Social Media Monitoring

Social Media Monitoring, available at $34.99, has an average rating of 4, with 42 lectures, based on 832 reviews, and has 24877 subscribers.

You will learn about Key concepts and techniques of keyword phrase filtering How to research and validate the right keyword phrases to monitor Google Related Searches, Google More Like This and Google Insights for Search How to find online influencers and build lists How to curate content from your social media monitoring dashboard Benefits and drawbacks of monitoring with Google Alerts How to share your social media monitoring dashboard with your colleagues or clients The Future of Social Media Monitoring Shortcomings of Rich Text Analytics And much, much more Facebook monitoring strategies Twitter monitoring strategies Linkedin monitoring strategies This course is ideal for individuals who are Marketers or Sale Professionals or Customer Service Representatives or Product Development Specialists or Researchers or Public Relations Professionals or Human Resources or Recruiters It is particularly useful for Marketers or Sale Professionals or Customer Service Representatives or Product Development Specialists or Researchers or Public Relations Professionals or Human Resources or Recruiters.

Enroll now: Social Media Monitoring

Summary

Title: Social Media Monitoring

Price: $34.99

Average Rating: 4

Number of Lectures: 42

Number of Published Lectures: 31

Number of Curriculum Items: 42

Number of Published Curriculum Objects: 31

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Key concepts and techniques of keyword phrase filtering
How to research and validate the right keyword phrases to monitor
Google Related Searches, Google More Like This and Google Insights for Search
How to find online influencers and build lists
How to curate content from your social media monitoring dashboard
Benefits and drawbacks of monitoring with Google Alerts
How to share your social media monitoring dashboard with your colleagues or clients
The Future of Social Media Monitoring
Shortcomings of Rich Text Analytics
And much, much more
Facebook monitoring strategies
Twitter monitoring strategies
Linkedin monitoring strategies

Who Should Attend

Marketers
Sale Professionals
Customer Service Representatives
Product Development Specialists
Researchers
Public Relations Professionals
Human Resources
Recruiters

Target Audiences

Marketers
Sale Professionals
Customer Service Representatives
Product Development Specialists
Researchers
Public Relations Professionals
Human Resources
Recruiters

Social media monitoring online conversations is the first step to an effective social media management. Learn to listen online in our NEW social media training course at social media monitoring.

You can't build a smart social media strategy if you don't know where your customers are. Learn how to use social monitoring tools to find the hot pockets of conversation and meet you customers on their own turf. Master the art and science of social media monitoring and strike where the iron is hot!

Learn social media monitoring for Facebook, Twitter, Linkedin, YouTube, Craigslist, Blogs, Forums and News using free social media monitoring tools and services.

Learn to use social media tools to conduct content curation and find online influencers. You'll even see a live demonstration of Radian6 and hear how the instructor used this premium service to calculate the ROI of Obama's Cairo speech.

Get this online social media monitoring course today and start engaging your customers and advocates in high-relevance, buyer-oriented conversations.

Course Curriculum

Chapter 1: Intro

Lecture 1: Overview

Lecture 2: About This Instructor

Chapter 2: Key Concepts & Techniques

Lecture 1: Keyword Filtering

Lecture 2: Boolean Filtering

Lecture 3: Research Conversations

Lecture 4: Google Related Search & Trends

Lecture 5: Keyword Modifiers

Lecture 6: Keyword Selection

Lecture 7: Monitoring with RSS

Chapter 3: Hands-On Training

Lecture 1: Social Media Monitoring Platforms

Lecture 2: Feedly: Launch an Account and Monitor News

Lecture 3: Feedly: Monitor Blogs, Podcasts and Topics

Lecture 4: Feedly: Tweaking the Look and Feel

Lecture 5: Feedly: Sharing to Social Networks

Lecture 6: Feedly: Follow Buttons

Lecture 7: Recorded Future: Intro to Predictive Analytics

Lecture 8: Recorded Future: Analyzing Regional Risks

Lecture 9: Recorded Future: Accessing Shared Visualizations

Lecture 10: Recorded Future: Annotating and Sharing Report

Lecture 11: Traackr: Engineering Tipping Points

Lecture 12: Traackr: Finding, Following and Engaging Influencers

Lecture 13: Traackr: Custom Influencer Lists

Lecture 14: Traackr: Analysis and Reporting

Chapter 4: Supplemental Resources

Lecture 1: Social Media Monitoring Insights

Lecture 2: Monitoring Conversations With Rob Key

Lecture 3: Online Reputation Management On Twitter with Sarah Evans

Lecture 4: How To Find Influencers Online

Lecture 5: Social Marketing Research

Lecture 6: Social Media Crisis Simulation

Lecture 7: Globalization and Social Media in the Developing World

Lecture 8: Bonus for Students Only

Instructors

Eric Schwartzman
Digital Marketing Consultant

Rating Distribution

1 stars: 30 votes
2 stars: 40 votes
3 stars: 191 votes
4 stars: 260 votes
5 stars: 311 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu