AI in Digital Marketing

Note: This course will require you working on a project as a hands-on learning experience. You are free to select either your own company or any clients that you are working with, without restrictions to IIDM. However, please make sure to use the same project for the whole course.

AI IN DIGITAL MARKETING

Artificial Intelligence (AI) stands as a contemporary and vital skill in today’s landscape, exerting diverse impacts on individuals’ lives. It not only automates tasks but also elevates business efficiencies. The influence of AI on Digital Transformation is palpable across multinational corporations, reshaping traditional business methodologies.

In contemporary business strategies, Digital Marketing adoption has surged, empowering marketers to achieve superior Return on Investment (ROI). This adoption facilitates personalized website and application experiences, alongside the ability to predict consumer behaviors. As the digital realm accumulates an abundance of data from online channels, marketers gain profound insights into customer behaviors, enabling more precise campaigns and targeted outcomes.

The “AI in Digital Marketing” course amalgamates AI and Digital Marketing, offering a comprehensive exploration of both domains. The course delves into the practical integration of AI within Digital Marketing, thereby equipping participants with a unique skill set. The array of exceptional programs by Great Learning encompasses Digital Marketing and AI, fostering holistic growth.

Learning Goals

• Artificial Intelligence Explained

• Digital Marketing In Today’s World

• AI Powered Digital Marketing

• Scope of Artificial Intelligence

• Marketing Strategy

Target Audience

• Traditional marketers and marketing executives who want to play a bigger, sharper game

• Marketing managers and senior management

• IT managers

• Small business owners who may or may not want to stay small

IMPORTANT!
Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access to your learning materials and evaluation for the certification upon completion. Contact us here: support@theiidm.org

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!