Digital Marketing: 18 Strategic and Tactical Courses in 1

Digital Marketing: 18 Strategic and Tactical Courses in 1, available at $119.99, has an average rating of 4.22, with 390 lectures, 10 quizzes, based on 2167 reviews, and has 15555 subscribers.

You will learn about Generative Ai for Marketing Understand ChatGPT and AI for Marketing Learn key SEO winning strategies E-commerce Masterclass TikTok Masterclass Learn the New GA4 – Google Analytics 4 Constantly Upgrade Your Digital Marketing Skills Optimize your Marketing for Conversion Plan, Deploy, Manage, Audit your Digital Marketing Activity Earn good money as consultant or freelancer Discover the latest Neuromarketing techniques Implement effective Content Marketing Strategies This course is ideal for individuals who are Professional Marketers or Internet Start-Up or Website Owners/Managers or Marketing Consultants or E-commerce owners It is particularly useful for Professional Marketers or Internet Start-Up or Website Owners/Managers or Marketing Consultants or E-commerce owners.

Enroll now: Digital Marketing: 18 Strategic and Tactical Courses in 1

Summary

Title: Digital Marketing: 18 Strategic and Tactical Courses in 1

Price: $119.99

Average Rating: 4.22

Number of Lectures: 390

Number of Quizzes: 10

Number of Published Lectures: 388

Number of Published Quizzes: 10

Number of Curriculum Items: 401

Number of Published Curriculum Objects: 399

Original Price: $79.99

Quality Status: approved

Status: Live

What You Will Learn

Generative Ai for Marketing
Understand ChatGPT and AI for Marketing
Learn key SEO winning strategies
E-commerce Masterclass
TikTok Masterclass
Learn the New GA4 – Google Analytics 4
Constantly Upgrade Your Digital Marketing Skills
Optimize your Marketing for Conversion
Plan, Deploy, Manage, Audit your Digital Marketing Activity
Earn good money as consultant or freelancer
Discover the latest Neuromarketing techniques
Implement effective Content Marketing Strategies

Who Should Attend

Professional Marketers
Internet Start-Up
Website Owners/Managers
Marketing Consultants
E-commerce owners

Target Audiences

Professional Marketers
Internet Start-Up
Website Owners/Managers
Marketing Consultants
E-commerce owners

***Latest Update: Google Analytics Accelerator Masterclass***

Are you looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert?

Are you ready to achieve your digital marketing goals? Look no further than “DIGITAL MARKETING: 18 courses in 1.” This comprehensive guide will equip you with the tools to optimize your search engine ranking through SEO, outperform your competitors using the latest Psychology and Neuromarketing techniques, and increase your marketing activities’ conversion rate.

But that’s not all. You’ll also discover how to define a social media strategy that drives traffic and leads, avoid costly mistakes, validate your ideas through market research, and write copy that sells. Plus, fine-tune your email marketing strategy, create profitable Google Adwords ads, measure results and track success with Google Analytics GA4. By mastering these skills, you’ll be able to significantly boost your business’s online visibility and attract more customers. This could translate into higher profits, increased revenue, and tremendous success for your business. Don’t miss out on this opportunity to enhance your digital marketing skills. Start your journey towards achieving your marketing goals by diving into “DIGITAL MARKETING: 18 courses in 1” today.

Our Digital Marketing Management course is perfect for professionals who want to understand the subject comprehensively, solve practical problems or easily talk with experts in the field.

IMPORTANT: This course is very substantial and updated regularly. However, do not be scared! You can decide to learn specific topics OR go for the entire class. If you already know some parts, you can skip them and focus on others. Remember, we are always here to help you!

The Oxford College of Marketingis our education partner for our Digital Marketing material.

All our speakers have at least 15 years of experience working and consulting for top UK and US companies.

18 TOPICS INCLUDED AND UPDATED IN THIS COURSE:

Generative AI for Marketing

SEO – Search Engine Optimization

Google Analytics 4 Accelerator Masterclass

ChatGPT – an Intro to AI for Marketers

E-commerce Masterclass

TIK TOK Masterclass

Conversion Rate Optimization (CRO)

Social Media Strategy for Business Growth

Web Copywriting

Social Media Channels

Email Marketing

PPC

Web Usability (UX)

Content Marketing Strategy

Campaign Planning

Digital Marketing Research

Affiliate Marketing

Neuromarketing

Course Curriculum

Chapter 1: Generative AI for Marketing Masterclass

Lecture 1: Intro to Gen AI for Marketers: The Technological Journey

Lecture 2: Overview: Content Creation, Personalisation, Experience, Automation, Data

Lecture 3: Future-Proof Marketing Strategies

Lecture 4: How Generative Adversarial Networks (GANs) works

Lecture 5: How Variational Autoencoders (VAEs) works

Lecture 6: How Transformer and Large Language Model (LLMs) works

Lecture 7: How Diffusion Models works

Lecture 8: Examples Of Generative AI Use

Lecture 9: Text Generation

Lecture 10: Application of Text Generation in Marketing

Lecture 11: What Technology Fuels Them?

Lecture 12: Text Generation Tools: ChatGPT, Copy.AI, Jasper

Lecture 13: Image Generation Introduction

Lecture 14: Image Tools: Dalle-e, Midjourney, Deepart

Lecture 15: Examples of Mass Personalization via Images

Lecture 16: The Power of Well Crafted Prompts

Lecture 17: How to Craft Powerful Prompts with ChatGPT

Lecture 18: The Bad Advertise Ecosystem + Section Slides

Lecture 19: AI Tools: Content, Personalisation, Optimization, Exploration, Localisation

Lecture 20: Intro to AI Tools within Campaigns: How Do They Work?

Lecture 21: SEO and Content Marketing Platforms

Lecture 22: Social Media Optimization Tools

Lecture 23: Email Marketing Optimization Tools

Lecture 24: AD Copy Optimization Tools

Lecture 25: Visual Content Optimization Tools

Lecture 26: UX and CRO Tools

Lecture 27: Issues on Over Reliance of AI Tools

Lecture 28: Definition of A/B Testing in AI

Lecture 29: Example of AB Testing: Automation, Predictive Modelling, Personalisation

Lecture 30: Case study: Netflix A/B Testing + Section Slides

Lecture 31: What does the Future Holds? Five Trends

Lecture 32: Trend 1: Zero-Clicks Future

Lecture 33: Trend 2: Autonomous AI Agents

Lecture 34: Trend 3: GenAI in Customer Service

Lecture 35: Trend 4: Emerging Markets Trend

Lecture 36: Trend 5: Creative Talent and Brand Protection

Lecture 37: Negative Trends + Section Slides

Lecture 38: What is Ethical Marketing?

Lecture 39: Why is Easier to be Unethical with GenAI?

Lecture 40: Five Critical Areas – Intro

Lecture 41: Critical Areas: Transparency, Privacy, IP Rights, Bias, Misinformation

Lecture 42: Example of GenAI Fail Campaigns

Lecture 43: Is it AI or Not? Examples

Lecture 44: Hugging Face: The AI Community + Section Slides

Chapter 2: GA4 – Accelerator Masterclass

Lecture 1: GA4 Overview

Lecture 2: GA4 History

Lecture 3: GA4 How does support Marketers?

Lecture 4: GA4 Key Difference with Universal Analytics

Lecture 5: GA4 How to Setup

Lecture 6: GA4 Navigating the Platform – Part 1

Lecture 7: GA4 Navigating the Platform – Part 2 + Slides

Lecture 8: GA4 Events Intro

Lecture 9: GA 4 Automatic Events

Lecture 10: GA4 Recomended Events

Lecture 11: Creating Custom Events

Lecture 12: What is Google Tag Manager?

Lecture 13: Best Practice to Setup Events

Lecture 14: Debug Mode + Section Slides

Lecture 15: Key Benefits of GA4 Reports for Marketers

Lecture 16: Lifecycle Report in GA4

Lecture 17: Customizing Reports

Lecture 18: GA4 Explore Reports

Lecture 19: Types of Reports

Lecture 20: Choosing the Correct Report + Section Slides

Lecture 21: How to Build an Audience in GA4

Lecture 22: The Purpose of Audiences

Lecture 23: Audience Examples: High-Value Cart Abandoners and Frequent Visitors

Lecture 24: GA4 Integrations

Lecture 25: The Perfect MarTech Stack for GA4

Lecture 26: Predictive Analytics + Slides

Chapter 3: SEO Fast-Track: How to get the essentials rights and understand the new rules

Lecture 1: Welcome from your Instructor Nick Day

Lecture 2: Introduction to SEO Course + Course Slide Deck

Lecture 3: Intro to SEO Strategy

Lecture 4: Defining your Keywords: selection and strategy

Lecture 5: Setting Page Titles and URLs

Lecture 6: Setting Meta Descriptions

Lecture 7: SEO On-Page considerations

Lecture 8: Off-Page considerations

Lecture 9: Measuring success

Lecture 10: Five tips to get started

Chapter 4: ChatGPT and AI for Marketers: a strategic introduction

Lecture 1: Intro to ChatGPT

Lecture 2: What is ChatGPT?

Lecture 3: Machine Learning and AI

Lecture 4: Where do we find AI already

Lecture 5: AI and the RACE Model

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 56 votes
2 stars: 83 votes
3 stars: 317 votes
4 stars: 762 votes
5 stars: 949 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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