SUPERCHARGE YOUR MARKETING WITH BEHAVIOURAL ECONOMICS
SUPERCHARGE YOUR MARKETING WITH BEHAVIOURAL ECONOMICS, available at $19.99, has an average rating of 3.7, with 11 lectures, 1 quizzes, based on 17 reviews, and has 77 subscribers.
You will learn about How to apply behavioural science in marketing This course is ideal for individuals who are Marketing professionals or Advertising professionals It is particularly useful for Marketing professionals or Advertising professionals.
Enroll now: SUPERCHARGE YOUR MARKETING WITH BEHAVIOURAL ECONOMICS
Summary
Title: SUPERCHARGE YOUR MARKETING WITH BEHAVIOURAL ECONOMICS
Price: $19.99
Average Rating: 3.7
Number of Lectures: 11
Number of Quizzes: 1
Number of Published Lectures: 11
Number of Published Quizzes: 1
Number of Curriculum Items: 16
Number of Published Curriculum Objects: 16
Original Price: £24.99
Quality Status: approved
Status: Live
What You Will Learn
- How to apply behavioural science in marketing
Who Should Attend
- Marketing professionals
- Advertising professionals
Target Audiences
- Marketing professionals
- Advertising professionals
This course will give you an introduction to behavioural economics within the context of marketing. You will learn about 8 key cognitive biases that influence why we buy what we buy and see examples of how businesses like Nike, Toyota, Booking . com and Casper are using these to grow their businesses. We are hugely excited about the opportunities to use behavioural science in marketing and hopefully after taking this course you will be too.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: Biases as shortcuts
Chapter 2: The shortcuts
Lecture 1: Status Quo bias
Lecture 2: Present bias
Lecture 3: Scarcity
Lecture 4: Authority bias
Lecture 5: Reciprocity
Lecture 6: Salience
Lecture 7: Anchor
Lecture 8: Herd
Chapter 3: Summary
Lecture 1: Summary & close
Instructors
-
Behaviours Agency
Creativity informed by behavioural science
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 1 votes
- 3 stars: 3 votes
- 4 stars: 9 votes
- 5 stars: 4 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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