Write a Compelling B2B Case Study / Customer Success Story

If you want to generate more leads and win more deals, learn how to write awesome marketing case studies. A case study is a type of marketing content that tells the story of how a customer achieved success with your product or service.

The secret to your success is picking the right customer, and asking them the right questions. When you pick an awesome customer, and when you get them to give you equally awesome answers to your questions, you end up with, you guessed it, an awesome case study.

I’m Alan Sharpe, and welcome to my course on how to write amazing B2B case studies. I designed this course for salespeople, marketers, content writers, copywriters and anyone else who has to generate B2B leads and nurture B2B leads with the written word.

Sales and marketing leaders consistently rank case studies as one of the most effective pieces of sales collateral in their toolbox. In this course, I teach you step by step how to write them.

I teach you how to:

• pick the right customer

• match your case study to your intended reader

• prepare for your customer interview

• ask the right questions and follow up questions

• turn your interview transcript into an outline

• turn that outline into a powerful, logical, compelling, persuasive case study

In this course, you learn how to write your case study title, the four mandatory sections, and the four optional extras of every case study. Look over my shoulder as I start with a blank screen and write a B2B case study from scratch, guiding you every step of the way. Learn the things you must do, the blunders you must avoid, and the best practices you must follow to make your case studies awesome, and effective.

I have been writing marketing case studies for more than 30 years. I have been interviewing business leaders and turning their answers into compelling case studies since before the internet was a thing. In this course, I show you all that I’ve learned the hard way along the way.

If you need to write case studies that help you secure more sales appointments and win more deals, check out the detailed course description below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll now.

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!