Storytelling For Small Business Marketing

Storytelling For Small Business Marketing, available at $59.99, has an average rating of 4.45, with 20 lectures, 4 quizzes, based on 77 reviews, and has 525 subscribers.

You will learn about Use stories as a marketing tool to get more clients, not as a source of light entertainment Understand why some stories help build your business (and some actually sabotage your success) Tell a story that's perfect for your purpose and your occasion (rather than try to fit an all-purpose story to everything you do) Mine your own background and experience for stories to support your marketing (no more saying, "I have no story!") Avoid the most common mistakes in storytelling that make you look like an amateur Know exactly how much of your own life you can share (and when TMI begins) This course is ideal for individuals who are Entrepreneurs and owners of small businesses or Anyone involved in marketing a small business or Emphasis is on service rather than manufacturing, software development or retail or Coaches and consultants or Ecommerce sellers or Independent professionals who want to stand out in a crowded market It is particularly useful for Entrepreneurs and owners of small businesses or Anyone involved in marketing a small business or Emphasis is on service rather than manufacturing, software development or retail or Coaches and consultants or Ecommerce sellers or Independent professionals who want to stand out in a crowded market.

Enroll now: Storytelling For Small Business Marketing

Summary

Title: Storytelling For Small Business Marketing

Price: $59.99

Average Rating: 4.45

Number of Lectures: 20

Number of Quizzes: 4

Number of Published Lectures: 20

Number of Published Quizzes: 4

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: $49.99

Quality Status: approved

Status: Live

What You Will Learn

Use stories as a marketing tool to get more clients, not as a source of light entertainment
Understand why some stories help build your business (and some actually sabotage your success)
Tell a story that's perfect for your purpose and your occasion (rather than try to fit an all-purpose story to everything you do)
Mine your own background and experience for stories to support your marketing (no more saying, "I have no story!")
Avoid the most common mistakes in storytelling that make you look like an amateur
Know exactly how much of your own life you can share (and when TMI begins)

Who Should Attend

Entrepreneurs and owners of small businesses
Anyone involved in marketing a small business
Emphasis is on service rather than manufacturing, software development or retail
Coaches and consultants
Ecommerce sellers
Independent professionals who want to stand out in a crowded market

Target Audiences

Entrepreneurs and owners of small businesses
Anyone involved in marketing a small business
Emphasis is on service rather than manufacturing, software development or retail
Coaches and consultants
Ecommerce sellers
Independent professionals who want to stand out in a crowded market

You probably know this already: Behind every successful small business is a good story.

Or, as Richard Branson famously said, “Entrepreneurs must tell stories to survive.” �

But how do you decide what story to tell? How do you tell that story for maximum impact? And what if you don’t even have a story — at least, not one you want to share?�

This course focuses directly on how to use stories strategically for marketing. You’ll learn to view storytelling as a marketing tool, not a source of entertainment. You’ll discover why your most effective business story isn’t a fairy tale, a campfire story and most definitely not a bedtime story.�

Forget what you’ve learned about being vulnerable, baring your soul and presenting your hero’s journey story. You’ll learn why being vulnerable can make you seem less likeable, when a personal story becomes Too Much Information and what to do when you haven’t taken a hero’s journey. �

You’ll find new places to use stories so you get a jump on the competition (and incidentally make your marketing more productive and a whole lot more fun). You’ll get tips to become a storytelling ninja so you wow your audience when you share stories live and virtually, via the Internet. �

The course is 100% guaranteed.You get 9 video modules with links to valuable resources you might not find elsewhere. So … why wait? You’ve got stories to share and your audience wants to hear them.

9 video lectures and 2 hours of content!
Discover how to get more impact from your marketing by telling stories
Learn how to avoid the most common storytelling mistakes most businesses make
Understand why Cinderella makes a great movie but a lousy marketing story

… and much, much more!�

Course Curriculum

Chapter 1: Storytelling For Small Business Marketing

Lecture 1: Overview: The Story Of This Storytelling Course

Lecture 2: Cinderella: Case Study Of A Popular Story

Lecture 3: Turning Cinderella Into A Marketing Story

Lecture 4: The Business Story That Wasn't

Lecture 5: The Unlikely Hero Of A Marketing Story

Lecture 6: The Story You Tell Yourself

Chapter 2: 4 Types of Stories You Can Use In Your Marketing

Lecture 1: The Business Owner's Journey: How To Make It Work For You

Lecture 2: Why You Don't Have To Be Vulnerable (And Maybe You Shouldn't)f

Lecture 3: The Origin Story: What Makes You Care So Much

Lecture 4: Promote Yourself Professionally With Your Origin Story

Lecture 5: Success Story: How They Make You Look Great

Lecture 6: Concept Story: No More Confused Clients And Customers

Chapter 3: How To Tell Your Story

Lecture 1: Marketing Storytelling Mindset

Lecture 2: Become A Storytelling Ninja

Chapter 4: How To Use Storytelling To Become A Better Business Owner

Lecture 1: The "Bad Story"

Lecture 2: The "So-So" Story

Lecture 3: A Good Marketing Story

Lecture 4: Getting Started

Lecture 5: Best Places To Use Your Marketing Stories

Lecture 6: Remember To Rate This Course

Instructors

Cathy Goodwin
Author, Consultant and Speaker

Rating Distribution

1 stars: 0 votes
2 stars: 5 votes
3 stars: 10 votes
4 stars: 25 votes
5 stars: 37 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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