How To Run Your Business Website and Manage Your Web Vendors

How To Run Your Business Website and Manage Your Web Vendors, available at $29.99, has an average rating of 3.6, with 28 lectures, based on 23 reviews, and has 1094 subscribers.

You will learn about A proven game plan to turn any website into the star performer of the digital marketing team. A step-by-step tactical game plan to combine the website, email, social media, and SEO into one cohesive kick-ass marketing team. The know-how to use the basic website management process to manage the work of your IT people, copywriters, and designers. A website managers reporting dashboard so that you can monitor the performance of the website and web related digital marketing campaigns. A template you can use to measure the sophistication of your own, and your competitors, digital marketing. This is an executive level business website management course, it's NOT a technical level IT, webmaster, web design, or web development course. This course is ideal for individuals who are Anyone who wants to turn a dead, or under-performing, business website into the star performer of the 2016 Marketing Team. or Anyone who needs a proven game plan to drive measurable results from a business website in 2016. or Employees looking to build new marketing management skills in a fun, in-demand, high paying field. or Traditional marketing professionals looking to get an edge in an increasingly crowded marketplace. or Digital marketing professionals wanting to stay up to date with the latest business website management trends. or Even webmasters, web developers, freelance marketers, and agency owners looking to expand their service offerings… or However, if you are a business owner, this is preferrably NOT for you… it’s for your team – it’s how you train them. But you, more than anyone else needs this information. It is particularly useful for Anyone who wants to turn a dead, or under-performing, business website into the star performer of the 2016 Marketing Team. or Anyone who needs a proven game plan to drive measurable results from a business website in 2016. or Employees looking to build new marketing management skills in a fun, in-demand, high paying field. or Traditional marketing professionals looking to get an edge in an increasingly crowded marketplace. or Digital marketing professionals wanting to stay up to date with the latest business website management trends. or Even webmasters, web developers, freelance marketers, and agency owners looking to expand their service offerings… or However, if you are a business owner, this is preferrably NOT for you… it’s for your team – it’s how you train them. But you, more than anyone else needs this information.

Enroll now: How To Run Your Business Website and Manage Your Web Vendors

Summary

Title: How To Run Your Business Website and Manage Your Web Vendors

Price: $29.99

Average Rating: 3.6

Number of Lectures: 28

Number of Published Lectures: 28

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 28

Original Price: $54.99

Quality Status: approved

Status: Live

What You Will Learn

A proven game plan to turn any website into the star performer of the digital marketing team.
A step-by-step tactical game plan to combine the website, email, social media, and SEO into one cohesive kick-ass marketing team.
The know-how to use the basic website management process to manage the work of your IT people, copywriters, and designers.
A website managers reporting dashboard so that you can monitor the performance of the website and web related digital marketing campaigns.
A template you can use to measure the sophistication of your own, and your competitors, digital marketing.
This is an executive level business website management course, it's NOT a technical level IT, webmaster, web design, or web development course.

Who Should Attend

Anyone who wants to turn a dead, or under-performing, business website into the star performer of the 2016 Marketing Team.
Anyone who needs a proven game plan to drive measurable results from a business website in 2016.
Employees looking to build new marketing management skills in a fun, in-demand, high paying field.
Traditional marketing professionals looking to get an edge in an increasingly crowded marketplace.
Digital marketing professionals wanting to stay up to date with the latest business website management trends.
Even webmasters, web developers, freelance marketers, and agency owners looking to expand their service offerings…
However, if you are a business owner, this is preferrably NOT for you… it’s for your team – it’s how you train them. But you, more than anyone else needs this information.

Target Audiences

Anyone who wants to turn a dead, or under-performing, business website into the star performer of the 2016 Marketing Team.
Anyone who needs a proven game plan to drive measurable results from a business website in 2016.
Employees looking to build new marketing management skills in a fun, in-demand, high paying field.
Traditional marketing professionals looking to get an edge in an increasingly crowded marketplace.
Digital marketing professionals wanting to stay up to date with the latest business website management trends.
Even webmasters, web developers, freelance marketers, and agency owners looking to expand their service offerings…
However, if you are a business owner, this is preferrably NOT for you… it’s for your team – it’s how you train them. But you, more than anyone else needs this information.

I don’t need to tell you this… but today the website is both the star player and captain of the marketing team. Irrespective of the industry you play in.

Sadly, very few websites live up to this expectation. The majority are just deadwood and an embarrassment for the team.

This means we miss out on arguably the most productive, and cost-effective, marketing tool we have at our disposal.

Why is this happening? Why are most business websites not even earning their keep?

Because we don’t know how to coach the website into becoming a star performer. When managed correctly your website can become the STAR:

Revenue generator,
Cost saver and
Relationship builder of the team.

And that’s exactly why I’ve put together this course – to give you an actionable Game Plan to turn your website into the Star Performer of the 2020 Marketing Team.

More specifically, to give you a proven process to architect your own website game plan that you can then give to your I.T. people, copywriter and designer and say: “Here’s what I want you guys to do so that we can get measurable results from this website!”

But that’s not all…

Because the website is part of a team, it needs the support of the other players such as email, organic search and social media. And to help you combine your team into one cohesive kick-ass revenue-driving team I’ve also included a 12-step Master Tactical Game Plan.

So, what does that mean for you – should you take this course?

Well, it depends…

If you need to turn a dead, or ailing, website into the star performer of the 2020 Marketing Team… then yes.

If you need to drive measurable results from a business website… then yes.

If you are a digital marketing professionallooking to brush up your website management skills to keep your edge in an increasingly crowded marketplace… then yes.

If you are a traditional marketing professional looking to get up-to-speed on the newest trends on using a website to drive business results… then yes.

If you are a webmaster, website developer, freelancer, consultant, or an agency ownerlooking for a proven website management process to expand your service offerings… then yes.

If you are an employee (or student) looking to add an in-demand and sought-after management skill to your existing portfolio… then yes.(We’ll give you the skills and a certificate you need to not only talk the talk in the interview, but to truly walk the walk when you get that raise or perfect gig. )

If you are a crazy-busy business owner who barely has time to check the email and sign the checks…then preferablyNO!

(But you should have someone on your team go through it, because you, more than anyone else, need this information…)

So if you’re ready to finally grow and win BIG in 2020 with the aid of a results-driven business website that fulfills its role as the star player…

…then enroll in this special introductory website management course right now before the inaugural price increases!

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PLEASE NOTE: This is an introductory Executive Levelmarketing management course – it’s about the basic principles of driving business results from a website.

It’s NOT a technical level IT, webmaster, web design, web development, or SEO course. And you don’t need any prior technical skills to do this course.
——————————————————————————————————————-

Course Curriculum

Chapter 1: Setting Yourself Up For Success in Website Management

Lecture 1: Intro – Your Game Plan To Transform a Dead Website Into a Star Performer

Lecture 2: The Single Greatest Market Differentiator

Lecture 3: The Most Important Success Measure of Any Business Website

Lecture 4: 8 Rookie Website Management Mistakes and How To Fix Them

Lecture 5: Discount Training For Your Management and Marketing Teams

Lecture 6: Section 1 – Game Plan Practice

Chapter 2: Website Performance Measurement 101

Lecture 1: Web Metrics is Like Cooking

Lecture 2: Google Analytics Software Setup Guide for Website Managers

Lecture 3: How To Read Your Website Manager's Dashboard

Lecture 4: Section 2 – Game Plan Practice

Chapter 3: Take Your Digital Marketing To The Next Level With a Proven Master Game Plan

Lecture 1: Put Strategy Before Tactics and You’ll Win BIG in Digital Marketing

Lecture 2: If All Else Fails… This Is Your Master Game Plan User Manual

Lecture 3: The Most Misused and Misunderstood Word in All of Sales and Marketing

Lecture 4: Master Tactical Digital Marketing Game Plan – 2016 Edition

Lecture 5: Website Management Tools – Quick Marketing Audit

Lecture 6: Section 3 – Game Plan Practice

Chapter 4: Architect Your Own Website Management Game Plan

Lecture 1: Focus on the Critical Few

Lecture 2: The Basic Business Website Management Process

Lecture 3: Website Management Tools – The A-B-O Website Game Plan Worksheet

Lecture 4: Step 1 – Define Your Website Macro Conversion

Lecture 5: Step 2 – Define Your Website Micro Conversions

Lecture 6: Step 3 – List the Actions Needed to Make Your Conversions Happen

Lecture 7: Step 4 – Set Targets for Your Conversions

Lecture 8: Step 5 – How To Get Traffic to Your Website – Part 1

Lecture 9: Step 5 – How To Get Traffic To Your Website – Part 2

Lecture 10: Create New Goals in Google Analytics

Lecture 11: Section 4 – Game Plan Practice

Chapter 5: Course Wrap Up

Lecture 1: Master Game Plan Practice Check List

Instructors

Di-Di Hoffman
?️ Podcast Host ⛈️ Business Development Mentor

Rating Distribution

1 stars: 1 votes
2 stars: 3 votes
3 stars: 5 votes
4 stars: 5 votes
5 stars: 9 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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