How To Start Your Own Successful Marketing Agency

Course Curriculum

Chapter 1: How To Start Your Own Successful Marketing Agency

Lecture 1: How To Start Your Own Successful Marketing Agency

Lecture 2: What to expect

Lecture 3: My Journey

Lecture 4: How Much Can You Make

Lecture 5: How Much Experience Do You Need

Lecture 6: What To Expect – Getting Clients

Chapter 2: Getting Started With Your Marketing Agency

Lecture 1: Getting Into a Agency Owner Mindset

Lecture 2: Overcoming The Weary Business Owners

Lecture 3: Finding Your Ideal Client

Lecture 4: Should I General or Specialize?

Lecture 5: What Industries Should I Target?

Lecture 6: What Services Should I Offer?

Lecture 7: Should I Worry About Competition?

Lecture 8: Communication For The Win

Lecture 9: Becoming An Essential Part Of Your Client's Business

Lecture 10: What Clients Really Want From a Marketing Agency

Chapter 3: Setting Up Your Marketing Agency

Lecture 1: Setting Up Your Business Structure

Lecture 2: Creating Your Value Proposition

Lecture 3: Creating Your Business Plan

Lecture 4: Creating Your Identity Package

Lecture 5: Hiring Employees & Contractors

Lecture 6: What Tools & Software You Need

Lecture 7: Creating Systems For Your Marketing Agency

Chapter 4: Tools & Software You Will Need

Lecture 1: Email & Email Marketing Software

Lecture 2: Customer Relationship Management Software (CRM)

Lecture 3: Invoicing Software

Lecture 4: Your Agency Website

Lecture 5: Proposal Software

Lecture 6: Reporting Software

Lecture 7: SEO & Marketing Software

Lecture 8: Google Adwords & Google Partners

Lecture 9: Facebook Business Account

Lecture 10: Software Resources You Will Need

Chapter 5: Pricing: Setting Your Agency Up For Success

Lecture 1: Pricing Your Services & Mistakes To Avoid

Lecture 2: Different Pricing Models & Variables

Lecture 3: Client Contracts – Do You Need Them?

Lecture 4: Discounting Your Services – Bad Idea?

Lecture 5: Offering Marketing Packages & Productizing Your Services

Chapter 6: Hiring Employees & Contractors

Lecture 1: Employees vs Contractors – Which Is Better?

Lecture 2: Hiring Virtual Contractors

Lecture 3: Understanding Your Hiring Needs

Lecture 4: Using The Upwork Platform To Hire Virtual Contractors

Chapter 7: Client Acquisition – Getting Your First Clients

Lecture 1: Making First Sale – Don't Be Nervous!

Lecture 2: Making Your First Sale Checklist

Lecture 3: Creating Lead Magnets – A Great way To Generate Leads

Lecture 4: Creating a Sales Funnels

Lecture 5: Creating Client Proposals – They Are Important!

Chapter 8: How To Market Your Agency To Potential Clients

Lecture 1: Developing a Marketing Plan For Your Agency

Lecture 2: Prospect For New Clients – What To Look For

Lecture 3: Using Email Outreach To Land New Clients

Lecture 4: Using Google To Prospect For Clients

Lecture 5: Referrals & In Person Events

Lecture 6: Using Paid Advertising – PPC

Lecture 7: Creating a Blogging & Video Strategy

Lecture 8: Using Social Media To Find Clients

Chapter 9: What Marketing Services Should You Offer?

Lecture 1: What Marketing Services Should I Offer?

Lecture 2: Website Design & Maintenance Services

Lecture 3: SEO & Local SEO Services (Search Engine Optimization)

Lecture 4: Google My Business

Lecture 5: Paid Online Advertising – PPC Services

Lecture 6: Marketing & Website Audits

Lecture 7: Marketing Consulting Services

Lecture 8: Social Media Services

Lecture 9: Email Marketing Services

Lecture 10: Google Trusted Photographer

Chapter 10: Recap and Thank You

Lecture 1: Key To Success? Always Be Learning!

Lecture 2: Thank You & Continued Support