Be a Facebook Ads Pro with Dekker: Facebook Advertising

Be a Facebook Ads Pro with Dekker: Facebook Advertising, available at $89.99, has an average rating of 4.8, with 110 lectures, 33 quizzes, based on 932 reviews, and has 64464 subscribers.

You will learn about Facebook Ads Facebook Advertising Facebook Marketing Facebook B2C Advertising & B2B Marketing Social Media Marketing Social Media Advertising B2C Facebook Ads B2B Facebook Ads This course is ideal for individuals who are Marketing Managers or Marketing Consultants or Social Media Marketing Managers or Marketing Freelancers or B2B Marketing Managers or Entrepreneurs or Small Business Owners or Digital Marketing Consultants or Facebook Ads Consultants or Facebook Advertising Contractors or Advertising Consultants or Facebook Ads Specialists It is particularly useful for Marketing Managers or Marketing Consultants or Social Media Marketing Managers or Marketing Freelancers or B2B Marketing Managers or Entrepreneurs or Small Business Owners or Digital Marketing Consultants or Facebook Ads Consultants or Facebook Advertising Contractors or Advertising Consultants or Facebook Ads Specialists.

Enroll now: Be a Facebook Ads Pro with Dekker: Facebook Advertising

Summary

Title: Be a Facebook Ads Pro with Dekker: Facebook Advertising

Price: $89.99

Average Rating: 4.8

Number of Lectures: 110

Number of Quizzes: 33

Number of Published Lectures: 110

Number of Published Quizzes: 33

Number of Curriculum Items: 143

Number of Published Curriculum Objects: 143

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Facebook Ads
Facebook Advertising
Facebook Marketing
Facebook
B2C Advertising & B2B Marketing
Social Media Marketing
Social Media Advertising
B2C Facebook Ads
B2B Facebook Ads

Who Should Attend

Marketing Managers
Marketing Consultants
Social Media Marketing Managers
Marketing Freelancers
B2B Marketing Managers
Entrepreneurs
Small Business Owners
Digital Marketing Consultants
Facebook Ads Consultants
Facebook Advertising Contractors
Advertising Consultants
Facebook Ads Specialists

Target Audiences

Marketing Managers
Marketing Consultants
Social Media Marketing Managers
Marketing Freelancers
B2B Marketing Managers
Entrepreneurs
Small Business Owners
Digital Marketing Consultants
Facebook Ads Consultants
Facebook Advertising Contractors
Advertising Consultants
Facebook Ads Specialists

Welcome to the ultimate course on Facebook ads!Become a top 1% Facebook ads pro in just a few hours with a top Udemy Facebook Ads course.

Your instructor mastered Facebook ads for over a decade & served as a VP of Marketing for a Google accelerator startup & as a Global Marketing Manager for Sony PlayStation. Learn how to generate leads, acquire customers, and produce massive growth with stellar profits.

He helped countless companies–large & small–with Facebook ads and social media advertising. He also taught college-level digital marketing & received his MBA from the #1 marketing school–the Kellogg School of Management. This is where the father of marketing himself, Philip Kotler, teaches.

Some of the key things you’re going to learn in this groundbreaking Facebook ads course:

What separates the top 1% of Facebook ads marketers from the bottom 99%?
- Advanced Facebook targeting using LeadEnforce (to target followers of certain pages, influencers, competitors, etc & use LinkedIn targeting criteria within Facebook ads!)
- A deep understanding of how awareness ads work at scale. Most Facebook ads “gurus” ignore this objective completely because they don’t understand how large-scale Facebook ads work and how to spend budgets wisely.
- How to run & optimize complex B2B & B2C Facebook ads funnels for both short-term profit and long-term growth–simultaneously!
How to generate leads and convert those leads into paying customers – using highly targeted Facebook ads
How to run a massive campaign like a Fortune 500 advertiser (without a big budget!)
How to run a proper B2B & consumer awareness campaign that reaches customers based on how informed they are
How to measure success using key B2B & B2C benchmarks and Facebook advertising KPIs
How to combine Facebook ads with other channels like LinkedIn, Google & YouTube
How to set up retargeting and sophisticated Facebook marketing funnels
How to build custom, highly targeted lists for Facebook ads
How to create and promote content for each stage of the Facebook ads marketing funnel
Lead generation best practices
How to build Facebook ads that will make people buy your product now and long into the future

SECTION 1: B2B Facebook Ads (Business-to-Business Ads)
SECTION 2: B2C Facebook Ads (Business-to-Consumer Ads)

This course is for anyone involved in digital marketing & Facebook ads, including advertising consultants, marketing managers, brand managers, social media managers, and entrepreneurs. Let’s get started!

Course Curriculum

Chapter 1: Introduction to Facebook Ads

Lecture 1: Intro to Profitable Campaigns

Lecture 2: Intro to Facebook Ads Philosophy

Chapter 2: Broad Facebook Advertising

Lecture 1: Introduction to Facebook Ads for Consumer Marketing

Lecture 2: How to Set Up a Facebook Ads Awareness Campaign to Maximize Reach

Lecture 3: What Is Broad Facebook Advertising

Lecture 4: Reach as a Facebook Ads Goal

Lecture 5: Awareness Objective: People Need to Hear about You to Buy You!

Lecture 6: Why Facebook Video CPM Is Higher Than Images

Lecture 7: Memory as an Advertising Objective

Lecture 8: Advertising Old Brands & New Brands

Lecture 9: How Advertising Really Works

Lecture 10: Dangers of Relying on Facebook Click Data [Example]

Lecture 11: Profit Growth

Lecture 12: Low Frequency for Facebook Ads

Lecture 13: Optimization & Distinctiveness

Lecture 14: Facebook Ads Targeting Is Not Accurate

Lecture 15: Targeting Evolution

Lecture 16: Fixing Inaccuracies with Facebook Ads

Lecture 17: Asymmetric Advantages

Lecture 18: Auditing Reach Awareness Campaigns within the Facebook Ads Interface

Lecture 19: Fixing Problematic Targeting

Lecture 20: Facebook Reach Maximization Challenge

Lecture 21: Avoid Junk Inventory Placements

Lecture 22: Attention Metrics

Lecture 23: Can You Trust Facebook's Data?

Lecture 24: Broad Marketing Overview

Chapter 3: Scaling Up

Lecture 1: Anti Detect Browser

Chapter 4: Narrow Facebook Advertising

Lecture 1: Narrow Facebook Ads Introduction

Lecture 2: Retargeting Facebook Ads 1

Lecture 3: Retargeting Facebook Ads 2

Lecture 4: B2B Mascots & Emotions

Lecture 5: More Benchmarks for Facebook Ads

Lecture 6: Setting Up a Lead Generation Campaign with Standard Targeting

Lecture 7: Geographic Targeting Issue

Lecture 8: Setting Up Lookalike Lead Generation Campaigns

Lecture 9: Retargeting Diminishing Returns

Lecture 10: Setting Up a Retargeting Campaign with Facebook Ads

Lecture 11: Retargeting vs Lead Generation

Lecture 12: Other In-Market Targeting

Lecture 13: Dan Lok Example

Lecture 14: Narrow Ad Formula

Lecture 15: Facebook Audience Management 1 – Customer List

Lecture 16: Facebook Audience Management 2 – Lookalikes

Lecture 17: Audience Management 3 – LeadEnforce

Lecture 18: Conversion Campaign with Dynamic Creative

Lecture 19: Facebook Attribution Settings

Lecture 20: Instant Experiences Advantages with Facebook Ads

Lecture 21: Instant Experience Example

Lecture 22: Creating Instant Experiences

Lecture 23: Creating Instant Experiences – Templates

Lecture 24: Facebook Dynamic Creative

Lecture 25: Traffic Objective

Lecture 26: Narrow Advertising Overview

Lecture 27: Facebook Ads Case Study (Swaine)

Chapter 5: B2B Facebook Advertising (Facebook Ads)

Lecture 1: Objectives 1 – Facebook Ads

Lecture 2: Objectives 2 – Facebook Ads

Lecture 3: Objectives 3 – Facebook Ads

Lecture 4: Lead Gen Targeting 1 – Facebook Ads

Lecture 5: Advanced Facebook Targeting with LeadEnforce – Facebook Ads

Lecture 6: Lead Gen Forms with Facebook Ads

Lecture 7: Streamlined Lead Gen Form Example

Lecture 8: Downloading Leads from Facebook Ads

Lecture 9: Facebook Lead Issue

Lecture 10: Automatic Lead Nurturing – Facebook Ads

Lecture 11: Typical Nurture Sequence

Lecture 12: Message Conversation Ads on Facebook

Lecture 13: OPTIONAL: 30% increase in revenue by marketing to customers with WhatsApp

Lecture 14: Look Alike Targeting for Facebook Ads

Lecture 15: "Best practices for building B2B Lookalike audiences"

Lecture 16: Native Targeting & Instagram

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA
Neelisha Singhal

Rating Distribution

1 stars: 7 votes
2 stars: 14 votes
3 stars: 68 votes
4 stars: 235 votes
5 stars: 608 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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