Using Customer Experience to Grow Your Customer Base

Using Customer Experience to Grow Your Customer Base, available at $22.99, has an average rating of 4.55, with 22 lectures, 6 quizzes, based on 99 reviews, and has 3917 subscribers.

You will learn about Understand the customer journey as people discover and engage with your business Immediately impact key aspects of the customer journey to improve customer experience Understand the difference between customer service and customer experience Understand switching costs and the role that customers' brand loyalty plays in customer choice Understand the impact your responses to reviews have on customer experience and be able to effectively respond to any review Understand how improving customer experience leads to increased revenue This course is ideal for individuals who are Current business owners (ecommerce, brick and mortar, service) actively seeking ways to improve their customers' experience or Prospective business owners who want to know how they should prepare to offer a superior customer experience or Anyone interested in learning what "customer experience" is and how it can be impacted It is particularly useful for Current business owners (ecommerce, brick and mortar, service) actively seeking ways to improve their customers' experience or Prospective business owners who want to know how they should prepare to offer a superior customer experience or Anyone interested in learning what "customer experience" is and how it can be impacted.

Enroll now: Using Customer Experience to Grow Your Customer Base

Summary

Title: Using Customer Experience to Grow Your Customer Base

Price: $22.99

Average Rating: 4.55

Number of Lectures: 22

Number of Quizzes: 6

Number of Published Lectures: 22

Number of Published Quizzes: 6

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 28

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the customer journey as people discover and engage with your business
Immediately impact key aspects of the customer journey to improve customer experience
Understand the difference between customer service and customer experience
Understand switching costs and the role that customers' brand loyalty plays in customer choice
Understand the impact your responses to reviews have on customer experience and be able to effectively respond to any review
Understand how improving customer experience leads to increased revenue

Who Should Attend

Current business owners (ecommerce, brick and mortar, service) actively seeking ways to improve their customers' experience
Prospective business owners who want to know how they should prepare to offer a superior customer experience
Anyone interested in learning what "customer experience" is and how it can be impacted

Target Audiences

Current business owners (ecommerce, brick and mortar, service) actively seeking ways to improve their customers' experience
Prospective business owners who want to know how they should prepare to offer a superior customer experience
Anyone interested in learning what "customer experience" is and how it can be impacted

In this course, you’ll see – both through recent third-party research and specific, real-life business examples – how delivering a superior customer experience can help you increase your revenue and grow your customers and business.

This would be a great course for you if:

You are a current business owner – whether you have an ecommerce, brick and mortar, or service business– who is actively seeking ways to improve your customers’ experience
You are an aspiring business owner and want to proactively identify ways to elevate your customers’ experience
You do not believe that providing a superior customer experience can directly benefit your business in terms of higher revenue and greater business growth.
You aren’t sure of the difference between customer service and customer experience
You find that you are continually lowering prices or offering coupons to attract and retain customers, and are looking for ways to differentiate your business beyond competing on price
You’re spending a lot of time and money troubleshooting with reactive customer service

Course sections include:

Understanding Customer Experience
The Difference Between Customer Experience and Customer Service
The Customer Journey
Customer Behavior, Including Brand Loyalty and Switching
3rd Party Research on the Relationship Between Customer Experience and Profits
Making an Impact Through Customer Experience
Soliciting Feedback
Best Practices in Responding to Customer Reviews
Further Improving Your Value to Customers

Course Curriculum

Chapter 1: Understanding Customer Experience

Lecture 1: Introduction to Customer Experience

Lecture 2: What is Customer Experience?

Lecture 3: Customer Service Vs Customer Experience

Chapter 2: The Customer Journey

Lecture 1: An Overview of the E-commerce Customer Journey

Lecture 2: An Overview of the Retail Customer Journey

Lecture 3: Why Focus On Customer Experience?

Chapter 3: Customer Behavior

Lecture 1: Switching Behavior, Switching Costs & Brand Loyalty

Lecture 2: Product Adoption

Lecture 3: Recap 1

Chapter 4: Making an Impact Through Customer Experience

Lecture 1: Cx Factors You can control – Ecommerce (Part 1)

Lecture 2: Cx Factors You can control – Ecommerce (Part 2)

Lecture 3: Cx Factors You can control – Physical Location

Lecture 4: Influencing Factors Beyond Your Control

Chapter 5: Soliciting Feedback

Lecture 1: Soliciting Feedback

Lecture 2: Improving Survey Response

Chapter 6: Best Practices for Review Responses

Lecture 1: Responding to Reviews – Introduction

Lecture 2: Responding to Positive Reviews

Lecture 3: Responding to Neutral Reviews

Lecture 4: Responding to Negative Reviews

Lecture 5: Recap 2

Chapter 7: Bonus: Further Improving Your Value to Customers

Lecture 1: Additional Tips To Improve Customer Experience

Lecture 2: Wrapping Up

Instructors

Dianne Denton, MBA
Marketing Consultant & Instructor

Rating Distribution

1 stars: 0 votes
2 stars: 3 votes
3 stars: 11 votes
4 stars: 30 votes
5 stars: 55 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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