What Is SEO? Learn SEO Basics & Optimize Your Website

What Is SEO? Learn SEO Basics & Optimize Your Website, available at Free, has an average rating of 4.3, with 33 lectures, 5 quizzes, based on 5316 reviews, and has 118720 subscribers.

You will learn about Explain what SEO is and why it is important to any business that has a website Explain how search engines work Understand how SEO has changed over time Explain the differences between on-site SEO, on-page SEO and off-page SEO Understand the key elements of on-page SEO Be able to review how SEO is improving over time This course is ideal for individuals who are This course is suited to entrepreneurs, business owners, marketing managers and those just starting out in search engine optimization. It would probably be considered to be too basic for experienced SEOs. It is particularly useful for This course is suited to entrepreneurs, business owners, marketing managers and those just starting out in search engine optimization. It would probably be considered to be too basic for experienced SEOs.

Enroll now: What Is SEO? Learn SEO Basics & Optimize Your Website

Summary

Title: What Is SEO? Learn SEO Basics & Optimize Your Website

Price: Free

Average Rating: 4.3

Number of Lectures: 33

Number of Quizzes: 5

Number of Published Lectures: 33

Number of Published Quizzes: 5

Number of Curriculum Items: 38

Number of Published Curriculum Objects: 38

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Explain what SEO is and why it is important to any business that has a website
Explain how search engines work
Understand how SEO has changed over time
Explain the differences between on-site SEO, on-page SEO and off-page SEO
Understand the key elements of on-page SEO
Be able to review how SEO is improving over time

Who Should Attend

This course is suited to entrepreneurs, business owners, marketing managers and those just starting out in search engine optimization. It would probably be considered to be too basic for experienced SEOs.

Target Audiences

This course is suited to entrepreneurs, business owners, marketing managers and those just starting out in search engine optimization. It would probably be considered to be too basic for experienced SEOs.

This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for for marketing managers, entrepreneurs or those just getting started in the field. What is SEO? You should know the answer to that after watching these videos!

David Bain, author of the 26-Week Digital Marketing Plan and host of Digital Marketing Radio walks through everything that you need to know to start with in the art and science of SEO.

Six main modules are covered in the course and they are as follows:

What is SEO and why is it important?
How search engines work
A brief history of SEO
On-site, on-page and off-page SEO
Key elements of on-page SEO
The impact of SEO

If you struggle with knowing what SEO is and are confused by all the misinformation about SEO that is often published on various blogs on the internet, look no further – this course is for you!

Course Curriculum

Chapter 1: Start Here

Lecture 1: Introduction to the SEO Training Course

Chapter 2: What is SEO and why is it important?

Lecture 1: The Definition of SEO & Looking at Google's Search Results

Chapter 3: How do search engines work?

Lecture 1: The 5 Key Areas of How Search Engines Work

Lecture 2: The Search Engine Web Crawler: How Google Discovers your Site

Lecture 3: Google Cached Pages – How Google Stores Your Web Pages

Lecture 4: How a Search Engine works – Retrieval of a Search Query

Lecture 5: Search Engine Ranking & What is Google PageRank?

Lecture 6: What are SERPs – The Google Search Engine Results Page

Lecture 7: SEO Training Course – Video 9: A summary of what we looked at in this module

Chapter 4: A Brief History of SEO

Lecture 1: A Brief History of SEO – Introduction

Lecture 2: About the Altavista search engine & Google in 1998

Lecture 3: Overcoming Black Hat SEO Techniques

Lecture 4: What is Link Building in SEO and does it still work?

Lecture 5: Google Algorithm updates over the years

Lecture 6: The Impact of Google Penalties plus Panda and Penguin Search Updates

Lecture 7: A Brief History of SEO – Conclusion

Chapter 5: On site SEO, on page SEO & off page SEO

Lecture 1: The differences between On site SEO, on page SEO & off page SEO

Lecture 2: On site SEO – Website Speed

Lecture 3: On site SEO – How mobile friendly is your website?

Lecture 4: The 8 Key Elements of On Page SEO

Lecture 5: Keyword Research [On-Page SEO Key Element #1]

Lecture 6: Page Title [On-Page SEO Key Element #2]

Lecture 7: Meta Description [On-Page SEO Key Element #3]

Lecture 8: Heading Tags [On-Page SEO Key Element #4]

Lecture 9: Content Writing [On-Page SEO Key Element #5]

Lecture 10: Alt Tags & Images [On-Page SEO Key Element #6]

Lecture 11: HTML Microdata [On-Page SEO Key Element #7]

Lecture 12: Internal Linking [On-Page SEO Key Element #8]

Lecture 13: Off page SEO: How to encourage natural brand discussion and link building

Chapter 6: How to measure SEO

Lecture 1: Intro & How to measure click-through rates

Lecture 2: How to campaign manage your SEO – SEO campaign management

Chapter 7: Summary & closing thoughts

Lecture 1: Summary of what we covered in the course

Lecture 2: Closing thoughts & thanks

Instructors

David Bain
Founder & Host, Digital Marketing Radio

Rating Distribution

1 stars: 55 votes
2 stars: 140 votes
3 stars: 604 votes
4 stars: 1811 votes
5 stars: 2706 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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