SEO Audit Course – A Masterclass
SEO Audit Course – A Masterclass, available at $19.99, has an average rating of 4.7, with 84 lectures, based on 19 reviews, and has 1144 subscribers.
You will learn about In less than one week you will have a solid understanding of what an SEO audit is and how to efficiently provide one. You will learn to use the MOZ's Technical SEO (and Beyond) Site Audit Checklist/template that contains the most important elements one needs to perform a audit. You will also better understand how some tools such as Moz, Screaming Frog or Google Search Console operates. You will stand out at your work place. This course is ideal for individuals who are Junior and intermediary SEO campaign managers who want to expand their SEO knowledge. or For agencies who want to train their personnel to give more insights and perform better audits to increase the organic growth for their current clines. or Agency owners who want their employees to have a better understanding of the services they offer and bring value to the table. or For agencies who want to expand the offers they are providing – let's say you offer website creation and many asked you about offering them SEO; or Sales individuals, to better understand and assist the client's expectations in conjunction with their needs, budget, and the team that can deliver. or For independent consultants and freelancers who offer SEO services and want to enhance their knowledge and bring more value to their prospects. or Digital marketing professionals – SEM – paid advertising, sales – to enhance their knowledge and to provide more value and upsell to their current clients. or Last but not least, for you, who are enrolled in this course: congratulations – you watching this means you're serious about your craft. It is particularly useful for Junior and intermediary SEO campaign managers who want to expand their SEO knowledge. or For agencies who want to train their personnel to give more insights and perform better audits to increase the organic growth for their current clines. or Agency owners who want their employees to have a better understanding of the services they offer and bring value to the table. or For agencies who want to expand the offers they are providing – let's say you offer website creation and many asked you about offering them SEO; or Sales individuals, to better understand and assist the client's expectations in conjunction with their needs, budget, and the team that can deliver. or For independent consultants and freelancers who offer SEO services and want to enhance their knowledge and bring more value to their prospects. or Digital marketing professionals – SEM – paid advertising, sales – to enhance their knowledge and to provide more value and upsell to their current clients. or Last but not least, for you, who are enrolled in this course: congratulations – you watching this means you're serious about your craft.
Enroll now: SEO Audit Course – A Masterclass
Summary
Title: SEO Audit Course – A Masterclass
Price: $19.99
Average Rating: 4.7
Number of Lectures: 84
Number of Published Lectures: 84
Number of Curriculum Items: 84
Number of Published Curriculum Objects: 84
Original Price: $27.99
Quality Status: approved
Status: Live
What You Will Learn
- In less than one week you will have a solid understanding of what an SEO audit is and how to efficiently provide one.
- You will learn to use the MOZ's Technical SEO (and Beyond) Site Audit Checklist/template that contains the most important elements one needs to perform a audit.
- You will also better understand how some tools such as Moz, Screaming Frog or Google Search Console operates.
- You will stand out at your work place.
Who Should Attend
- Junior and intermediary SEO campaign managers who want to expand their SEO knowledge.
- For agencies who want to train their personnel to give more insights and perform better audits to increase the organic growth for their current clines.
- Agency owners who want their employees to have a better understanding of the services they offer and bring value to the table.
- For agencies who want to expand the offers they are providing – let's say you offer website creation and many asked you about offering them SEO;
- Sales individuals, to better understand and assist the client's expectations in conjunction with their needs, budget, and the team that can deliver.
- For independent consultants and freelancers who offer SEO services and want to enhance their knowledge and bring more value to their prospects.
- Digital marketing professionals – SEM – paid advertising, sales – to enhance their knowledge and to provide more value and upsell to their current clients.
- Last but not least, for you, who are enrolled in this course: congratulations – you watching this means you're serious about your craft.
Target Audiences
- Junior and intermediary SEO campaign managers who want to expand their SEO knowledge.
- For agencies who want to train their personnel to give more insights and perform better audits to increase the organic growth for their current clines.
- Agency owners who want their employees to have a better understanding of the services they offer and bring value to the table.
- For agencies who want to expand the offers they are providing – let's say you offer website creation and many asked you about offering them SEO;
- Sales individuals, to better understand and assist the client's expectations in conjunction with their needs, budget, and the team that can deliver.
- For independent consultants and freelancers who offer SEO services and want to enhance their knowledge and bring more value to their prospects.
- Digital marketing professionals – SEM – paid advertising, sales – to enhance their knowledge and to provide more value and upsell to their current clients.
- Last but not least, for you, who are enrolled in this course: congratulations – you watching this means you're serious about your craft.
This complete course from A to Z is designed to help you perform better SEO audits for your clients or in-house projects. The course will cover all aspects of SEO auditing and will use the MOZ template and scale as a framework.
The course will start with an introduction to SEO and the importance of auditing. You will learn about the different types of SEO audits, including technical, on-page, and off-page audits.
Next, the course will delve into the technical aspects of SEO, including site architecture, crawlability, and indexability. You will learn how to use tools like Google Search Console to analyze your website’s technical SEO performance.
The course will then move on to on-page SEO, where you will learn about the importance of keyword research, meta tags, and content optimization. You will also learn about the MOZ template and scale, and how to use it to perform an on-page SEO audit.
In the next section, the course will cover off-page SEO, including link building and reputation management. You will learn about the different types of links and how to analyze the quality of backlinks using tools like MOZ.
Finally, the course will conclude with an overview of the reporting and recommendations process. You will learn how to present your findings to your clients or in-house team, and how to make actionable recommendations for improving the website’s SEO performance.
Throughout the course, you will have access to a variety of resources and tools, including the MOZ template and scale, which will enable you to perform thorough and accurate SEO audits. Whether you are working at an agency or in-house, this course will provide you with the knowledge and skills you need to improve your website’s SEO performance and drive more traffic and revenue.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: What is an SEO Audit and How does this course help?
Lecture 3: Who is this SEO audit course for?
Lecture 4: Who is this course not for?
Lecture 5: What does this course cover?
Lecture 6: What students will learn in your course?
Lecture 7: Why use the MOZ template?
Lecture 8: What tools will we be using?
Lecture 9: Course Disclaimer
Lecture 10: Leaving a Review
Chapter 2: Basics
Lecture 1: To do in advance of the audit for the website audited
Lecture 2: Analytics Installed
Lecture 3: Search engine properties set up
Lecture 4: Recommended – Run a site crawl
Chapter 3: Crawling & Indexing
Lecture 1: URL is indexed
Lecture 2: Important content indexed
Lecture 3: Returns a 200 status code
Lecture 4: Indexable by robots meta tag and X-robots-tag
Lecture 5: URL not blocked by robots.txt file
Lecture 6: URL listed in XML sitemap file
Lecture 7: Sitemap file location defined in robots.txt
Lecture 8: Sitemap file submitted to search engines
Lecture 9: URL is discoverable via internal links navigation
Lecture 10: Content is available at a single, canonicalized URL
Lecture 11: Google-selected canonical matches user-selected canonical
Lecture 12: No canonical/indexation mixed signal errors
Lecture 13: Friendly URL structure
Lecture 14: Content can be rendered with basic JavaScript
Lecture 15: Important CSS, JS, and images not blocked by robots.txt
Chapter 4: Meta & Structured Data
Lecture 1: Page contains a title element
Lecture 2: Title contains important keywords visible in first 60 characters
Lecture 3: Title tag is unique
Lecture 4: Page contains a unique meta description
Lecture 5: Favicon defined
Lecture 6: OG and social meta data
Lecture 7: Structured data markup
Lecture 8: Uses max-image-preview:large setting
Chapter 5: Content
Lecture 1: Content isn't substantially duplicate
Lecture 2: Content organized with hierarchical HTML tags
Lecture 3: Content is keyword-targeted
Lecture 4: Content doesn't violate Google's Quality Guidelines
Lecture 5: Avoids intrusive interstitials
Lecture 6: Avoids heavy ads above the fold
Lecture 7: Content isn't loaded in an iFrame
Lecture 8: Content isn't loaded in Flash
Lecture 9: Lazy loaded content is visible in the viewport
Lecture 10: Supports paginated loading for infinite scroll
Lecture 11: Current publication and updated dates
Lecture 12: Clear who the author and/or publisher Is
Lecture 13: Content doesn't trigger Google Safe Search filters
Chapter 6: Links & Navigation
Lecture 1: Links are crawlable
Lecture 2: Page doesn't link to broken pages (404)
Lecture 3: Links use descriptive anchor text
Lecture 4: Links are qualified when appropriate nofollow, ugc, sponsored
Lecture 5: Faceted navigation doesn't lead to duplicate content
Lecture 6: Paginated pages are clearly linked
Lecture 7: Page does not contain an excessive amount of links
Lecture 8: Page does not link to redirected chains
Chapter 7: Images
Lecture 1: Images contain descriptive alt attributes
Lecture 2: Image heights and widths are defined
Lecture 3: Use descriptive titles, captions, filenames, and text for images
Lecture 4: Images don't contain important text
Lecture 5: Images are listed in image sitemaps
Chapter 8: Video
Lecture 1: Video is available on a public, indexable page
Lecture 2: Video is wrapped within an appropriate HTML tag
Lecture 3: Video is included in video sitemap
Lecture 4: Video schema markup
Chapter 9: Mobile
Lecture 1: Passes Google Mobile-Friendly Test
Lecture 2: Preference responsive web design
Lecture 3: Mobile content and links match desktop site
Lecture 4: Special considerations for separate URLs
Chapter 10: Speed
Lecture 1: Content fully loads within a reasonable time
Lecture 2: URL passes Google's Core Web Vitals assessment
Lecture 3: Address common speed traps
Chapter 11: Security
Lecture 1: Site uses proper HTTPS
Lecture 2: Site supports HSTS
Lecture 3: No hacked content, malware, or other security issues
Chapter 12: International & Multilingual Sites
Lecture 1: Signal location targeting
Lecture 2: Valid hreflang annotation
Lecture 3: Page language is obvious
Lecture 4: Avoid automatic redirection
Chapter 13: Backlinks (Off-Page)
Lecture 1: URL has relevant backlinks
Lecture 2: Backlinks don't violate Google Guidelines
Lecture 3: Disavow file doesn't block important links
Instructors
-
Emanuel Petrescu
SEO Consultant from Toronto, Canada
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 1 votes
- 3 stars: 0 votes
- 4 stars: 1 votes
- 5 stars: 17 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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