Content Marketing

Content Marketing, available at $19.99, with 20 lectures, and has 1 subscribers.

You will learn about Definition of Content Marketing Difference between Inbound and Outbound Marketing The benefits of Content Marketing The content marketing strategy This course is ideal for individuals who are Business Owners or Entrepreneurs or Marketers who want to attract lots of potential customers and eventually convert them into actual customers It is particularly useful for Business Owners or Entrepreneurs or Marketers who want to attract lots of potential customers and eventually convert them into actual customers.

Enroll now: Content Marketing

Summary

Title: Content Marketing

Price: $19.99

Number of Lectures: 20

Number of Published Lectures: 20

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $79.99

Quality Status: approved

Status: Live

What You Will Learn

Definition of Content Marketing
Difference between Inbound and Outbound Marketing
The benefits of Content Marketing
The content marketing strategy

Who Should Attend

Business Owners
Entrepreneurs
Marketers who want to attract lots of potential customers and eventually convert them into actual customers

Target Audiences

Business Owners
Entrepreneurs
Marketers who want to attract lots of potential customers and eventually convert them into actual customers

Content Marketing is a strategic marketing approach focused on the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, drive profitable customer actions.

Marketing content is the first pillar of any successful marketing campaign, and its importance lies in being the first means that helps the audience see and understand the product in the way its owner desires. Despite this importance, it is a double-edged sword, as any error in writing this content or in the method used in it can lead to the destruction of the entire marketing campaign and damage to the product and the corporate image as well.

In the marketing content course, we help you to eliminate all these errors, through a set of successive steps. Through the marketing content writing course, you will be able to understand what marketing content is and what is its importance? How does it differ from one platform to another and what are the factors affecting it? What are the important notes that must be available in the content writer? How does he improve his performance?

All of these topics and more are discussed in the marketing content industry course, along with a set of special tips for content writing strategies, and effective tools for evaluating it.

Course Curriculum

Chapter 1: Content Marketing Strategy

Lecture 1: Overview

Lecture 2: Inbound and Outbound Marketing

Lecture 3: The benefits of Content Marketing

Lecture 4: Content marketing cycle

Lecture 5: Content Formats

Lecture 6: Definition of Objectives

Lecture 7: Define Audience Personality

Lecture 8: Define Brand Personality

Lecture 9: Case study – Nike

Lecture 10: The customer Journey

Chapter 2: How To Apply Content Marketing

Lecture 1: Types of Content

Lecture 2: How to find the themes

Lecture 3: Case study – Starbucks

Lecture 4: Content Calendar

Lecture 5: Content Recycling

Lecture 6: Distribution Channels

Lecture 7: Analysis and Optimization

Lecture 8: Team roles – tasks

Lecture 9: Best Practices and Common Mistakes

Lecture 10: Case Study – Dove

Instructors

e3 Business
We aims to help entrepreneurs achieving their business goals

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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