will invest ad-spend dollars judiciously, you will research appropriate content with insights which persuades consumers, and you will identify keywords which maximize traffic. You will also align online marketing activities, to specific pages on your website, by applying marketing principles efficiently. By the end of the course, you will be the architect linking all your digital platforms ; you will also be the archer (deciding which target segments to hit) with each advert. As both architect and archer, you will exercise strategic and tactical thinking, in order to formulate a sound digital marketing strategy. Above all, you will enjoy the simplicity with which the ideas are explained. Enjoy!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Course Outline

Lecture 3: Why do we need marketing

Chapter 2: How to target Audience

Lecture 1: Introduction to target audience

Lecture 2: Evolution of Marketing

Chapter 3: Marketing Communication

Lecture 1: Marketing Communication

Lecture 2: What is PESO Model

Lecture 3: Inbound vs Outbound Marketing

Lecture 4: What is Sales Funnel

Chapter 4: introduction to google adwords

Lecture 1: New Google Adwords Interface

Lecture 2: Digital Marketing Overview

Instructors

Asim Noaman Lodhi
Certified Google Partner, Digital Marketer, QA Consultant

Rating Distribution

1 stars: 1 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 3 votes
5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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