Marketing Planning and Place Decisions

Marketing Planning and Place Decisions, available at Free, has an average rating of 4.65, with 5 lectures, based on 44 reviews, and has 2421 subscribers.

You will learn about Market Segmentation, Targeting and Positioning Market and Environmental Analysis Marketing Plans Marketing Research Place Decisions Promotion Decisions This course is ideal for individuals who are Advanced Undergraduate Marketing and Masters students in Business Schools It is particularly useful for Advanced Undergraduate Marketing and Masters students in Business Schools.

Enroll now: Marketing Planning and Place Decisions

Summary

Title: Marketing Planning and Place Decisions

Price: Free

Average Rating: 4.65

Number of Lectures: 5

Number of Published Lectures: 5

Number of Curriculum Items: 5

Number of Published Curriculum Objects: 5

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Market Segmentation, Targeting and Positioning
Market and Environmental Analysis
Marketing Plans
Marketing Research
Place Decisions
Promotion Decisions

Who Should Attend

Advanced Undergraduate Marketing and Masters students in Business Schools

Target Audiences

Advanced Undergraduate Marketing and Masters students in Business Schools

This short course throws some light on some of the foundational issues in Marketing. Marketing success is usually predicated on the successful management of the 7ps of the Service Marketing Mix, Product, Price, Promotion, Place, Physical Evidence, Processes and People. This course focusses on core marketing issues like Market Segmentation Targeting and Positioning, Marketing Strategies and Plans, as well as Place/Distribution Management in Marketing.

Targeted at advanced undergraduate or MBA students, this course will also be a useful marketing lesson for non-marketing managers.

Course Curriculum

Chapter 1: Marketing and Promotion Management

Lecture 1: Market Segmentation, Targeting And Positioning

Lecture 2: Market And Environmental Analysis

Lecture 3: Conducting Marketing Research And Forecasting Demand

Lecture 4: Developing Marketing Strategies And Plans

Lecture 5: Place Decisions

Instructors

Prof Robert Ebo Hinson
Marketing Professor

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 6 votes
4 stars: 13 votes
5 stars: 23 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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