Website & Landing Page Personalization with Google Optimize

Website & Landing Page Personalization with Google Optimize, available at $19.99, has an average rating of 4.2, with 10 lectures, based on 17 reviews, and has 126 subscribers.

You will learn about What is Website Perosonalization How can you use Website Perosonlization Use Google Optimize for website personalization Learn how to create different experience for Mobile v/s Desktop Learn how to create personalized experience for new visitors to drive more conversions and sales Learn how to personalize website experience or messages for various mobile devices. This course is ideal for individuals who are Website developers or Small business owners or Digital Marketers or Website Deisgners or Digital Strategists or Digital Analysts or Growth Hackers It is particularly useful for Website developers or Small business owners or Digital Marketers or Website Deisgners or Digital Strategists or Digital Analysts or Growth Hackers.

Enroll now: Website & Landing Page Personalization with Google Optimize

Summary

Title: Website & Landing Page Personalization with Google Optimize

Price: $19.99

Average Rating: 4.2

Number of Lectures: 10

Number of Published Lectures: 10

Number of Curriculum Items: 10

Number of Published Curriculum Objects: 10

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

What is Website Perosonalization
How can you use Website Perosonlization
Use Google Optimize for website personalization
Learn how to create different experience for Mobile v/s Desktop
Learn how to create personalized experience for new visitors to drive more conversions and sales
Learn how to personalize website experience or messages for various mobile devices.

Who Should Attend

Website developers
Small business owners
Digital Marketers
Website Deisgners
Digital Strategists
Digital Analysts
Growth Hackers

Target Audiences

Website developers
Small business owners
Digital Marketers
Website Deisgners
Digital Strategists
Digital Analysts
Growth Hackers

In this course you will learn how to develop personalized Website and Landing Page experience with Google Optimize. Personalization is one of the top way growth hackers use to drive growth.

Not only you will learn how to use Google Optimize for personalization but also get ideas of personalization that you can use right away to create better user experience and drive higher conversions. The concept I will show you applies to any website, wordpress blog or ecommerce store. If you are familar with A/B Testing then you know that it is a great way to figure out what works, personalization takes it one step further by helping you create website and landing page experiences based on your learning from A/B tests.

What is in this course

What is website/landing page personalization and why it makes sense
Frameworks for Personalization
Setting up Google Optimize account for personalization
Personalizing based on Users’ Device – Mobile, Desktop, Tablet etc.
Get Personalization Experience reporting in Google Analytics
Combining targeting rules to create the desired personalization rule
Personalization based on technology used by site visitors
Drive new customer acquisition by personalizing a message for new visitors.
Many more to come…

Why you should learn from me?

I have been in Digital Marketing, Data and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Personalization Framework

Chapter 2: Getting Started

Lecture 1: Setting up Google Optimize Container

Lecture 2: How to setup Personalization Experience in Google Optimize

Lecture 3: Personalization Performance Reporting

Chapter 3: Beyond Basics

Lecture 1: Personalize Website or landing pages based on Technology or Device

Lecture 2: Combining Multiple Targeting Conditions for Better Personalization

Lecture 3: Personalize Experience for New Visitors to drive customer acquisition and sales

Lecture 4: Personalize Landing Pages for visitors coming from a specific Website or Page

Chapter 4: Bonus

Lecture 1: Bonus Lecture

Instructors

Anil Batra
Speaker, Best Selling Instructor, Author and Executive

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 5 votes
4 stars: 4 votes
5 stars: 8 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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