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MBA Course: Marketing and Business Strategy

Marketing

Rating4.6
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MBA Course: Marketing and Business Strategy, available at $84.99, has an average rating of 4.59, with 95 lectures, 1 quizzes, based on 2947 reviews, and has 157146 subscribers.

You will learn about Segmenting targeting positioning in Marketing Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension. Various marketing channels used by companies How to do sales and marketing of your product Business strategy used by startups. Amazon 3 key service business strategy to dominate the retail market. Unit economics matrix like Customer acquisition cot and customer life time value. Pricing strategy like Price Penetration, Price Bundling, and Price Skimming Problem with Aggregators, Platform business and Network effect Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc How product recommendation engine of Netflix and amazon works Horizontal and vertical strategy used by Samsung Strategy used by market leader, market follower and Challenger best certification courses for mba marketing Marketing Mix i.e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing. Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis What are branding and the advantages of branding? Blue ocean and red ocean strategy Zero cost marketing strategy Product life cycle What is a business strategy  Why do we need it Business Expansion strategy Business value proposition This course is ideal for individuals who are Business graduate from college. or Budding Entrepreneur and startup founders or Engineer curious to learn some MBA concepts or Product Managers or Founders and CEO or Financial analyst It is particularly useful for Business graduate from college. or Budding Entrepreneur and startup founders or Engineer curious to learn some MBA concepts or Product Managers or Founders and CEO or Financial analyst.

Enroll now: MBA Course: Marketing and Business Strategy

Summary

Title: MBA Course: Marketing and Business Strategy

Price: $84.99

Average Rating: 4.59

Number of Lectures: 95

Number of Quizzes: 1

Number of Published Lectures: 95

Number of Published Quizzes: 1

Number of Curriculum Items: 102

Number of Published Curriculum Objects: 102

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

  • Segmenting targeting positioning in Marketing
  • Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
  • Various marketing channels used by companies
  • How to do sales and marketing of your product
  • Business strategy used by startups.
  • Amazon 3 key service business strategy to dominate the retail market.
  • Unit economics matrix like Customer acquisition cot and customer life time value.
  • Pricing strategy like Price Penetration, Price Bundling, and Price Skimming
  • Problem with Aggregators, Platform business and Network effect
  • Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc
  • How product recommendation engine of Netflix and amazon works
  • Horizontal and vertical strategy used by Samsung
  • Strategy used by market leader, market follower and Challenger
  • best certification courses for mba marketing
  • Marketing Mix i.e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.
  • Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis
  • What are branding and the advantages of branding?
  • Blue ocean and red ocean strategy
  • Zero cost marketing strategy
  • Product life cycle
  • What is a business strategy  Why do we need it
  • Business Expansion strategy
  • Business value proposition

Who Should Attend

  • Business graduate from college.
  • Budding Entrepreneur and startup founders
  • Engineer curious to learn some MBA concepts
  • Product Managers
  • Founders and CEO
  • Financial analyst

Target Audiences

  • Business graduate from college.
  • Budding Entrepreneur and startup founders
  • Engineer curious to learn some MBA concepts
  • Product Managers
  • Founders and CEO
  • Financial analyst

MBA Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world

This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Business Strategy, and will cover all the important topics of  Marketing in the MBA. The last section of the module will further help you in understanding various strategies used by companies

Section 1 Introduction to Marketing

  • What is marketing?

  • STP (Segmentation targeting and positioning)

  • Marketing Mix for product i. e 4P’s (Product, Price, Place, Promotions)

  • Marketing Mix for service i. e 7P’s (Product, Price, Place, Promotions, process, physical evidence, and people )

  • Marketing Management

  • SWOT analysis

  • Intro to STP (Segmentation, Targeting, and Positioning)

  • STP Analysis

  • Segmentation in STP Analysis

  • Targeting in STP Analysis

  • Positioning in STP analysis

  • What is a Value Proposition?

  • What is SWOT Analysis?

  • SWOT Analysis of Amazon

  • What is Holistic Marketing

Section 2 Marketing and Business Strategy

  • What is a Business Strategy?

  • Samsung’s Corporate, functional and business-level strategy

  • Components of business strategy

  • Vision Statement of a company

  • The mission statement of a company

  • What are Goals and objectives?

  • Amazon’s Mission, vision and goal

  • What is Value Chain Analysis?

  • Value Chain Analysis of Tesla?

  • What is the product life cycle?

  • What is BCG Matrix?

  • Apple’s BCG matrix

  • Limitation of BCG matrix

Section 3 Business Model and Pricing Strategy

  • What is the business model?

  • Business Model Innovation

  • Business Model Vs Business plan

  • Business Model Canvas

  • Business Model Canvas Example

  • Uber – Business model canvas

  • Business model canvas assignment

  • Types of Startup

  • Freemium business model

  • Pros and Cons of the business model

  • What is the subscription business model ?

  • Pros and Cons of the Subscription business model

  • Croselling Subscription business model

  • Subscription business model assignment

  • What is the platform business model

  • Marketplace business model

  • How to build a marketplace business model

Course Curriculum

Chapter 1: Introduction to Marketing

Lecture 1: What is Marketing ?

Lecture 2: 4P's of Marketing in Marketing Mix

Lecture 3: 7P's of Marketing in Marketing Mix

Lecture 4: Marketing Management

Lecture 5: Intro to STP (Segmentation, Targeting, and Positioning)

Lecture 6: STP Analysis

Lecture 7: Segmentation in STP Analysis

Lecture 8: Targeting in STP Analysis

Lecture 9: Positioning in STP analysis

Lecture 10: What is value Proposition?

Lecture 11: What is SWOT Analysis?

Lecture 12: SWOT Analysis for Amazon

Lecture 13: What is Holistic Marketing

Chapter 2: Marketing and Business Strategy

Lecture 1: What is a Strategy?

Lecture 2: Strategy vs Tactis

Lecture 3: What is a Business Strategy?

Lecture 4: Strategy Pyramid and Strategy Map

Lecture 5: Assignment – Strategy Roadmap

Lecture 6: Samsung's Corporate, functional and business-level strategy

Lecture 7: Components of business strategy

Chapter 3: Internal assessment

Lecture 1: Vision Statement of a company

Lecture 2: The mission statement of a company

Lecture 3: What are Goals and objectives?

Lecture 4: Amazon's Mission, vision and goal

Lecture 5: Resource based theory

Lecture 6: Types of Intellectual property

Lecture 7: Patent, Trade secret and Copyright

Lecture 8: What is VRIO analysis

Lecture 9: Google VRIO's analysis

Lecture 10: What is Value Chain Analysis?

Lecture 11: Value Chain Analysis of Tesla?

Lecture 12: What is the product life cycle?

Lecture 13: What is BCG Matrix?

Lecture 14: Apple's BCG matrix

Lecture 15: Assignment – BCG matrix

Lecture 16: Limitation of BCG matrix

Chapter 4: External assessment

Lecture 1: Corporate level business Strategy

Lecture 2: What is Ansoff Matrix?

Lecture 3: Tesla's Ansoff matrix

Lecture 4: Porter's five force model

Lecture 5: Porter Generic Strategy

Lecture 6: Cost Leadership

Lecture 7: Differentiation

Lecture 8: Cost Focus strategy

Lecture 9: Differentiation focus

Lecture 10: Types of Strategy

Lecture 11: What is defensive strategy

Lecture 12: Attack or offensive strategy

Lecture 13: Frontal Attack

Lecture 14: Flank Attack

Lecture 15: encirclement attack

Lecture 16: Bypass Attack

Chapter 5: Business Model and Pricing Strategy

Lecture 1: What is the business model?

Lecture 2: Business Model Innovation

Lecture 3: Business Model Vs Business plan

Lecture 4: Business Model Canvas

Lecture 5: Business Model Canvas Example

Lecture 6: Uber – Business model canvas

Lecture 7: Business model canvas assignment

Lecture 8: Types of Startup

Lecture 9: Freemium business model

Lecture 10: Pros and Cons of the business model

Lecture 11: What is the subscription business model ?

Lecture 12: Pros and Cons of the Subscription business model

Lecture 13: Croselling Suscription business model

Lecture 14: Subscription business model assignment

Lecture 15: What is the platform business model

Lecture 16: Marketplace business model

Lecture 17: How to build a marketplace business model

Chapter 6: Internation marketing and business strategy

Lecture 1: Chapter Outline

Lecture 2: Benefits of entering the foreign market

Lecture 3: Types of international strategy

Lecture 4: International Strategy

Lecture 5: Multidomestic strategy

Lecture 6: Global Strategy

Lecture 7: Transnational Strategy

Lecture 8: " Think local, Act global " – Mcdonald's Case Study

Lecture 9: Various Mode of Entry

Lecture 10: Export

Lecture 11: Licensing

Lecture 12: Franchising

Lecture 13: Strategic Alliance

Lecture 14: Joint Venture

Lecture 15: Acquisition

Lecture 16: Wholly-owned Subsidiary

Lecture 17: International strategy outcomes

Lecture 18: Risk and Managerial Problems

Instructors

Rating Distribution

  • 1 stars: 37 votes
  • 2 stars: 75 votes
  • 3 stars: 370 votes
  • 4 stars: 1021 votes
  • 5 stars: 1444 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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