Understanding Psychological Marketing

Understanding Psychological Marketing, available at $19.99, with 25 lectures.

You will learn about 1. Better understand the mental component to the marketing puzzle 2. Discuss using analytics to identify your demographic 3. Introduce why knowing your demographic is extremely important 4. Introduce and discuss specific emotions and their role in your marketing process 5. Identify how those emotions look in order to better identify their message 6. Discuss how emotions inform psychological factors that drive people during the decision making process 7. Understand buyer behavior and they still determine donation dollars 8. Introduce how demographic analytics help determine their best approach This course is ideal for individuals who are Beginner and intermediate learners who want their marketing to have a longer lasting effect. It is particularly useful for Beginner and intermediate learners who want their marketing to have a longer lasting effect.

Enroll now: Understanding Psychological Marketing

Summary

Title: Understanding Psychological Marketing

Price: $19.99

Number of Lectures: 25

Number of Published Lectures: 25

Number of Curriculum Items: 31

Number of Published Curriculum Objects: 31

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

1. Better understand the mental component to the marketing puzzle
2. Discuss using analytics to identify your demographic
3. Introduce why knowing your demographic is extremely important
4. Introduce and discuss specific emotions and their role in your marketing process
5. Identify how those emotions look in order to better identify their message
6. Discuss how emotions inform psychological factors that drive people during the decision making process
7. Understand buyer behavior and they still determine donation dollars
8. Introduce how demographic analytics help determine their best approach

Who Should Attend

Beginner and intermediate learners who want their marketing to have a longer lasting effect.

Target Audiences

Beginner and intermediate learners who want their marketing to have a longer lasting effect.

Understanding Psychological Marketing will connect your brand’s overall mission with how your perfect demographic uses their emotions to determine what products they buy. This is a must take course before you develop any marketing scheme. With this knowledge, you’ll create a plan that can turn unknown customers into your biggest and most loyal fans.

This course will walk you through an approach to marketing often forgotten. While you absolutely need to have the tangible skills to create digital graphics, attention-grabbing content and the knowledge to reach the right customer…it’s knowing what to do to truly get their attention, that will turn you into a marketing powerhouse.

In this course, you will learn crucial elements of every person’s psychology. This integrate look into behavioral psychology, will allow your campaign to delve below the surface and create an emotional connection to your potential customers. This course will cover

Better understand the mental component to the marketing puzzle
Discuss using analytics to identify your demographic
Introduce why knowing your demographic is extremely important
Introduce and discuss specific emotions and their role in your marketing process
Identify how those emotions look in order to better identify their message
Discuss how emotions inform psychological factors that drive people during the decision making process
Understand buyer behavior and they still determine donation dollars
Introduce how demographic analytics help determine their best approach
Apply the theoretical approach to your situation

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: The Difference Between Brand, Image and Perception

Chapter 2: The Difference between Brand, Image and Perception

Lecture 1: Definitions

Chapter 3: Your Business's/Brand's Conceptual Importance

Lecture 1: PM T04 – Conceptual

Lecture 2: Demographics

Chapter 4: Emotions

Lecture 1: 4 Emotions

Lecture 2: Anger

Lecture 3: Fear

Lecture 4: Sadness

Lecture 5: Joy

Chapter 5: Color Theory

Lecture 1: Color Theory

Chapter 6: Psychological Factors

Lecture 1: Psychological Factors

Lecture 2: Motivation and Need

Lecture 3: Perception

Lecture 4: Conditioning and Learning

Lecture 5: Lifestyle Groups

Lecture 6: Psychological Factors Applied

Chapter 7: Buyer Behavior

Lecture 1: PM T18 – Buyer Behavior

Lecture 2: PM T19 – Problem Recognition

Lecture 3: PM T20 – Information Search

Lecture 4: PM T21 – Evaluation

Lecture 5: PM T22 – Purchase

Lecture 6: PM T23 – Post Purchase

Lecture 7: PM T24 – Buyer Behavior Wrap Up

Chapter 8: Application and Closing

Lecture 1: PM T25 – Application and Closing

Instructors

J. Kevin Powell
Evolution Facilitator

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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