Marketing Strategies of Consumer Brands (FMCG/CPG)
Marketing Strategies of Consumer Brands (FMCG/CPG), available at $89.99, has an average rating of 4.51, with 14 lectures, based on 1342 reviews, and has 2576 subscribers.
You will learn about Understand the 4 common, Practical Marketing Strategies applied by FMCG/CPG brands Appreciate how execution varies across the 4 marketing strategies Map out competitor strategies using Execution variables Execution frameworks that work in the FMCG / CPG industry This course is ideal for individuals who are Students and Young Professionals looking to pursue a career in FMCG marketing or Aspiring Brand Managers or Management and Strategy Consultants that advise the FMCG / CPG industry or Business Owners and Managers who sell any kind of consumer product or Finance, manufacturing, supply chain and human resource professionals who want to understand how and why marketing strategies are created and executed or Anyone who wants to understand the Practical side of Marketing Strategies in a consumer business It is particularly useful for Students and Young Professionals looking to pursue a career in FMCG marketing or Aspiring Brand Managers or Management and Strategy Consultants that advise the FMCG / CPG industry or Business Owners and Managers who sell any kind of consumer product or Finance, manufacturing, supply chain and human resource professionals who want to understand how and why marketing strategies are created and executed or Anyone who wants to understand the Practical side of Marketing Strategies in a consumer business.
Enroll now: Marketing Strategies of Consumer Brands (FMCG/CPG)
Summary
Title: Marketing Strategies of Consumer Brands (FMCG/CPG)
Price: $89.99
Average Rating: 4.51
Number of Lectures: 14
Number of Published Lectures: 14
Number of Curriculum Items: 14
Number of Published Curriculum Objects: 14
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand the 4 common, Practical Marketing Strategies applied by FMCG/CPG brands
- Appreciate how execution varies across the 4 marketing strategies
- Map out competitor strategies using Execution variables
- Execution frameworks that work in the FMCG / CPG industry
Who Should Attend
- Students and Young Professionals looking to pursue a career in FMCG marketing
- Aspiring Brand Managers
- Management and Strategy Consultants that advise the FMCG / CPG industry
- Business Owners and Managers who sell any kind of consumer product
- Finance, manufacturing, supply chain and human resource professionals who want to understand how and why marketing strategies are created and executed
- Anyone who wants to understand the Practical side of Marketing Strategies in a consumer business
Target Audiences
- Students and Young Professionals looking to pursue a career in FMCG marketing
- Aspiring Brand Managers
- Management and Strategy Consultants that advise the FMCG / CPG industry
- Business Owners and Managers who sell any kind of consumer product
- Finance, manufacturing, supply chain and human resource professionals who want to understand how and why marketing strategies are created and executed
- Anyone who wants to understand the Practical side of Marketing Strategies in a consumer business
This coursewill equip you with a good understanding of the 4 most common strategies followed by large consumer brands (FMCG/CPG) and how they differ in execution. If you are looking for detailed academic theory then this course is definitely not for you.
In this course we will cover the following
1. What is a Marketing Strategy? A very brief but simple definition
2. The 4 practical marketing strategies used by most consumer brands
3. What are the 13 different Execution variables which differentiate these 4 strategies
4. How do the execution variables change for each of the four strategies (Because it is all nice and well to state the strategy, but what do you do or how do you behave differently)
Please view the “Course Overview and Structure”and “What is a Marketing Strategy?” and other free course videos before purchasing this course so you are clearon what you are about to pay for.
If you are not comfortable with the English language and basic Mathematics, then this course may not be for you.
You can download the Marketing Strategy Grid in Excel and use it as a guide when evaluating competition or framing the execution variables of your strategy..
In about 35 minutes of video you will gain from our 20+ years of senior marketing and category management experience with some of the biggest consumer brands in the world across both developed and emerging markets.
Whether you work for a large consumer product business or are a small business competing against the global brands or you are a start up in the food and consumer product space or you are a management and strategy consultant advising consumer brands, this course will add to your understanding and capability on the practical aspects of executing marketing strategies in FMCG/CPG.
Course Curriculum
Chapter 1: Course Overview
Lecture 1: Overview, Course Structure and Recommended Student Profile
Chapter 2: What is a Marketing Strategy?
Lecture 1: What is a Marketing Strategy and how Brand role influences it?
Chapter 3: The 4 Practical Marketing Strategies used by Global brands
Lecture 1: The 4 Practical Marketing Strategies and defining Strategy 1 – P
Lecture 2: Strategy 2 – MT
Lecture 3: Strategy 3 – VS
Lecture 4: Strategy 4 – N
Chapter 4: The 12+1 Execution Variables (EVs)
Lecture 1: 12+1 EVs and Product P Variables
Lecture 2: Price P Execution Variables
Lecture 3: Why Retailer Margin is in Price P?
Lecture 4: Promotion, Place and Profit P Execution Variables
Chapter 5: Differences in the 12+1 Execution Variables for the 4 Strategies
Lecture 1: Product P differences in Execution Variables for 4 Strategies
Lecture 2: Price P differences in Execution Variables for 4 Strategies
Lecture 3: Promotion P differences in Execution Variables for 4 Strategies
Lecture 4: Place & Profit P Execution Variables for 4 Strategies
Instructors
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FMCG Academy
Practical Knowledge @Speed
Rating Distribution
- 1 stars: 4 votes
- 2 stars: 17 votes
- 3 stars: 139 votes
- 4 stars: 542 votes
- 5 stars: 640 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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