Virtual Reality – The New Frontier of Digital Marketing

Virtual Reality – The New Frontier of Digital Marketing, available at $29.99, has an average rating of 4, with 10 lectures, based on 23 reviews, and has 773 subscribers.

You will learn about How to tell stories in Virtual & Augmented Reality New Marketing Techniques The benefits of utilizing these new technologies in your marketing plan Why incorporate VR/AR into a digital marketing strategy Basic scripting and storyboarding for immersive experinces Elements to help guide your users through VR stories How to create exciting ideas for VR experiences Creating the appropriate type of experience for your target audience How VR compares to other marketing/storytelling mediums This course is ideal for individuals who are Marketers curious about Virtual and Augmented Reality or Marketers wanting a better understanding of how to make good VR/AR experinces or Those curious about storytelling in AR/VR or Those curious about Virtual and Augmented Reality or Content Creators looking for new ways to distribute content or Companies in need of new marketing strategies or Marketers looking to engage their customers better or Entrepreneurs or CMO & CEO's or Creative Directors or Marketers It is particularly useful for Marketers curious about Virtual and Augmented Reality or Marketers wanting a better understanding of how to make good VR/AR experinces or Those curious about storytelling in AR/VR or Those curious about Virtual and Augmented Reality or Content Creators looking for new ways to distribute content or Companies in need of new marketing strategies or Marketers looking to engage their customers better or Entrepreneurs or CMO & CEO's or Creative Directors or Marketers.

Enroll now: Virtual Reality – The New Frontier of Digital Marketing

Summary

Title: Virtual Reality – The New Frontier of Digital Marketing

Price: $29.99

Average Rating: 4

Number of Lectures: 10

Number of Published Lectures: 10

Number of Curriculum Items: 10

Number of Published Curriculum Objects: 10

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

How to tell stories in Virtual & Augmented Reality
New Marketing Techniques
The benefits of utilizing these new technologies in your marketing plan
Why incorporate VR/AR into a digital marketing strategy
Basic scripting and storyboarding for immersive experinces
Elements to help guide your users through VR stories
How to create exciting ideas for VR experiences
Creating the appropriate type of experience for your target audience
How VR compares to other marketing/storytelling mediums

Who Should Attend

Marketers curious about Virtual and Augmented Reality
Marketers wanting a better understanding of how to make good VR/AR experinces
Those curious about storytelling in AR/VR
Those curious about Virtual and Augmented Reality
Content Creators looking for new ways to distribute content
Companies in need of new marketing strategies
Marketers looking to engage their customers better
Entrepreneurs
CMO & CEO's
Creative Directors
Marketers

Target Audiences

Marketers curious about Virtual and Augmented Reality
Marketers wanting a better understanding of how to make good VR/AR experinces
Those curious about storytelling in AR/VR
Those curious about Virtual and Augmented Reality
Content Creators looking for new ways to distribute content
Companies in need of new marketing strategies
Marketers looking to engage their customers better
Entrepreneurs
CMO & CEO's
Creative Directors
Marketers

As marketers, creatives, business owners, and entrepreneurs, we know the importance of telling stories that are impactful and engage potential customer’s emotions. Imagine being able to engage your audience on a dramatically deeper level. Imagine being able to bring your potential customers into an experience rather than passive content. With Virtual and Augmented Reality this is possible!

At this point, you are probably aware of Virtual and Augmented Reality technologies and their dramatic rise in popularity and adoption. However, you may feel unsure of where your place is in all of it.

If you are not on the ‘techie’ side of things, how do you cross over your knowledge about marketing and storytelling to the new medium of immersive technology? This class will help you navigate your way through this question. The truth is skilled storytellers and marketers are VITAL to the success of any VR/AR project.

Key Concepts We Will Explore in This Class:

The difference between immersive storytelling and traditional media like film, print, and 2D gaming
The power and potential to immerse users in experiences like never before
How to tell the right stories for this medium
How to properly storyboard and script for immersive experiences
What key elements you can use to guide user focus within VR
How the ‘hero’s journey’ applies to immersive storytelling
And so much more

This class will give you specific examples, case studies, and assignments to guide you on your way and help you become an immersive tech marketing pro!

Please note that this class is NOT for those looking to learn VR/AR development. We will cover a lot of information on storytelling and marketing theory for immersive experiences but if you are looking to learn development (how to make VR/AR experiences in Unity or other development platforms) there are lots of other great courses out there for that!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Why now is the time for Virtual and Augmented Reality

Chapter 2: Virtual Reality, the brain, and key elements of a good VR/AR experience

Lecture 1: What VR and storytelling do to your brain

Lecture 2: The three main elements of transformational stories

Chapter 3: The Hero's Journey in VR & Why we need a new formula

Lecture 1: The Hero's Journey Applied to VR

Lecture 2: How immersive storytelling is different

Chapter 4: Technical elements and important factors to identify

Lecture 1: Technical Elements to Identify and Leverage in VR

Lecture 2: Storytelling Through the Environment in VR

Chapter 5: Identifying your target audince

Lecture 1: Identifying your Target Audience for VR/AR

Chapter 6: Scriptwriting for VR – how it's different

Lecture 1: Scriptwriting for Immersive Storytelling

Chapter 7: The New Age of Marketing, Where do we go from here?

Lecture 1: The Future of Marketing – from Passive to Interactive

Instructors

Nisha Burton
Creative Director & Immersive Technology Specialist

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 6 votes
4 stars: 5 votes
5 stars: 10 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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