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Product Marketing Fundamentals : Go-to-Market (GTM) Strategy

Marketing

Product Marketing Fundamentals : Go-to-Market (GTM) Strategy, available at $44.99, has an average rating of 3.95, with 29 lectures, 7 quizzes, based on 31 reviews, and has 109 subscribers.

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You will learn about Product Marketing vs Product Management Crafting Buyer Personas for Compelling Value Propositions Learn how to build and launch high-impact product marketing launches for your company Product Marketing Fundamentals Create high-converting content that aligns messaging with customer needs and values Go-To-Market Strategy Planning and Budgeting, Conceptualizing Marketing Ideas Sales Cycle Enablement Product Marketing Metrics and tools Internal stakeholder Marketing & Management PMM Lifecycle Management Lead and Demand Generation Techniques Media Segregation and Routes to Reach Markets Budget Fundamentals for Effective Marketing Plans Stakeholder Management: Identifying, Prioritizing, and Checklist This course is ideal for individuals who are You are considering a career as a Product Marketing Manager or You already work as a Product Marketing Manager in a SaaS, B2B, or B2C company and are interested in upskilling to improve results or Product Managers or You already have many years of experience in the role and are looking for new inspiration and strategies or You are interested in learning how to collaborate with a Product Marketing Manager colleague of yours within your organization or Team Leads or Data professionals or Entrepreneurs It is particularly useful for You are considering a career as a Product Marketing Manager or You already work as a Product Marketing Manager in a SaaS, B2B, or B2C company and are interested in upskilling to improve results or Product Managers or You already have many years of experience in the role and are looking for new inspiration and strategies or You are interested in learning how to collaborate with a Product Marketing Manager colleague of yours within your organization or Team Leads or Data professionals or Entrepreneurs.

Enroll now: Product Marketing Fundamentals : Go-to-Market (GTM) Strategy

Summary

Title: Product Marketing Fundamentals : Go-to-Market (GTM) Strategy

Price: $44.99

Average Rating: 3.95

Number of Lectures: 29

Number of Quizzes: 7

Number of Published Lectures: 29

Number of Published Quizzes: 7

Number of Curriculum Items: 36

Number of Published Curriculum Objects: 36

Original Price: $29.99

Quality Status: approved

Status: Live

What You Will Learn

  • Product Marketing vs Product Management
  • Crafting Buyer Personas for Compelling Value Propositions
  • Learn how to build and launch high-impact product marketing launches for your company
  • Product Marketing Fundamentals
  • Create high-converting content that aligns messaging with customer needs and values
  • Go-To-Market Strategy
  • Planning and Budgeting, Conceptualizing Marketing Ideas
  • Sales Cycle Enablement
  • Product Marketing Metrics and tools
  • Internal stakeholder Marketing & Management
  • PMM Lifecycle Management
  • Lead and Demand Generation Techniques
  • Media Segregation and Routes to Reach Markets
  • Budget Fundamentals for Effective Marketing Plans
  • Stakeholder Management: Identifying, Prioritizing, and Checklist

Who Should Attend

  • You are considering a career as a Product Marketing Manager
  • You already work as a Product Marketing Manager in a SaaS, B2B, or B2C company and are interested in upskilling to improve results
  • Product Managers
  • You already have many years of experience in the role and are looking for new inspiration and strategies
  • You are interested in learning how to collaborate with a Product Marketing Manager colleague of yours within your organization
  • Team Leads
  • Data professionals
  • Entrepreneurs

Target Audiences

  • You are considering a career as a Product Marketing Manager
  • You already work as a Product Marketing Manager in a SaaS, B2B, or B2C company and are interested in upskilling to improve results
  • Product Managers
  • You already have many years of experience in the role and are looking for new inspiration and strategies
  • You are interested in learning how to collaborate with a Product Marketing Manager colleague of yours within your organization
  • Team Leads
  • Data professionals
  • Entrepreneurs

Product Marketing Fundamentals | Unleashing Go-To-Market (GTM) Strategy

Whether you’re new to the industry or a seasoned Product Marketer , B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers.

Product marketing is the process of bringing a product to market, promoting it, and selling it to a customer. Product marketing involves understanding the product’s target audience and using strategic positioning and messaging to boost revenue and demand for the product.

Product marketing is focused on driving demand for and adoption of a product among existing customers. It’s focused on the steps people take to purchase your product so product marketers can build campaigns to support this work.

Product marketing is about understanding a specific product’s audience on a deep level and developing that product’s positioning and messaging to appeal to that audience. It covers the launch and execution side of a product in addition to the marketing strategy for the product — which is why the work of a product marketer lies at the center of a business’s marketing, sales, and product teams.

Product marketing is a critical part of any business’s marketing strategy. Without it, your product won’t achieve its maximum potential among your target audience. Let’s look at what product marketing does so you get a better idea of that I mean by this.

  • Understand your customers better.

  • Target your buyer personas effectively.

  • Learn about your competitors (products and marketing tactics).

  • Ensure the marketing, product, and sales teams are all on the same page.

  • Position the product appropriately in the market.

  • Boost revenue and improve sales.

There are also questions you, as a product marketer, will have to ask yourself and reflect on in regards to your product. Asking yourself these questions will help you ensure your product is a success among customers.

  • Is this product suitable for today’s market?

  • Is this product appropriate for our customers today?

  • How is this product unique from similar products of our competitor’s?

  • Is there a way to further differentiate this product from those of our competitor’s?

  • Are there any products we’ve sold in the past that we wouldn’t market or sell ever again now that we look back? Is so, why not?

As you can see, product marketing requires you to look at your products from a strategic perspective to ensure they’re successful among customers in your current market.

What will you Learn?

  • Product Marketing Fundamentals

  • Go-To-Market Strategy

  • Planning and Budgeting, Conceptualizing Marketing Ideas

  • Sales Cycle Enablement

  • Product Marketing Metrics and tools

  • Internal stakeholder Marketing & Management

  • PMM Lifecycle Management

Top skills you will learn

  • Buyer Persona

  • GTM Strategy and Positioning

  • Lead Generation

  • Demand Generation

Product Marketing Manager Salary

The median salary for a product marketing manager in the United States is $110,000. However, salaries can vary depending on the company, industry, and level of experience. Product marketing managers with more knowledge and specialized skills can earn significantly more than the median salary.

Ideal For

Product Managers, Business Managers, Team Leads, Data professionals, Entrepreneurs.

Course Curriculum

Chapter 1: Course Overview

Lecture 1: Course Overview

Chapter 2: Chapter 1 – Product Marketing Fundamentals

Lecture 1: Introduction

Lecture 2: Product Marketing vs Product Management

Lecture 3: Understanding the Market and competition – Customer Segmentation

Lecture 4: Understanding Buyer Persona & Compelling Value

Chapter 3: Chapter 2 – Go-To- Market Strategy

Lecture 1: Introduction

Lecture 2: Positioning

Lecture 3: GTM Strategy and Positioning as an Iterative process

Chapter 4: Chapter 3 & Chapter 4 – Planning and Budgeting, Conceptualizing Marketing Ideas

Lecture 1: Understanding the context

Lecture 2: Media Segregation Matrix

Lecture 3: Routes to Market

Lecture 4: Budget Fundamentals

Chapter 5: Chapter 5 – Sales Cycle Enablement

Lecture 1: Introduction

Lecture 2: What is Sales Enablement?

Lecture 3: Why is Sales Enablement Important?

Lecture 4: How is Sale Enablement Practiced?

Lecture 5: Who Owns Sales Enablement?

Chapter 6: Chapter 6 – Product Marketing Metrics and tools

Lecture 1: Introduction

Lecture 2: Metric for every stage of the funnel

Lecture 3: Lead Generation

Lecture 4: Demand Generation

Chapter 7: Chapter 7 – Internal stakeholder Marketing & Management

Lecture 1: Introduction

Lecture 2: Who are your internal stakeholders?

Lecture 3: Steps within Stakeholder Management

Lecture 4: Prioritising stakeholders

Lecture 5: Stakeholder management checklist example

Chapter 8: Chapter 8 – PMM Lifecycle Management

Lecture 1: Introduction

Lecture 2: Customer adoption lifecycle

Lecture 3: Example – Snickers

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 1 votes
  • 3 stars: 12 votes
  • 4 stars: 8 votes
  • 5 stars: 9 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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