The Strategic Branding MBA

The Strategic Branding MBA, available at $44.99, with 8 lectures, 3 quizzes.

You will learn about The Key Pillars of Brand Strategy: Architecture, Positioning and Design From Brand Equity to Brand Salience: how to build memorable brands Brand Finance: what's the deal with brand valuation? Key methodologies and differences Consumer and Customer Insights: developing unique positioning EXTRA: Open Innovation and how it impacts your marketing and business models This course is ideal for individuals who are Junior Brand Managers or Marketing Managers or Product Managers or Marketing Students or Agency-side Account Managers or Strategic Planners or Social Media Managers It is particularly useful for Junior Brand Managers or Marketing Managers or Product Managers or Marketing Students or Agency-side Account Managers or Strategic Planners or Social Media Managers.

Enroll now: The Strategic Branding MBA

Summary

Title: The Strategic Branding MBA

Price: $44.99

Number of Lectures: 8

Number of Quizzes: 3

Number of Published Lectures: 8

Number of Published Quizzes: 3

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: €109.99

Quality Status: approved

Status: Live

What You Will Learn

The Key Pillars of Brand Strategy: Architecture, Positioning and Design
From Brand Equity to Brand Salience: how to build memorable brands
Brand Finance: what's the deal with brand valuation? Key methodologies and differences
Consumer and Customer Insights: developing unique positioning
EXTRA: Open Innovation and how it impacts your marketing and business models

Who Should Attend

Junior Brand Managers
Marketing Managers
Product Managers
Marketing Students
Agency-side Account Managers
Strategic Planners
Social Media Managers

Target Audiences

Junior Brand Managers
Marketing Managers
Product Managers
Marketing Students
Agency-side Account Managers
Strategic Planners
Social Media Managers

Unlock the full potential of your marketing efforts with our comprehensive online course, designed to transform your approach to brand strategy from the ground up. Whether you’re a seasoned professional looking to refine your skills or a newcomer eager to lay a strong foundation, this course is tailored to meet your needs.

Dive deep into the essentials of Brand Architecture, Positioning, and Design, and master crafting a brand that stands out in today’s crowded marketplace. Our modules offer a thorough understanding of these critical elements, ensuring you have the tools to build a cohesive and compelling brand identity.

But what sets our course apart is its focus on consumer insights. Gain a solid base in understanding your target audience and learning how to anticipate their needs, desires, and behaviors. This knowledge is crucial for creating marketing strategies that resonate, engage, and convert.

We don’t stop there. Explore key marketing concepts such as Brand Archetypes, Equity, Salience, and Purpose. These concepts are not just buzzwords but the pillars upon which successful brands are built. Our course demystifies these terms and provides practical applications, allowing you to leverage them to your brand’s advantage.

Furthermore, get an introductory look into Brand Valuation and comprehend the actual monetary value of a brand. This understanding is invaluable for making informed decisions that affect your brand’s financial health and growth potential.

This course is more than just a learning experience; it’s an investment in your brand’s future. With interactive lessons, real-world case studies, and actionable insights, you’re not just learning but preparing to lead your brand to new heights. Join us to bridge the gap between theory and execution and become the brand strategist every company seeks.

Course Curriculum

Chapter 1: Key Pillars of Brand Strategy

Lecture 1: Strategic Brand Design

Lecture 2: Brand Design

Chapter 2: From Brand Equity to Brand Salience

Lecture 1: Brand Archetypes

Lecture 2: Brand Equity

Lecture 3: Brand Purpose

Lecture 4: Brand Salience

Chapter 3: Consumer and Customer Insights

Lecture 1: Consumer Insights

Chapter 4: Brand Valuation

Lecture 1: Brand Valuation

Instructors

Filiberto Amati
Growth Advisor

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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