Essential Analytics for Solo and Small Business Owners

Essential Analytics for Solo and Small Business Owners, available at $19.99, has an average rating of 4.45, with 59 lectures, based on 55 reviews, and has 420 subscribers.

You will learn about Build a basic analytics skill set crucial to small business success Learn and practice charting techniques to visualize data Understand variability – what it is, why it's killing your ability to recognize meaningful trends, and how to measure it Learn why the shape, or frequency distribution of data is important Practice finding frequency distribution of data sets using histogramming techniques Learn simple tips on data collection and organization Understand how to choose key performance measure(s) unique to your business Create a model by "characterizing" those key business performance measures Establish a performance baseline for your business Learn methods and strategies to plan and implement change Learn how to use a fishbone diagram proactively when planning change Mathematically predict how long it will take to get statistically significant results Learn to practice discipline and vigilance during change to reduce external influences Understand and internalize that correlation and causation are different Understand what "confidence level" means, and how much confidence is reasonable to expect Learn step by step how to conduct a t-test on before-and-after data sets to see if they are different in a statistically significant way Learn how to interpret t-test results Understand the Pareto technique to create a long term success plan by prioritizing change Understand why incremental failures can be constructive, and how to leverage that data to best advantage Practice all the skills and techniques taught, start to finish, on two project businesses (using workbooks) This course is ideal for individuals who are Anyone thinking of quitting their day job to pursue a dream of self-employment or Anyone concerned about the variability of demand for their product or service or Anyone embarking on solo or small business ownership, but confused about how to predict performance in a volatile and ever changing market or Small business owners ready to invest in marketing, but nervous about getting quantifiable results or Anyone frustrated with advertisers who take your money and don't deliver on promises or Anyone in a business rut, searching for ways to raise their game or And also statistics students looking for less math and more context and examples in their instruction It is particularly useful for Anyone thinking of quitting their day job to pursue a dream of self-employment or Anyone concerned about the variability of demand for their product or service or Anyone embarking on solo or small business ownership, but confused about how to predict performance in a volatile and ever changing market or Small business owners ready to invest in marketing, but nervous about getting quantifiable results or Anyone frustrated with advertisers who take your money and don't deliver on promises or Anyone in a business rut, searching for ways to raise their game or And also statistics students looking for less math and more context and examples in their instruction .

Enroll now: Essential Analytics for Solo and Small Business Owners

Summary

Title: Essential Analytics for Solo and Small Business Owners

Price: $19.99

Average Rating: 4.45

Number of Lectures: 59

Number of Published Lectures: 59

Number of Curriculum Items: 59

Number of Published Curriculum Objects: 59

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Build a basic analytics skill set crucial to small business success
Learn and practice charting techniques to visualize data
Understand variability – what it is, why it's killing your ability to recognize meaningful trends, and how to measure it
Learn why the shape, or frequency distribution of data is important
Practice finding frequency distribution of data sets using histogramming techniques
Learn simple tips on data collection and organization
Understand how to choose key performance measure(s) unique to your business
Create a model by "characterizing" those key business performance measures
Establish a performance baseline for your business
Learn methods and strategies to plan and implement change
Learn how to use a fishbone diagram proactively when planning change
Mathematically predict how long it will take to get statistically significant results
Learn to practice discipline and vigilance during change to reduce external influences
Understand and internalize that correlation and causation are different
Understand what "confidence level" means, and how much confidence is reasonable to expect
Learn step by step how to conduct a t-test on before-and-after data sets to see if they are different in a statistically significant way
Learn how to interpret t-test results
Understand the Pareto technique to create a long term success plan by prioritizing change
Understand why incremental failures can be constructive, and how to leverage that data to best advantage
Practice all the skills and techniques taught, start to finish, on two project businesses (using workbooks)

Who Should Attend

Anyone thinking of quitting their day job to pursue a dream of self-employment
Anyone concerned about the variability of demand for their product or service
Anyone embarking on solo or small business ownership, but confused about how to predict performance in a volatile and ever changing market
Small business owners ready to invest in marketing, but nervous about getting quantifiable results
Anyone frustrated with advertisers who take your money and don't deliver on promises
Anyone in a business rut, searching for ways to raise their game
And also statistics students looking for less math and more context and examples in their instruction

Target Audiences

Anyone thinking of quitting their day job to pursue a dream of self-employment
Anyone concerned about the variability of demand for their product or service
Anyone embarking on solo or small business ownership, but confused about how to predict performance in a volatile and ever changing market
Small business owners ready to invest in marketing, but nervous about getting quantifiable results
Anyone frustrated with advertisers who take your money and don't deliver on promises
Anyone in a business rut, searching for ways to raise their game
And also statistics students looking for less math and more context and examples in their instruction

This course teaches basics of business analytics, and translates that knowledge into practical application. Students will come away from this course knowing how to apply simple analysis tools to characterize key performance measures of their business both before and after a strategic change, and to expose and quantify statistically significant results even in the most variable business climate.

Students will learn that the critical need to differentiate a business introduces a complication: business strategies that work for the competitors might not work for them. A bit of trial and error is necessary. By designing a strategic approach and applying analytics as taught in this course, students will put their small or solo business on a steady upward trajectory.

Course Curriculum

Chapter 1: Course Introduction and Overview

Lecture 1: 1.01 Introduction

Lecture 2: 1.02 Full Course Description with Syllabus

Lecture 3: 1.03 Is This Course For You?

Lecture 4: 1.04 Course Value

Lecture 5: 1.05 Project Business Introduction

Chapter 2: Get Ready

Lecture 1: 2.01 Get Ready

Lecture 2: 2.02 Choose a Data Set

Lecture 3: 2.03 Data Collection and Mining

Lecture 4: 2.04 Characterizing a Data Set

Lecture 5: 2.05 Understanding Variability

Lecture 6: 2.06 Electric Bill Example

Lecture 7: 2.07 Charting Overview and Demonstration

Lecture 8: 2.08 Homework – Charting

Lecture 9: 2.09 Installing the Excel Analysis Toolkit

Lecture 10: 2.10 The Shape of Data

Lecture 11: 2.11 Introduction to Histogramming

Lecture 12: 2.12 Histogram Demonstration

Lecture 13: 2.13 Homework – Histogramming

Lecture 14: 2.14 Non Normal Adjustment

Lecture 15: 2.15 The Power of Outliers

Lecture 16: 2.16 Salon Example

Lecture 17: 2.17 Web Instructor Example

Lecture 18: 2.18 Project – Salon

Lecture 19: 2.19 Project – Web Instructor

Chapter 3: Get Set

Lecture 1: 3.01 Get Set

Lecture 2: 3.02 Establishing a Baseline

Lecture 3: 3.03 Considering Change From Varying Angles

Lecture 4: 3.04 Planning a Change

Lecture 5: 3.05 Isolate Influences

Lecture 6: 3.06 How Much Data Is Enough

Lecture 7: 3.07 The Calculation Explained

Lecture 8: 3.08 Salon Example

Lecture 9: 3.09 Web Instructor Example

Lecture 10: 3.10 Homework – Determining Experimental Sample Size

Chapter 4: Go!

Lecture 1: 4.01 Go

Lecture 2: 4.02 Implement Change

Lecture 3: 4.03 Data Collection

Lecture 4: 4.04 Monitoring for Interference

Lecture 5: 4.05 Correlation Versus Causation

Chapter 5: Soar

Lecture 1: 5.01 Soar

Lecture 2: 5.02 Analysis Introduction

Lecture 3: 5.03 Variance Comparison

Lecture 4: 5.04 Confidence Levels Explained

Lecture 5: 5.05 T-Test Demonstration

Lecture 6: 5.06 Homework – The t-Test

Lecture 7: 5.07 Salon t-Test Example

Lecture 8: 5.08 Web Instructor t-Test Example

Lecture 9: 5.09 Homework – Practice the t-Test Using Business Data

Chapter 6: And Beyond

Lecture 1: 6.01 Beyond

Lecture 2: 6.02 A Case for Constant Collection

Lecture 3: 6.03 Issues of Practicality

Lecture 4: 6.04 Introduction to Pareto Analysis

Lecture 5: 6.05 Pareto Demonstration

Lecture 6: 6.06 Homework – Pareto Analysis

Lecture 7: 6.07 The Amazing Factorial

Chapter 7: Supplemental

Lecture 1: 7.01 Summary and Supplemental

Lecture 2: 7.02 Instructor Bio

Lecture 3: 7.03 Tools Used to Develop the Course

Lecture 4: 7.04 Student Resources

Instructors

Susan Kawa
Career scientist, bringing the power of simple analytics to the small business community

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 6 votes
4 stars: 17 votes
5 stars: 30 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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