CRM: Customer Relationship Management

CRM: Customer Relationship Management, available at $59.99, has an average rating of 4.48, with 19 lectures, based on 2528 reviews, and has 22800 subscribers.

You will learn about How to improve Customer Relationship Management by proactively developing relationships that get the best results from your customers How to avoid 12 common CRM mistakes that businesses often make How to manage customer relationships to boost purchase recurrence and attract new clients The ‘7 Key Ingredients of MCR (Maximising Customer Relationships)’ How to develop a proactive approach to focus your time, resources and efforts on the ‘right’ customers Practical tools and techniques to help you carry out customer attitude surveys, get to know your consumer and identify issues and opportunities How to devise your own ‘MCR’ plan by putting together multiple customer relationship management strategies This course is ideal for individuals who are Professionals and entrepreneurs looking to enhance their understanding of how the customer works and thinks or Business owners or customer-focused employees hoping to improve their Customer Relationship Management Strategy or Senior marketing managers looking for a different approach when considering how to manage customer relationships or Professionals looking to bolster their skills for future marketing, leadership or CRM roles It is particularly useful for Professionals and entrepreneurs looking to enhance their understanding of how the customer works and thinks or Business owners or customer-focused employees hoping to improve their Customer Relationship Management Strategy or Senior marketing managers looking for a different approach when considering how to manage customer relationships or Professionals looking to bolster their skills for future marketing, leadership or CRM roles.

Enroll now: CRM: Customer Relationship Management

Summary

Title: CRM: Customer Relationship Management

Price: $59.99

Average Rating: 4.48

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: £64.99

Quality Status: approved

Status: Live

What You Will Learn

How to improve Customer Relationship Management by proactively developing relationships that get the best results from your customers
How to avoid 12 common CRM mistakes that businesses often make
How to manage customer relationships to boost purchase recurrence and attract new clients
The ‘7 Key Ingredients of MCR (Maximising Customer Relationships)’
How to develop a proactive approach to focus your time, resources and efforts on the ‘right’ customers
Practical tools and techniques to help you carry out customer attitude surveys, get to know your consumer and identify issues and opportunities
How to devise your own ‘MCR’ plan by putting together multiple customer relationship management strategies

Who Should Attend

Professionals and entrepreneurs looking to enhance their understanding of how the customer works and thinks
Business owners or customer-focused employees hoping to improve their Customer Relationship Management Strategy
Senior marketing managers looking for a different approach when considering how to manage customer relationships
Professionals looking to bolster their skills for future marketing, leadership or CRM roles

Target Audiences

Professionals and entrepreneurs looking to enhance their understanding of how the customer works and thinks
Business owners or customer-focused employees hoping to improve their Customer Relationship Management Strategy
Senior marketing managers looking for a different approach when considering how to manage customer relationships
Professionals looking to bolster their skills for future marketing, leadership or CRM roles

Whilst it may be relatively straightforward to attract customers, it can be difficult to retain them. The key to customer retention and purchase recurrence is strong brand-consumer relationships. You must know exactly how to manage customer relationships if you want your business to grow from strength to strength.

By teaching how CRM strategies work, and by guiding you through the principles of successful ‘3-D businesses’ currently operating at a much higher level than their competitors, this course will give you the exact recipe for cooking up the perfect CRM plan.

Whether it’s the 12 most common ‘MCR’ (Maximising Customer Relationships) mistakes each business makes, or the 7 key ingredients every stellar ‘MCR’ plan contains, every section of content is rooted in the concept of ‘Dramatic and Demonstrable Difference’. You need to identify where you stand with respect to your competitors and analyse what they can do, and what they aren’t doing right now. This is how you act proactively in the marketing world, making sure you get the best out of your customer and giving your best to them too.

So how do you implement Customer Relationship Management? In this course, you will also learn how to get up close and personal with the customer, engaging them and educating them so they naturally come back to you for value. Once you have them hooked, they are far more likely to purchase your products.

As well as understanding the customer psyche, developing a robust ‘MCR’ plan and obtaining positive testimonials, this course is a sure-fire choice for any business leader looking to catapult themselves way beyond the efforts of their competitors. The happier your customer is, the more likely they are to buy from you again. The higher your sales power, the greater your profits and the more room you have to grow. So, enrol today and craft the perfect Customer Relationship Management strategy that will have your competitors’ customers flocking to you instead.

Course Curriculum

Chapter 1: Forget CRM, Think MCR

Lecture 1: Introduction

Chapter 2: Maximising Your Customer Relationships

Lecture 1: What It Is And What It Isn't

Lecture 2: Why It's So Important And How So Many Businesses Get It Wrong

Lecture 3: The 7 Key Ingredients Of Maximising Your Customer Relationships

Chapter 3: Thinking Strategically And Getting Focused

Lecture 1: Introducing The MCR Model

Lecture 2: How Do Your Relationships 'Measure Up'?

Lecture 3: Review And Refocus Your Approach To Customers

Lecture 4: Developing Your Plan

Chapter 4: Getting To Know Your Customers

Lecture 1: Do You Really Know Your Customers?

Lecture 2: How To Get To Know Them: Some Simple Steps

Chapter 5: Giving The Best To Your Customers

Lecture 1: Establish Ties That Bind

Lecture 2: Get Personal

Lecture 3: Create Dialogue Not Diatribes

Lecture 4: Educate Your Customers And Add Value

Chapter 6: Getting The Best From Your Customers

Lecture 1: Maximise Opportunities: Your Options

Lecture 2: Getting Them To Spend More

Lecture 3: Customers As An Extra Resource

Chapter 7: Keeping It All Going

Lecture 1: Maximising Your Customer Relationships: Develop Your Plan Of Action

Lecture 2: Your Next Steps

Instructors

Expert Academy
Supercharge your learning with the world's leading experts
Lahcen Bouya
Online Course Creator & Marketer

Rating Distribution

1 stars: 29 votes
2 stars: 40 votes
3 stars: 259 votes
4 stars: 907 votes
5 stars: 1293 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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