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Marketing Mix Modeling for Beginners

Marketing

Rating4.5
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Marketing Mix Modeling for Beginners, available at Free, has an average rating of 4.5, with 28 lectures, 3 quizzes, based on 191 reviews, and has 1806 subscribers.

You will learn about Understand the concept of Marketing Mix Modeling Understand the data needed to start an MMM project Identify the different steps in the CRISP-DM method for MMM Complete a basic MMM project using Excel This course is ideal for individuals who are Data Analysts or Business Analysts or Data Scientists It is particularly useful for Data Analysts or Business Analysts or Data Scientists.

Enroll now: Marketing Mix Modeling for Beginners

Summary

Title: Marketing Mix Modeling for Beginners

Price: Free

Average Rating: 4.5

Number of Lectures: 28

Number of Quizzes: 3

Number of Published Lectures: 28

Number of Published Quizzes: 3

Number of Curriculum Items: 31

Number of Published Curriculum Objects: 31

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

  • Understand the concept of Marketing Mix Modeling
  • Understand the data needed to start an MMM project
  • Identify the different steps in the CRISP-DM method for MMM
  • Complete a basic MMM project using Excel

Who Should Attend

  • Data Analysts
  • Business Analysts
  • Data Scientists

Target Audiences

  • Data Analysts
  • Business Analysts
  • Data Scientists

How well are you spending your marketing budget?

It’s really hard to answer that question these days, especially with the demise of 3rd party cookies.

Luckily, there’s a privacy-preserving, time-tested measurement technique that solves this: Marketing Mix Modeling!

Marketing Mix Modeling (MMM) allows you to accurately measure your marketing spending and optimally allocate it to the best channels, helping you generate more sales with less spend.

This course is designed for beginners who want to discover MMM. You will learn:

– What Marketing Mix Modeling is

– What data you need for an MMM project

– The step-by-step process to follow for MMM projects

– Simple statistics you can use to reveal insights from your data

– How to measure your marketing investment with MMM

– Complete an MMM project (Data Included!)

We distill 20 years of experience in Marketing Mix Modeling into a practical course that will serve as your introduction to the world of MMM. We offer a balanced mix of theory and practice, allowing you to immediately implement what you learn without sacrificing depth.

MASS Analytics offers a comprehensive MMM software suite supported by a wide range of managed services solutions to help you identify sales drivers, measure MROI and optimize Marketing budgets.

Course Curriculum

Chapter 1: Welcome!

Lecture 1: Welcome Note

Lecture 2: Welcome to the beginner course

Chapter 2: What is Marketing Mix Modeling?

Lecture 1: What is MMM?

Lecture 2: MMM Building Blocks

Lecture 3: Measure

Lecture 4: Forecast

Lecture 5: Optimize

Lecture 6: Marketing Strategy & MMM

Lecture 7: The Importance of Business Understanding

Chapter 3: Data Required for Marketing Mix Modeling

Lecture 1: Data Request

Lecture 2: Data Sources

Lecture 3: Data Categories

Lecture 4: Data Categories: KPI

Lecture 5: Data Categories: Marketing Activities

Lecture 6: Data Categories: Media

Lecture 7: Data Categories: External Factors

Chapter 4: The MMM Workflow

Lecture 1: Introduction

Lecture 2: Data Analytics' Workflow

Lecture 3: MMM Workflow

Lecture 4: How CRISP-DM maps out to MMM

Chapter 5: Beginner MMM Excel-based Project

Lecture 1: Project Instructions

Lecture 2: Project Data

Lecture 3: Solution Part 1: Data Exploration

Lecture 4: Solution Part 2: Regression with Raw Data

Lecture 5: Solution Part 3: Data Transformation

Lecture 6: Solution Part 4: Regression with Transformed Data

Lecture 7: Solution Part 5: Scenario Prediction

Lecture 8: What's next?

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 5 votes
  • 3 stars: 24 votes
  • 4 stars: 55 votes
  • 5 stars: 106 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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