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Digital Marketing: Digital Advertising Fundamentals

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Digital Marketing: Digital Advertising Fundamentals, available at $24.99, has an average rating of 3.85, with 65 lectures, 9 quizzes, based on 23 reviews, and has 58 subscribers.

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You will learn about Online Advertising Digital Marketing Digital Advertising Glossary Digital Marketing Glossary This course is ideal for individuals who are People interested in learning Digital Advertising Strategies or Digital Marketing and Digital Advertising Professionals or Professionals starting to work with Digital Marketing and Digital Advertising It is particularly useful for People interested in learning Digital Advertising Strategies or Digital Marketing and Digital Advertising Professionals or Professionals starting to work with Digital Marketing and Digital Advertising.

Enroll now: Digital Marketing: Digital Advertising Fundamentals

Summary

Title: Digital Marketing: Digital Advertising Fundamentals

Price: $24.99

Average Rating: 3.85

Number of Lectures: 65

Number of Quizzes: 9

Number of Published Lectures: 65

Number of Published Quizzes: 9

Number of Curriculum Items: 74

Number of Published Curriculum Objects: 74

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

  • Online Advertising
  • Digital Marketing
  • Digital Advertising Glossary
  • Digital Marketing Glossary

Who Should Attend

  • People interested in learning Digital Advertising Strategies
  • Digital Marketing and Digital Advertising Professionals
  • Professionals starting to work with Digital Marketing and Digital Advertising

Target Audiences

  • People interested in learning Digital Advertising Strategies
  • Digital Marketing and Digital Advertising Professionals
  • Professionals starting to work with Digital Marketing and Digital Advertising

Warning: This is an introductory course about Digital Advertising. This is not a practical course with a step by step guide on creating campaigns on specific platforms such as Google Ads, Facebook Ads, Instagram Ads, etc. This is a course on the main concepts, objectives, analysis and optimization of Digital Advertising campaigns.

Would you like to learn Digital Marketing and how online ads work but don’t know here to start? 

The “Digital Marketing: Digital Advertising Fundamentals” course offers you an introduction on the main Digital Advertising concepts. This course gives you the necessary basis to start your path on Digital Advertising and shows you different stages of creating an online advertising campaign, from planning to optimization and results analysis.

Course Sections:

  1. Introduction and Market Overview

  2. Objectives and KPIs

  3. Customer Journey

  4. Ad Formats

  5. Ad Types

  6. AdTech Stack Management

  7. Campaign Setup

  8. Running Campaigns

  9. Results Analysis

  10. Campaign Optimization

  11. Final Thoughts

Even if you have never worked with Digital Marketing or Digital Advertising you will be able to follow this course and to get ready to learn about specific platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads in the future.

Let’s get started and see you in the course!

Roger Pike

Course Curriculum

Chapter 1: Introduction and Market Overview

Lecture 1: About this Course

Lecture 2: Digital Advertising Spending

Lecture 3: The evolution of Digital Advertising

Lecture 4: MarTech and AdTech Market

Chapter 2: Objectives and KPIs

Lecture 1: Marketing Objectives

Lecture 2: KPIs and Targets

Lecture 3: Secondary KPIs

Lecture 4: Ad Impressions

Lecture 5: Reach

Lecture 6: Ad Frequency

Lecture 7: Share of Voice

Lecture 8: Viewability

Lecture 9: Ad Clicks and Visits

Lecture 10: Cost Per Click (CPC)

Lecture 11: Click Through Rate (CTR)

Lecture 12: Landing Page and Bounce Rate

Lecture 13: Conversions and Conversion Rate (CR)

Lecture 14: Return on Investment (ROAS)

Lecture 15: Ad Cost (ACOS)

Chapter 3: Customer Journey

Lecture 1: Target Audiences and Personas

Lecture 2: Customer Journey

Lecture 3: Conversion Funnel

Lecture 4: Active Search and Passive Ad Display

Chapter 4: Ad Formats

Lecture 1: Ad Formats and Ad Types

Lecture 2: Text Ads

Lecture 3: Image Ads (Banners)

Lecture 4: Static Content and Dynamic Content

Lecture 5: Multimedia: Audio and Video Ads

Lecture 6: Other Digital Ad Formats

Chapter 5: Ad Types

Lecture 1: SEM – Search Engine Marketing

Lecture 2: SEM – Competition and Relevance

Lecture 3: SEM – Auction and CPC

Lecture 4: Display Ads: Ad Placement and Publishers

Lecture 5: Display: Demographic Targeting

Lecture 6: Display: Content and Channel Targeting

Lecture 7: Display: Retargeting and Cookies

Lecture 8: Display: Programmatic

Lecture 9: Display: Sponsored Products

Lecture 10: Display: Out Of Home (OOH)

Lecture 11: Display: Social Ads

Lecture 12: Display: Email Ads

Lecture 13: Display: Native Ads

Lecture 14: Multimedia: Video

Lecture 15: Multimedia: Audio

Chapter 6: AdTech Stack Management

Lecture 1: MarTech Stack

Lecture 2: AdTech Stack Management

Lecture 3: How to Create an AdTech Stack

Lecture 4: Self Service and Full Service Platforms

Chapter 7: Campaign Setup

Lecture 1: Campaign Checklist

Lecture 2: Campaign Setup: Budget, Period and Schedule

Lecture 3: Campaign Setup: Account Structure

Lecture 4: Campaign Setup: URL Parameters

Chapter 8: Running Campaigns

Lecture 1: Pacing and Accelerated Campaigns

Lecture 2: Pacing and Slow Campaigns

Lecture 3: Monitoring Daily Results

Chapter 9: Results Analysis

Lecture 1: Direct Data Sources

Lecture 2: Indirect Data Sources

Lecture 3: Direct and Indirect Data Sources

Lecture 4: Campaign Analysis

Lecture 5: Secondary KPIs

Chapter 10: Campaign Optimization

Lecture 1: Campaign Optimization: Definition

Lecture 2: Ad Optimizations

Lecture 3: Audience Optimizations

Lecture 4: Schedule Optimization

Chapter 11: Final Thoughts

Lecture 1: Final Thoughts

Instructors

Rating Distribution

  • 1 stars: 0 votes
  • 2 stars: 2 votes
  • 3 stars: 7 votes
  • 4 stars: 6 votes
  • 5 stars: 8 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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