Content Strategy and Planning in B2B Marketing

Content Strategy and Planning in B2B Marketing, available at $44.99, has an average rating of 4.3, with 24 lectures, 6 quizzes, based on 125 reviews, and has 488 subscribers.

You will learn about Content marketing professionals will learn how to enhance their knowledge and work as content strategists. Entrepreneurs will learn content strategy that will help brand building and lead generation. All B2B marketing professionals can learn content strategies that make content marketing successful. Content writers will learn to create content strategy aligned to organizational goals. This course is ideal for individuals who are Entrepreneurs, corporate managers or freelancers who work to create and promote content. or Content writers who want to take a strategic approach to content It is particularly useful for Entrepreneurs, corporate managers or freelancers who work to create and promote content. or Content writers who want to take a strategic approach to content.

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Summary

Title: Content Strategy and Planning in B2B Marketing

Price: $44.99

Average Rating: 4.3

Number of Lectures: 24

Number of Quizzes: 6

Number of Published Lectures: 24

Number of Published Quizzes: 6

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 30

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

Content marketing professionals will learn how to enhance their knowledge and work as content strategists.
Entrepreneurs will learn content strategy that will help brand building and lead generation.
All B2B marketing professionals can learn content strategies that make content marketing successful.
Content writers will learn to create content strategy aligned to organizational goals.

Who Should Attend

Entrepreneurs, corporate managers or freelancers who work to create and promote content.
Content writers who want to take a strategic approach to content

Target Audiences

Entrepreneurs, corporate managers or freelancers who work to create and promote content.
Content writers who want to take a strategic approach to content

This is a comprehensive course designed for B2B brand marketers, content marketing agencies, or individuals looking to take on the role of a content strategist. This course covers the Why, What, and How of B2B content strategy. There are plenty of examples, as well as quizzes. Students can use the helpful templates provided.

The course modules include

1. How Content Drives B2B Marketing
The most successful B2B brands have a well-defined content strategy.

2. Setting Goals for Content Marketing
How to set SMART content marketing goals.

3. Defining Buyer Personas
Conducting audience research to define buyer personas.

4. Defining Your Brand Voice
The personality and emotion infused into your content. A clear and consistent brand voice ensures all content is aligned and consistent, and goes towards creating a stronger brand.

5. Content Themes, Pillar Content, Topic Clusters
Maximizing the SEO benefits of good content. Identify the topics that will create the maximum impact.

6. Content Planning: Publishing, Promotion, Content Calendars
Well-planned execution to ensure your content strategy delivers results. Audit your current content, and create your content team and calendar.

There are plenty of examples from software, consulting, office furniture, aerospace, legal services, and more.

The course includes 24 lectures, 6 quizzes, a content strategy template, and a brand voice brainstorming process doc.

Course Curriculum

Chapter 1: Introduction, How Content Drives B2B Marketing

Lecture 1: Overview, Meet Suhasini, Why Content Strategy Matters

Lecture 2: How Content Drives B2B Marketing Goals

Chapter 2: Setting Goals for Content Marketing

Lecture 1: Setting SMART Goals for Content Marketing

Lecture 2: Main Purposes that Content Goals Are Aligned to

Chapter 3: Defining Buyer Personas

Lecture 1: Audience Research

Lecture 2: How to Create Buyer Personas

Lecture 3: Case Study – Setting SMART Goals

Lecture 4: Preparing for Buyer Persona Interviews

Lecture 5: Case Study – Creating the Buyer Persona

Lecture 6: Using the Content Strategy Template – Goals and Buyer Personas

Chapter 4: Defining Your Brand Voice

Lecture 1: Why Brand Voice Is Important and How Mailchimp Defines Theirs

Lecture 2: Steps to Creating Your Brand Voice

Lecture 3: Brand Voices of B2B Brands in Different Verticals

Lecture 4: Creating Your Brand Voice Chart

Chapter 5: Content Themes, Pillar Content, Topic Clusters

Lecture 1: Themes, Pillar Content and Topic Clusters

Lecture 2: Sources of Ideas for Content

Lecture 3: Content for the Different Stages of the Buyer Journey

Lecture 4: Using Google Trends to Generate Content Ideas, Examples of High Ranking Content

Lecture 5: Using the Pillar and Cluster template

Chapter 6: Content Planning: Publishing, Promotion, Content Calendars

Lecture 1: Content Audit, and Planning Your Content Creation Team

Lecture 2: How to Select and Onboard a Content Creation Agency

Lecture 3: How to Create a Content Calendar

Lecture 4: Introduction to Marketing Automation

Lecture 5: Content Promotion Channels

Instructors

Suhasini Kirloskar
B2B Growth Essentials Guru, Founder MarketAxis Consulting

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 22 votes
4 stars: 50 votes
5 stars: 52 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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