Remarketing Essentials for Beginners: Google Ads & Meta Ads
Remarketing Essentials for Beginners: Google Ads & Meta Ads, available at $44.99, with 39 lectures, and has 43 subscribers.
You will learn about Understand the fundamentals of remarketing and its importance in digital marketing strategies. Set up and optimize Google Ads accounts for effective remarketing campaigns. Implement Google Analytics 4 (GA4) and enhanced conversions for accurate tracking and insights. Install and configure Google Site Kit for WordPress to integrate essential Google tools and gain insights directly from your website dashboard. Configure and utilize Meta Business Suite and Meta Business Manager for streamlined social media management. Set up Meta Pixel and Conversion API for precise audience tracking and retargeting. Navigate Meta Ads Manager to structure and analyze campaign performance effectively. Develop and execute Meta Lead Generation campaigns using custom audiences for retargeting. Create and optimize Facebook and Instagram shops, and launch dynamic retargeting campaigns with Meta Catalog Sales+. Learn the best practices for Campaign Budget Advantage+ and maximizing ad spend efficiency. This course is ideal for individuals who are This course is designed to cater to a wide range of learners, ensuring that everyone from complete beginners to seasoned professionals can benefit. Below are the intended target groups who will find this course highly valuable: or New to Digital Marketing: Individuals with no prior experience in digital marketing or remarketing who want to gain foundational knowledge. or Curiosity Learners: Those curious about how digital marketing works and want to explore it as a potential career path or hobby. or Marketing Students: University and college students studying marketing, business, or related fields looking to supplement their academic learning with practical skills. or High School Students: Young learners interested in exploring digital marketing as a future career option. or Marketing Professionals: Current marketers who want to expand their skill set to include remarketing strategies and advanced digital advertising techniques. or Small Business Owners: Entrepreneurs and small business owners who want to understand how to leverage remarketing to boost their business visibility and sales. or Freelancers: Independent marketers and consultants looking to offer remarketing services to their clients. or Startup Founders: Individuals starting their own businesses who need to understand effective marketing strategies to promote their products or services. or E-Commerce Store Owners: Online store owners aiming to increase their sales through effective remarketing campaigns. or Professionals Seeking a New Career: Individuals from other industries looking to switch to a career in digital marketing. or Job Seekers: Unemployed individuals looking to gain new skills that are highly in demand in the job market. or Continuous Learners: Individuals who have a passion for learning new skills and staying updated with the latest trends in digital marketing and technology. or Retirees: Retired individuals looking to learn something new and possibly start a new venture or freelance career. or Tech Savvy Individuals: Those who have an interest in technology and want to understand how digital advertising works in conjunction with various tech platforms. or Developers and IT Professionals: Tech professionals looking to expand their knowledge into the marketing domain. or Bloggers and Influencers: Individuals who create content online and want to learn how to effectively remarket their content to grow their audience. or Video Content Creators: YouTubers and other video content creators looking to increase their viewership and engagement through targeted ads. or Digital Marketing Agencies: Owners and employees of digital marketing agencies looking to enhance their service offerings with advanced remarketing strategies. or Sales Teams: Sales professionals who want to understand how remarketing can be used to generate leads and nurture prospects through the sales funnel. or Hobbyists: Individuals who enjoy learning new things for personal growth and satisfaction, exploring the realm of digital marketing out of interest. or By catering to such a diverse range of learners, this course ensures that everyone, regardless of their background or experience level, can find value and practical knowledge to apply in their personal or professional lives. It is particularly useful for This course is designed to cater to a wide range of learners, ensuring that everyone from complete beginners to seasoned professionals can benefit. Below are the intended target groups who will find this course highly valuable: or New to Digital Marketing: Individuals with no prior experience in digital marketing or remarketing who want to gain foundational knowledge. or Curiosity Learners: Those curious about how digital marketing works and want to explore it as a potential career path or hobby. or Marketing Students: University and college students studying marketing, business, or related fields looking to supplement their academic learning with practical skills. or High School Students: Young learners interested in exploring digital marketing as a future career option. or Marketing Professionals: Current marketers who want to expand their skill set to include remarketing strategies and advanced digital advertising techniques. or Small Business Owners: Entrepreneurs and small business owners who want to understand how to leverage remarketing to boost their business visibility and sales. or Freelancers: Independent marketers and consultants looking to offer remarketing services to their clients. or Startup Founders: Individuals starting their own businesses who need to understand effective marketing strategies to promote their products or services. or E-Commerce Store Owners: Online store owners aiming to increase their sales through effective remarketing campaigns. or Professionals Seeking a New Career: Individuals from other industries looking to switch to a career in digital marketing. or Job Seekers: Unemployed individuals looking to gain new skills that are highly in demand in the job market. or Continuous Learners: Individuals who have a passion for learning new skills and staying updated with the latest trends in digital marketing and technology. or Retirees: Retired individuals looking to learn something new and possibly start a new venture or freelance career. or Tech Savvy Individuals: Those who have an interest in technology and want to understand how digital advertising works in conjunction with various tech platforms. or Developers and IT Professionals: Tech professionals looking to expand their knowledge into the marketing domain. or Bloggers and Influencers: Individuals who create content online and want to learn how to effectively remarket their content to grow their audience. or Video Content Creators: YouTubers and other video content creators looking to increase their viewership and engagement through targeted ads. or Digital Marketing Agencies: Owners and employees of digital marketing agencies looking to enhance their service offerings with advanced remarketing strategies. or Sales Teams: Sales professionals who want to understand how remarketing can be used to generate leads and nurture prospects through the sales funnel. or Hobbyists: Individuals who enjoy learning new things for personal growth and satisfaction, exploring the realm of digital marketing out of interest. or By catering to such a diverse range of learners, this course ensures that everyone, regardless of their background or experience level, can find value and practical knowledge to apply in their personal or professional lives.
Enroll now: Remarketing Essentials for Beginners: Google Ads & Meta Ads
Summary
Title: Remarketing Essentials for Beginners: Google Ads & Meta Ads
Price: $44.99
Number of Lectures: 39
Number of Published Lectures: 39
Number of Curriculum Items: 39
Number of Published Curriculum Objects: 39
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand the fundamentals of remarketing and its importance in digital marketing strategies.
- Set up and optimize Google Ads accounts for effective remarketing campaigns.
- Implement Google Analytics 4 (GA4) and enhanced conversions for accurate tracking and insights.
- Install and configure Google Site Kit for WordPress to integrate essential Google tools and gain insights directly from your website dashboard.
- Configure and utilize Meta Business Suite and Meta Business Manager for streamlined social media management.
- Set up Meta Pixel and Conversion API for precise audience tracking and retargeting.
- Navigate Meta Ads Manager to structure and analyze campaign performance effectively.
- Develop and execute Meta Lead Generation campaigns using custom audiences for retargeting.
- Create and optimize Facebook and Instagram shops, and launch dynamic retargeting campaigns with Meta Catalog Sales+.
- Learn the best practices for Campaign Budget Advantage+ and maximizing ad spend efficiency.
Who Should Attend
- This course is designed to cater to a wide range of learners, ensuring that everyone from complete beginners to seasoned professionals can benefit. Below are the intended target groups who will find this course highly valuable:
- New to Digital Marketing: Individuals with no prior experience in digital marketing or remarketing who want to gain foundational knowledge.
- Curiosity Learners: Those curious about how digital marketing works and want to explore it as a potential career path or hobby.
- Marketing Students: University and college students studying marketing, business, or related fields looking to supplement their academic learning with practical skills.
- High School Students: Young learners interested in exploring digital marketing as a future career option.
- Marketing Professionals: Current marketers who want to expand their skill set to include remarketing strategies and advanced digital advertising techniques.
- Small Business Owners: Entrepreneurs and small business owners who want to understand how to leverage remarketing to boost their business visibility and sales.
- Freelancers: Independent marketers and consultants looking to offer remarketing services to their clients.
- Startup Founders: Individuals starting their own businesses who need to understand effective marketing strategies to promote their products or services.
- E-Commerce Store Owners: Online store owners aiming to increase their sales through effective remarketing campaigns.
- Professionals Seeking a New Career: Individuals from other industries looking to switch to a career in digital marketing.
- Job Seekers: Unemployed individuals looking to gain new skills that are highly in demand in the job market.
- Continuous Learners: Individuals who have a passion for learning new skills and staying updated with the latest trends in digital marketing and technology.
- Retirees: Retired individuals looking to learn something new and possibly start a new venture or freelance career.
- Tech Savvy Individuals: Those who have an interest in technology and want to understand how digital advertising works in conjunction with various tech platforms.
- Developers and IT Professionals: Tech professionals looking to expand their knowledge into the marketing domain.
- Bloggers and Influencers: Individuals who create content online and want to learn how to effectively remarket their content to grow their audience.
- Video Content Creators: YouTubers and other video content creators looking to increase their viewership and engagement through targeted ads.
- Digital Marketing Agencies: Owners and employees of digital marketing agencies looking to enhance their service offerings with advanced remarketing strategies.
- Sales Teams: Sales professionals who want to understand how remarketing can be used to generate leads and nurture prospects through the sales funnel.
- Hobbyists: Individuals who enjoy learning new things for personal growth and satisfaction, exploring the realm of digital marketing out of interest.
- By catering to such a diverse range of learners, this course ensures that everyone, regardless of their background or experience level, can find value and practical knowledge to apply in their personal or professional lives.
Target Audiences
- This course is designed to cater to a wide range of learners, ensuring that everyone from complete beginners to seasoned professionals can benefit. Below are the intended target groups who will find this course highly valuable:
- New to Digital Marketing: Individuals with no prior experience in digital marketing or remarketing who want to gain foundational knowledge.
- Curiosity Learners: Those curious about how digital marketing works and want to explore it as a potential career path or hobby.
- Marketing Students: University and college students studying marketing, business, or related fields looking to supplement their academic learning with practical skills.
- High School Students: Young learners interested in exploring digital marketing as a future career option.
- Marketing Professionals: Current marketers who want to expand their skill set to include remarketing strategies and advanced digital advertising techniques.
- Small Business Owners: Entrepreneurs and small business owners who want to understand how to leverage remarketing to boost their business visibility and sales.
- Freelancers: Independent marketers and consultants looking to offer remarketing services to their clients.
- Startup Founders: Individuals starting their own businesses who need to understand effective marketing strategies to promote their products or services.
- E-Commerce Store Owners: Online store owners aiming to increase their sales through effective remarketing campaigns.
- Professionals Seeking a New Career: Individuals from other industries looking to switch to a career in digital marketing.
- Job Seekers: Unemployed individuals looking to gain new skills that are highly in demand in the job market.
- Continuous Learners: Individuals who have a passion for learning new skills and staying updated with the latest trends in digital marketing and technology.
- Retirees: Retired individuals looking to learn something new and possibly start a new venture or freelance career.
- Tech Savvy Individuals: Those who have an interest in technology and want to understand how digital advertising works in conjunction with various tech platforms.
- Developers and IT Professionals: Tech professionals looking to expand their knowledge into the marketing domain.
- Bloggers and Influencers: Individuals who create content online and want to learn how to effectively remarket their content to grow their audience.
- Video Content Creators: YouTubers and other video content creators looking to increase their viewership and engagement through targeted ads.
- Digital Marketing Agencies: Owners and employees of digital marketing agencies looking to enhance their service offerings with advanced remarketing strategies.
- Sales Teams: Sales professionals who want to understand how remarketing can be used to generate leads and nurture prospects through the sales funnel.
- Hobbyists: Individuals who enjoy learning new things for personal growth and satisfaction, exploring the realm of digital marketing out of interest.
- By catering to such a diverse range of learners, this course ensures that everyone, regardless of their background or experience level, can find value and practical knowledge to apply in their personal or professional lives.
Welcome to Complete Guide to Remarketing for Beginners: Your Gateway to Digital Mastery
Are you ready to transform your digital marketing strategy and unlock unparalleled growth for your business?
Dive into the world of Remarketing Essentials, where we blend inspiration, education, and practical sales strategies to help you master the art of remarketing.
Why Remarketing?
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Reconnect and Convert: Did you know that 97% – 99% of visitors leave without making a purchase on their first visit? Remarketing allows you to reconnect with these potential customers, gently reminding them of what they left behind and encouraging them to complete their purchase.
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Boost Conversion Rates: Remarketing can lead to a 70% increase in conversion rates. By targeting users who have already shown interest, you’re more likely to turn visitors into loyal customers.
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Cost-Effective Advertising: Google reports that remarketing campaigns can reduce cost per impression and improve ROI by 50-60%. It’s an efficient way to maximize your advertising budget.
Course Benefits
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Hands-On Learning: This course isn’t just about theory. You’ll engage with screen recordings, personal introductions, and face-to-face explanations that make the concepts easy to grasp and apply.
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Comprehensive Curriculum: From setting up Google Ads and GA4 to mastering Meta Business Suite and creating dynamic retargeting campaigns, we cover everything you need to know.
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Glossary for Beginners: Our student brochure includes an easy-to-read glossary of important terms, ensuring you’re never lost in jargon.
What You Will Learn
Section 1: Introduction to Remarketing
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Introduction to the Remarketing Essentials Course
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Overview of the Udemy Mobile App, Interface, Resource Centre, and Facebook Group
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Comprehensive Guide to Remarketing for Beginners
Section 2: Google Remarketing, Enhanced Conversions, GA4 & Ads Account Essentials Setups
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Setting up Google Ads Account, Connecting GA4, and Activating Enhanced Conversions
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Creating and Finalizing Retargeting Display Campaigns on Google & YouTube
Section 3: Meta for Business
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Introduction and Setup of Facebook Business Page
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Managing Social Media with Meta Business Suite
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Complete Guide to Meta Business Manager
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Detailed Setup and Testing of Meta Pixel & Conversion API
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Understanding Meta Ads Manager & Campaign Structure
Section 4: Meta Remarketing, Custom Audiences, Lead Generation & Campaign Budget Advantage
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Setting Up Lead Generation Objectives for Instant Forms
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Targeting and Creating Custom Audience for Retargeting
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Using Meta AI Broad Targeting and Campaign Budget Advantage+
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Organizing and Working with Leads in Leads Center
Section 5: Facebook & Instagram Shop, Meta Catalog Sales (Dynamic Retargeting)
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Setting Up Facebook & Instagram Shop with Automated Feeds
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Creating Dynamic Retargeting Campaigns with Catalog Advantage+
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Troubleshooting and Advanced Tips for Catalog Sales+
Join Us Today
Embark on this transformative journey and become a remarketing expert. With over 1,000,000 students and recognition as an Internet Efficiency Awarded Digital Marketing Expert, Ing. Tomáš Morávek will guide you every step of the way.
Enroll Now and Unlock Your Potential
Are you ready to turn visitors into loyal customers, boost your conversion rates, and maximize your advertising budget? Enroll in Remarketing Essentials today and start your journey to digital marketing success.
With anticipation and excitement,
Ing. Tomáš Morávek & TEAM
Course Curriculum
Chapter 1: Remarketing Essentials for Beginners
Lecture 1: Sincerely Welcome to the Course
Lecture 2: Please, Read & Download the Complete Curriculum
Lecture 3: Introduction: Udemy Mobile App, Udemy Interface, Resource Centre, Facebook Group
Lecture 4: Introduction into Remargeting for Beginners & Please, Download PDF + MP3
Chapter 2: Google Remarketing, Enhanced Conversions, GA4 & Ads Account Essentials Setups
Lecture 1: How to Setup Google Ads Account, Connect GA4 & Activate Enhanced Conversions
Lecture 2: How to Create Retargeting (Remarketing) Display Campaign on Google & YouTube
Lecture 3: How to Finalize Retargeting (Remarketing) Display Ad on Google & YouTube
Chapter 3: Meta 4 Business (Page, Business Manager & Suite, Pixel, Conversion API, Events)
Lecture 1: Sincerely Welcome to the Meta Advertising Mastery
Lecture 2: Facebook Ads & Instagram Ads Essentials
Lecture 3: Facebook Business Page – Introduction – Face2Face Explanations
Lecture 4: Facebook Business Page – Screen Recording – Guide for Beginners
Lecture 5: Meta Business Suite – Social Media Management – Guide for Beginners
Lecture 6: Meta Business Suite x Business Manager x Meta Business Services
Lecture 7: Introduction into Meta Business Manager – Face2Face Inspiration
Lecture 8: Meta Business Manager – Complete Guide – Screen Recording
Lecture 9: Meta Pixel & Conversion API – Face2Face Introduction & Short Explanations
Lecture 10: Meta Pixel & Conversion API – Complete Setup Guide – Screen Recording
Lecture 11: Meta Pixel & Conversion API – Testing the Events
Lecture 12: Meta Pixel & Conversion API – Advanced Settings
Lecture 13: Meta Pixel & Conversion API – Events Explanations – Guide for Beginners
Lecture 14: Meta Ads Manager & Campaign Structure – Screen Recording Guide for Beginners
Chapter 4: Meta Remargeting, Custom Audiences, Lead Generation & Campaign Budget Advantage+
Lecture 1: Meta Lead Generation – Face2Face Explanations
Lecture 2: Meta Lead Generation – Setup Lead Generation Objective for Instant Forms
Lecture 3: Meta Lead Generation – Targeting & Creating Custom + Lookalike Audiences
Lecture 4: Meta Lead Generation – Creating the Ad and Lead Form and Variantions
Lecture 5: Meta Audiences – Face2Face Explanations
Lecture 6: Meta Targeting – Face2Face Explanations
Lecture 7: Meta Broad Targeting – Face2Face Explanations
Lecture 8: Meta Ads Placements & CBA+ – Face2Face Explanations
Lecture 9: Advantage Campaign Budget – Complete Face2Face Explanations – Concept Overview
Lecture 10: Creating more Ad Sets to Use the Power of Advantage Campaign Budget
Lecture 11: Leads Center – How to Efficiently Organize, Download & Work with Leads
Lecture 12: How to Evaluate, Refresh & Optimize Lead Generation Campaigns
Lecture 13: How Ads Appear in Meta Advertising Platform
Chapter 5: Facebook & Instagram Shop, Meta Catalog Sales (Dynamic Retargeting)
Lecture 1: Meta Catalog Sales – Introduction – Face2Face
Lecture 2: Meta Catalog Sales – Setup Facebook & Instagram Shop + WordPress Automated Feeds
Lecture 3: Catalog Sales – Facebook & Instagram Shop Walk-Through + Troubleshooting Advices
Lecture 4: Catalog Sales – Creating the Dynamic Retargeting Campaign with Catalog Advantage
Lecture 5: Congratulations
Instructors
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Ing. Tomas Moravek
Digital Marketing Instructor | Quality Beyond Expectations -
Learn Digital Advertising
ChatGPT, Gemini AI, Copywriting, Google Ads, Meta Ads, SEO
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