Web3 Academy Masterclass: Web3 Marketing

Welcome to the Web3 Marketing course, part of the Web3 Academy Masterclass program!

Join your instructor, Tanja, a marketer with over 10 years of experience and founder of the Web3 marketing agency Unusual Sour. This course is designed to give you a comprehensive understanding of Web3 marketing strategies. Whether you’re a marketing professional transitioning to Web3, a project founder eager to build a robust community, or simply interested in the future of digital marketing, this course is for you.

Throughout this course, you will:

• Learn the fundamentals of community building, including techniques for creating and sustaining vibrant communities, leveraging social media, direct communication channels, and events.

• Explore effective Web3 marketing strategies that emphasize transparency, authenticity, and community focus.

• Gain insights into writing compelling, trustworthy content tailored for the Web3 audience, with a focus on technical accuracy and engagement.

• Delve into PR activities, learning how to choose the right media outlets, write impactful PR articles, and build strong media relationships.

• Understand the nuances of using paid advertising in Web3, including when it is beneficial and how to use it without compromising credibility.

• Discover the importance of event marketing in Web3, and learn how to organize and leverage events for networking, brand awareness, and community engagement.

• Learn how to form strategic partnerships to enhance your project’s technical capabilities, expand your reach, and gain access to additional resources.

• Explore the complementary roles of social media and community management, and how to use these tools to support community growth and engagement.

• Understand the importance of building personal brands within your team, especially for developers and DevRels, to establish credibility and trust.

By the end of this course, you will have a comprehensive understanding of Web3 marketing strategies and practical skills to effectively promote and grow your Web3 project.

Join us on this exciting journey into the future of digital marketing!

Rating Distribution

• 1 stars: 0 votes
• 2 stars: 0 votes
• 3 stars: 0 votes
• 4 stars: 0 votes
• 5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!