BBA (Bachelor of Business Administration) Full Course

Course Curriculum

Chapter 1: Accounting and Finance

Lecture 1: Financial Reporting

Lecture 2: An Introduction to the Profit and Loss Account

Lecture 3: An Introduction to the Balance Sheet

Lecture 4: An Introduction to the Cash Flow Statement

Lecture 5: The Profit and Loss Account in More Detail

Lecture 6: The Balance Sheet in More Detail

Lecture 7: The Cash Flow Statement in More Detail

Lecture 8: The Analysis and Interpretation of Financial Statements

Lecture 9: Investors’ Performance Measures

Lecture 10: The Use of Management Accounting Information for Decision-Making Purposes

Lecture 11: Budgetary Control

Lecture 12: Investment Appraisal

Chapter 2: Managerial Economics

Lecture 1: Business Decisions

Lecture 2: Marginal Analysis and Decisions

Lecture 3: Uncertainty

Lecture 4: Profit

Lecture 5: Managerial Objectives

Lecture 6: Market Structure and Competition

Lecture 7: Demand Analysis

Lecture 8: Production

Lecture 9: Costs

Lecture 10: Advertising

Lecture 11: Pricing

Lecture 12: Multi-Product Firms

Lecture 13: Investment

Lecture 14: Inventories

Lecture 15: Conclusion

Chapter 3: Marketing Management

Lecture 1: Marketing in the Twenty-First Century

Lecture 2: Winning Markets Through Strategic Planning, Implementation, and Control

Lecture 3: Gathering Information and Measuring Market Demand

Lecture 4: Scanning the Marketing Environment

Lecture 5: Developing New Market Offerings

Lecture 6: Analyzing Consumer Markets and Buyer Behaviour

Lecture 7: Analyzing Business Markets and Buyer Behaviour

Lecture 8: Identifying Market Segments and Selecting Target Markets

Lecture 9: Developing, Differentiating, and Positioning Products Through the Life Cycle

Lecture 10: Managing Product Lines and Brands

Lecture 11: Designing and Managing Services

Lecture 12: Designing Pricing Strategies and Programs

Lecture 13: Selecting and Managing Marketing Channels

Lecture 14: Designing and Managing Integrated Marketing Communications

Lecture 15: Managing Advertising, Sales Promotion, Public Relations

Lecture 16: Managing the Sales Force

Lecture 17: Designing Global Market Offerings

Lecture 18: Managing Direct and On-Line Marketing

Lecture 19: Managing the Total Marketing Effort

Chapter 4: Project Management

Lecture 1: Defining Agile Project Management

Lecture 2: Determining When to Use Agile Project Management

Lecture 3: Projects are the Business

Lecture 4: The Cross-Functional Team – Organizing for Agility

Lecture 5: The Project Manager's Role

Lecture 6: The Agile Project Team

Lecture 7: Planning for Agility

Lecture 8: Approaching Risk in an Agile Environment

Lecture 9: Management – Creating an Environment of Agility

Lecture 10: The Operational Project Management Infrastructure

Lecture 11: Agile Portfolio Management – Aligning Tactical Projects with Business Strategy

Lecture 12: Integrating Portfolio and Project Management

Chapter 5: Organisational Behaviour

Lecture 1: Foundations of Organisational Behaviour and Research

Lecture 2: Personality Dynamics

Lecture 3: Values, Attitudes and Emotions

Lecture 4: Perception and Communication

Lecture 5: Content Motivation Theories

Lecture 6: Process Motivation Theories

Lecture 7: Group Dynamics

Lecture 8: Teams and Teamwork

Lecture 9: Organisational Climate: Diversity and Stress

Lecture 10: Organisation Structure and Types

Lecture 11: Organisational Design: Structure, Technology and Effectiveness

Lecture 12: Organisational and International Culture

Lecture 13: Decision-Making

Lecture 14: Power, Politics and Conflict

Lecture 15: Leadership

Lecture 16: Diagnosing and Changing Organisations