Product Marketing for SaaS Businesses and Digital Products

Product Marketing for SaaS Businesses and Digital Products, available at $54.99, has an average rating of 4.05, with 87 lectures, based on 84 reviews, and has 625 subscribers.

You will learn about Learn the various moving parts of SaaS Marketing Find out how Product Marketing works with SaaS Marketing Learn Competitor Comparison, STP and Persona Building for SaaS Products Understand Digital Marketing, Content Marketing, Onboarding, Retention in the context of SaaS Products Learn the opportunities to apply analytics in different areas of SaaS Marketing Understand SaaS Metrics – simplified to fit the context of Marketing Gain the expertise via a series of animated short case studies custom prepared for this course This course is ideal for individuals who are Beginners of SaaS Marketing or Marketers who want to move to SaaS Marketing or Owners of new SaaS products who are planning to launch their product or SaaS enthusiasts It is particularly useful for Beginners of SaaS Marketing or Marketers who want to move to SaaS Marketing or Owners of new SaaS products who are planning to launch their product or SaaS enthusiasts.

Enroll now: Product Marketing for SaaS Businesses and Digital Products

Summary

Title: Product Marketing for SaaS Businesses and Digital Products

Price: $54.99

Average Rating: 4.05

Number of Lectures: 87

Number of Published Lectures: 87

Number of Curriculum Items: 91

Number of Published Curriculum Objects: 91

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Learn the various moving parts of SaaS Marketing
Find out how Product Marketing works with SaaS Marketing
Learn Competitor Comparison, STP and Persona Building for SaaS Products
Understand Digital Marketing, Content Marketing, Onboarding, Retention in the context of SaaS Products
Learn the opportunities to apply analytics in different areas of SaaS Marketing
Understand SaaS Metrics – simplified to fit the context of Marketing
Gain the expertise via a series of animated short case studies custom prepared for this course

Who Should Attend

Beginners of SaaS Marketing
Marketers who want to move to SaaS Marketing
Owners of new SaaS products who are planning to launch their product
SaaS enthusiasts

Target Audiences

Beginners of SaaS Marketing
Marketers who want to move to SaaS Marketing
Owners of new SaaS products who are planning to launch their product
SaaS enthusiasts

Take a look at these various components of SaaS marketing:

That is a lot of stuff you need to learn to get hold of the SaaS marketing landscape,

Product marketing
digital/growth marketing
content marketing
Marketing Operations and Automation
Demand Generation
SaaS Marketing Analytics
and more

So, how do you suggest we should go about learning it? Well, I have an idea.

Let us do it for a SaaS company and learn along with the business. Meet LandItRight a SaaS business that sells a Landing page builder product. They have to start their product sales and marketing, and we have the liberty to listen to their meetings and then learn from them.

While the business doesn’t exist in the real world, the situations discussed in the course are authentic. We study SaaS marketing situations; we do competitor analysis, learn pricing and positioning of SaaS products, promotions, analytics, metrics, and more.

I am Rudranil, and I have about a decade of experience in SaaS marketing, during which I have marketed more than 20 SaaS products. I am offering this course that comes with hours of content and material, an enormous discount, subtitles, lifelong access, and a 30 days refund offer. It means that you have zero risk in subscribing to the course.

I hope you do give it a try. Thank you.

Course Curriculum

Chapter 1: Warm Up

Lecture 1: Course Structure

Lecture 2: Pace of the Lectures

Lecture 3: Marketing In-General

Lecture 4: SaaS Marketing vs Traditional Software Marketing

Lecture 5: The LandItRight Software (That I made Up!)

Lecture 6: Scene: Meet the LandItRight Team

Chapter 2: SaaS Product Goals and Objective

Lecture 1: Scene: Setting Business Objectives at LandItRight

Lecture 2: Understand Business Goals for SaaS Products

Lecture 3: Possible Options to Finalize Business Goals

Lecture 4: Examples on How to Set Business Goals

Lecture 5: Product-led SaaS Marketing

Chapter 3: Competitor Analysis

Lecture 1: Scene: Competitor Analysis Discussion at LandItRight

Lecture 2: Step-by-Step Analysis of Competitors

Lecture 3: Real-world Analysis of Competitors

Lecture 4: Assignment on Competitor Analysis

Chapter 4: Segmentation, Targeting, and Positioning

Lecture 1: Scene: STP Challenges at LandItRight – I

Lecture 2: Scene: STP Challenges at LandItRight – II

Lecture 3: Concepts on Segmentation

Lecture 4: Concepts on Targeting

Lecture 5: Real-world Examples on Segmenting and Targeting

Lecture 6: Concepts on Positioning

Lecture 7: Real-world Examples on Positioning

Chapter 5: Building Audience Persona

Lecture 1: Audience Persona Introduction

Lecture 2: Scene: Persona Debate at LandItRight – I

Lecture 3: Scene: Persona Debate at LandItRight – II

Lecture 4: Persona Analysis Techniques

Lecture 5: Audience Persona – Template and Examples

Lecture 6: Scene: Persona Building – Enterprise Audience

Lecture 7: Enterprise B2B Persona Analysis

Lecture 8: Example of a Popular Persona Builder Tool

Chapter 6: Pricing a SaaS Product

Lecture 1: Scene: LandItRight Pricing Strategy

Lecture 2: Pricing Analysis Deepdive

Lecture 3: Pricing Strategies – I

Lecture 4: Pricing Strategies – II

Chapter 7: Demand Generation and Digital Marketing

Lecture 1: SaaS Marketing Landscape Overview

Lecture 2: SaaS Marketing Landscape Details

Lecture 3: Introduction to SaaS Marketing Channels

Lecture 4: Google Ads and SaaS Channel Framework

Lecture 5: Google Search and SaaS Channel Framework

Lecture 6: LinkedIn and SaaS Channel Framework

Lecture 7: Facebook and SaaS Channel Framework

Lecture 8: Email Marketing and SaaS Channel Framework

Lecture 9: Scene: LandItRight Marketing Budget

Lecture 10: A General Overview on Marketing Budget

Lecture 11: Budget Calculation Example – Google Ads

Chapter 8: Content Marketing for SaaS Businesses

Lecture 1: A Framework for Content Marketing for SaaS Products

Lecture 2: Short Content Types

Lecture 3: Videos and Long format blogs

Lecture 4: Case Studies for SaaS Products

Lecture 5: Webinar Marketing for SaaS Products – I

Lecture 6: Webinar Marketing for SaaS Products – II

Lecture 7: Using Whitepapers for SaaS Products

Lecture 8: Knowledge Universities

Lecture 9: Content Marketing Funnel

Chapter 9: SaaS Marketing Analytics

Lecture 1: Scene: Channel Analytics at LandItRight

Lecture 2: Introduction to SaaS Marketing Analytics

Lecture 3: Analytics Concepts: Google Ads

Lecture 4: Analytics Concepts: Email Marketing

Lecture 5: Scene: Product Analytics Discussion at LandItRight

Lecture 6: Analytics Concepts: Product Analytics

Lecture 7: Analytics Concepts: Subscription Analytics

Chapter 10: Marketing and Sales Collaboration in SaaS Products

Lecture 1: Scene: Sales Review of LandItRight

Lecture 2: Sales Enablement Overview – I

Lecture 3: Sales Enablement Overview – II

Lecture 4: Marketing to Sales Handover of Leads

Lecture 5: Sales Enablement Documentation

Chapter 11: SaaS Onboarding

Lecture 1: Assignment Lecture

Lecture 2: Scene: Onboarding at LandItRight

Lecture 3: Onboarding Discussion at LandItRight

Lecture 4: Onboarding Ideas – I

Lecture 5: Onboarding Ideas – II

Lecture 6: B2B Demo-Styled Onboarding

Chapter 12: Retention Planning in SaaS

Lecture 1: Scene: Retention at LandItRight

Lecture 2: Introduction to Retention

Lecture 3: Introduction to Retention – Continued

Lecture 4: A Study on Retention – I

Lecture 5: A Study on Retention – II

Chapter 13: Relevant SaaS Metrics for Marketing

Lecture 1: LTV to CAC – The only Metric Mantra for Marketing

Lecture 2: Revenue, ACV and ARR Simplified

Lecture 3: Total Customers, Churn and Retention Rate

Lecture 4: CAC, ARPU, and GMPU

Lecture 5: Finally! Calculating the LTV to CAC

Chapter 14: Way Forward for a SaaS Marketer

Instructors

Rudranil Chakrabortty
Online Marketing Professional and Instructor

Rating Distribution

1 stars: 1 votes
2 stars: 3 votes
3 stars: 9 votes
4 stars: 29 votes
5 stars: 42 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

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