Web CopyWriting: Consistently Outperform Your Competitors

Web CopyWriting: Consistently Outperform Your Competitors, available at $19.99, has an average rating of 3.55, with 23 lectures, based on 50 reviews, and has 273 subscribers.

You will learn about Understand what Engaging Writing Needs Learn How The Web Influences The Reader Plan & Edit Your Copy Develop an effective 'tone of voice' This course is ideal for individuals who are Internet Marketers or Web Masters or Bloggers, Social Media Experts or Marketing Professionals It is particularly useful for Internet Marketers or Web Masters or Bloggers, Social Media Experts or Marketing Professionals.

Enroll now: Web CopyWriting: Consistently Outperform Your Competitors

Summary

Title: Web CopyWriting: Consistently Outperform Your Competitors

Price: $19.99

Average Rating: 3.55

Number of Lectures: 23

Number of Published Lectures: 23

Number of Curriculum Items: 23

Number of Published Curriculum Objects: 23

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Understand what Engaging Writing Needs
Learn How The Web Influences The Reader
Plan & Edit Your Copy
Develop an effective 'tone of voice'

Who Should Attend

Internet Marketers
Web Masters
Bloggers, Social Media Experts
Marketing Professionals

Target Audiences

Internet Marketers
Web Masters
Bloggers, Social Media Experts
Marketing Professionals

Learn How the Web affects how people read online and what can you do to make your writing more effective.

Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave.

Your online copy plays then, an essential role in grabbing the user’s attention and keeping them interested. Writing for the web is different to writing for print and other media. There are various considerations when it comes to language, style, layout, and content.

You have to understand how to develop an effective ‘tone of voice’ and how to move the online reader through your site.

This engaging, practical Copywriting Training course will show you how and help demystify online copywriting. This Copywriting Training Course will demonstrate how to build persuasive web pages that demand attention and engage with the user. You will learn – through a combination of theory and examples – how to craft successful digital copy from scratch right through the drafting and editing stages.

Course Curriculum

Chapter 1: Web CopyWriting 2016

Lecture 1: Intro & History

Lecture 2: Understand the different online platforms to write on

Lecture 3: Learn Where CopyWriting Sits on Your Marketing Plan

Lecture 4: Best Practices

Lecture 5: Create Killing Headlines

Lecture 6: How to Write Links People Want to Click On

Lecture 7: Examples: Learn From Who Is Already Doing It Right

Lecture 8: Summary and Resources

Lecture 9: Slides

Chapter 2: Intro To Web CopyWriting

Lecture 1: Intro to Copywriting for the Web

Lecture 2: Why are you writing

Lecture 3: How the web affects copywriting

Lecture 4: What makes good writing

Lecture 5: How people read online

Chapter 3: Planning & Editing

Lecture 1: Who are you writing for

Lecture 2: Getting the words right-Planning

Lecture 3: Drafting your copy

Lecture 4: Editing your copy

Chapter 4: Navigability & Layout

Lecture 1: Readability online-Part1

Lecture 2: Readability online-Part2

Lecture 3: Making use of headlines

Lecture 4: Other layout tips

Lecture 5: Navigability

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 2 votes
2 stars: 3 votes
3 stars: 10 votes
4 stars: 12 votes
5 stars: 23 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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